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Heinz Tomato Ketchup

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(Redirected from Mayocue)
"Mayochup" redirects here. For the untrademarked blend of mayonnaise and ketchup, see Fry sauce.

Heinz Tomato Ketchup
Product typeKetchup
OwnerKraft Heinz
CountryUnited States
Introduced1876; 148 years ago (1876)
MarketsWorldwide
Previous ownersH.J. Heinz Company
TaglineIt has to be Heinz
Websiteheinz.com/ketchup

Heinz Tomato Ketchup is a brand of ketchup manufactured by the H. J. Heinz Company, a division of the Kraft Heinz Company.

History

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It was first marketed as "catsup" in 1876.[1] In 1907, manufacturing reached 12 million bottles and it was exported internationally including Australia, South America, Japan, New Zealand, South Africa and the UK. In January 2009, the label was changed by replacing the picture of a gherkin pickle (used from December 1890) with a picture of a tomato.[2] In 2012, there were more than 650 million bottles sold worldwide.[3]

Manufacturing

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Heinz manufactures all of its tomato ketchup for their USA market at two plants: one in Fremont, Ohio, and the other in Muscatine, Iowa.[4] They closed their Canadian plant in Leamington, Ontario in 2014.[5] That plant is now owned by Highbury Canco and processes the tomatoes used in French's Tomato Ketchup for the Canadian market.[6] Globally, Heinz manufactures ketchup in factories across the world, including the UK and the Netherlands.[7] Although there is one basic recipe for their ketchup, there are variations tailored to regional regulations, and usually depend on the country where it is manufactured.[8][9]

Varieties

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Limited Edition Heinz Tomato Ketchup blended with balsamic vinegar (left) and standard Heinz Tomato Ketchup (right)

In addition to manufacturing their regular tomato ketchup, they manufacture a variety made with sugar.

In 2000, they manufactured coloured ketchup in squeezable containers appreciated by young children.[10] The colours were red, green, purple, pink, orange, teal, and blue.[11] These varieties were discontinued in 2006.[12]

In 2011 they also started manufacturing a variety with balsamic vinegar.[10] This variety was discontinued in 2018.[13]

On June 5, 2019, (which is National Ketchup Day[14]), Heinz, and Ed Sheeran, released a limited-edition ketchup officially known as Ed Sheeran × Heinz ketchup, popularly known as "Edchup".[15]

Saucy Sauce product line

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In April 2018, Heinz announced the release of "Mayochup", a portmanteau of mayonnaise + ketchup that is a mixture of the two sauces,[16] because more than 500,000 users voted "yes" in a Twitter poll asking Americans if they wanted to see it in stores. A number of Twitter users responded that such a mixture already existed as "fry sauce" and "fancy sauce".[17][18] The sauce arrived on US retailers' shelves in September 2018.[19][16] It attracted some media attention in May 2019 when the phrase was revealed to mean "shit-face" in the Cree language.[20] Mixtures containing mayonnaise and ketchup predate the release.[21][17][18][22]

In March 2019, after the success of their Mayochup campaign, Heinz announced the release of two new portmanteau products to celebrate the company's 150th anniversary: "Mayomust", from mayonnaise + mustard, and "Mayocue", from mayonnaise + barbecue sauce.[23][24][25]

In April 2019, they released "Kranch", combining ketchup + ranch dressing.[26] The new sauce received a mixed reception online,[27][28] with Newsweek saying that it "might seem as if Kranch is a flight of fancy from a drunken frat boy" but that some consumers were nevertheless interested.[29]

In January 2020, Heinz announced "Honeyracha" combining honey + sriracha,[30] then in February announced "Mayoracha" combining mayonnaise + sriracha.[31]

In March 2021, they released "Tarchup" combining tartar sauce + ketchup, "Wasabioli" combining wasabi + aioli, and "Hanch" combining hot sauce + ranch dressing.[32] Later in March, two more sauces were announced with "Buffaranch" combining Buffalo sauce + ranch dressing and "Sweet Ketchili" combining ketchup + sweet chili sauce.[33]

Mayoreo, a fake product based on this line of sauces, became an internet meme in June 2021.[34]

Packaging

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Heinz ketchup is packaged in glass and plastic bottles of various sizes. They introduced their octagonal glass bottle for the first time in 1889 and it was patented in 1890. While other glass bottle designs have existed, the octagonal glass bottle is still in use and is considered to be an iconic example of package design.[35][36]

In restaurants, the glass bottle commonly used contains about 14 ounces (400 g) of ketchup. In 2002, the upside-down, squeezable plastic bottle (an opaque red bottle with a wide white cap on the bottom) was introduced for restaurants. It makes dispensing ketchup easier than from the glass bottle. The design also generates less waste as the ketchup settles down to the dispensing valve. Similarly designed squeezable bottles, in several different sizes, are available in grocery stores. It is also packaged as single serving packets made of foil and/or plastic.[10] In 2010, Heinz introduced Dip & Squeeze, a single serving packet designed for either dipping or squeezing.[37] A small bottle containing about 2.25 ounces (64 g) of ketchup is packaged for room service in hotels or situations where single serving packets associated with fast-food restaurants is undesirable.

Larger amounts, generally intended for the foodservice industry, are packaged in metal cans, rigid plastic containers, flexible plastic bags and a bag-in-box format. These larger containers can usually be fitted with pumps or placed into dispensers for self service in fast-food restaurants. A bag containing 3 US gallons (11 L) is the largest format intended for restaurants. An IBC tote containing 260 US gallons (980 L) is sold to food manufacturers.

Counterfeiting scheme

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In 2012, an alleged scheme to repackage regular Heinz ketchup (which contains high-fructose corn syrup) into bottles with counterfeit labels for "Simply Heinz" (which contains sugar) was discovered when the site was left unattended, after which the ketchup apparently began to ferment and the bottles exploded. At the time, according to a Heinz spokesman, they were working with the US Food and Drug Administration's Office of Criminal Investigation.[38]

See also

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References

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  1. ^ Meyer, Zlati. "Memorial Day BBQ: 7 fun facts about ketchup while you wait for it". USA Today. Archived from the original on February 26, 2020. Retrieved May 19, 2020.
  2. ^ "Ketchup, no pickle: Heinz changes its label". NBC News. Associated Press. January 16, 2009. Archived from the original on September 3, 2022. Retrieved September 3, 2022.
  3. ^ Benjamin, Tui (November 3, 2016). "Heinz Tomato Ketchup turns 140 - here's a saucy look back at the bottles through the ages". The Mirror. Archived from the original on August 29, 2022. Retrieved August 29, 2022.
  4. ^ Charles, Dan (September 2, 2019). "Meet The Man Who Guards America's Ketchup". NPR. National Public Radio. Archived from the original on December 1, 2020. Retrieved September 3, 2019.
  5. ^ "Ketchup giant H.J. Heinz Co. closes Friday in Leamington, Ont". Archived from the original on January 15, 2018. Retrieved May 1, 2017.
  6. ^ "French's partners with company to bottle all ketchup in Canada". CTV News. The Canadian Press. June 2, 2016. Archived from the original on September 1, 2022. Retrieved September 1, 2022.
  7. ^ Albala, Ken. "A brief history of ketchup". The Conversation. Archived from the original on September 4, 2019. Retrieved September 4, 2019.
  8. ^ "Why Ketchup Tastes Different Around the World". WanderFood. September 20, 2011. Archived from the original on September 4, 2019. Retrieved September 4, 2019.
  9. ^ "Heinz Ketchup Story". Kraft Canada. Archived from the original on May 21, 2016. Retrieved September 4, 2019.
  10. ^ a b c "Heinz Ketchup: A 135-Year History of Innovation". STUDYLIB. Archived from the original on September 1, 2022. Retrieved September 1, 2022.
  11. ^ Dickerson, Linda A. (March 17, 2002). "Take a lesson from Heinz: Make the old new". old.post-gazette.com. Archived from the original on January 15, 2018. Retrieved May 19, 2020.
  12. ^ Simmons, Matt (July 10, 2020). "ON THIS DAY: July 10, 2000, Heinz EZ Squirt colored ketchup debuts". WPIX.com. Archived from the original on September 9, 2022. Retrieved September 9, 2022.
  13. ^ Heinz US [@HeinzTweets] (October 15, 2018). "@michaelmalice We're sorry to let you know the Heinz Balsamic Ketchup has been discontinued. You're one of the lucky few to have come across the remaining stock" (Tweet). Retrieved December 13, 2022 – via Twitter.
  14. ^ "The takeaway treats that have become national treasures". BBC Bitesize. Retrieved April 26, 2024.
  15. ^ "Heinz releases special Ed Sheeran-themed bottles of tomato ketchup". uk.movies.yahoo.com. June 5, 2019. Retrieved April 26, 2024.
  16. ^ a b Maura Judkis (October 4, 2018). "How does Heinz's Mayochup stack up against other mayo-ketchup sauces?". The Washington Post. The Washington Post. Archived from the original on May 7, 2020. Retrieved October 22, 2018.
  17. ^ a b McCluskey, Megan (April 13, 2018). "Heinz' New 'Mayochup' Sauce Incites Total Condiment Mayhem". Time. Archived from the original on February 1, 2022. Retrieved April 13, 2018.
  18. ^ a b Olumhense, Ese (April 12, 2018). "Heinz Teased 'Mayochup', a New Mayo and Ketchup Condiment. A Contentious Online Debate Ensued". Chicago Tribune. Archived from the original on January 31, 2022. Retrieved April 19, 2018.
  19. ^ "Heinz Mayochup". Kraft-Heinz, Inc. Archived from the original on December 25, 2019. Retrieved October 22, 2018.
  20. ^ "Heinz calls Mayochup meaning in Cree an 'unfortunate translation'". CBC News. May 22, 2019. Archived from the original on May 23, 2019. Retrieved May 22, 2019.
  21. ^ The Book of famous old New Orleans recipes used in the South for more than 200 years. Peerless Printing Company. 1900. p. 27. Archived from the original on January 31, 2022. Retrieved September 9, 2022.
  22. ^ Levey, Bob (October 19, 1998). "FOUND! -- THE RECIPE FOR 'MIGHTY MO' SAUCE". The Washington Post. Archived from the original on April 10, 2023. Retrieved September 2, 2022.
  23. ^ Meyer, Zlati (March 26, 2019). "Where's the best place to hit the Heinz? 7 fun facts as ketchup maker turns 150 this year". USA Today. Archived from the original on March 26, 2019. Retrieved March 30, 2019.
  24. ^ Meyer, Zlati (March 26, 2019). "Heinz turns 150: Some fun facts about the iconic ketchup maker". Chicago Sun-Times. Archived from the original on March 31, 2019. Retrieved March 30, 2019.
  25. ^ Judkis, Maura (May 7, 2019). "Perspective | Kranch is the latest condiment mash-up we didn't need". The Washington Post. ISSN 0190-8286. Retrieved November 14, 2020.
  26. ^ Martin, Rachel (April 5, 2019). "Heinz Launches 'Kranch'". NPR. Archived from the original on April 8, 2019. Retrieved April 7, 2019.
  27. ^ Jackson, Dory (April 4, 2019). "Meet Kranch: Heinz's New Ketchup and Ranch Hybrid Sauce Sparks Mixed Feelings Online". Newsweek. Archived from the original on April 8, 2019. Retrieved April 7, 2019.
  28. ^ Wang, Philip (April 5, 2019). "Heinz introduces 'kranch,' ketchup and ranch dressing mixed together". The Hill. Archived from the original on November 17, 2020. Retrieved November 14, 2020.
  29. ^ "Kranch, Heinz's new ketchup and ranch sauce mashup, sparks mixed feelings online". Newsweek. April 4, 2019. Archived from the original on April 8, 2019. Retrieved November 14, 2020.
  30. ^ Salaky, Kristin (January 8, 2020). "Exclusive: HoneyRacha Is The Heinz Condiment Mash-Up We've Been Waiting For". Delish.com. Archived from the original on November 14, 2021. Retrieved November 13, 2021.
  31. ^ Morillo, Alexis (February 25, 2020). "Heinz Is Reportedly Releasing A Mayoracha Sauce This Year That Combines Mayonnaise And Sriracha In One Handy Bottle". Delish.com. Archived from the original on November 14, 2021. Retrieved November 13, 2021.
  32. ^ Pomranz, Mike (March 19, 2021). "Heinz Unveils 'Tarchup,' 'Wasabioli,' and 'Hanch' in Canada". Food & Wine. Archived from the original on November 14, 2021. Retrieved November 13, 2021.
  33. ^ Pomranz, Mike (March 29, 2021). "Buffaranch and Sweet Ketchili Are Heinz's Latest Condiment Mashups to Hit U.S. Shelves". Food & Wine. Archived from the original on November 14, 2021. Retrieved November 13, 2021.
  34. ^ Pomranz, Mike (June 30, 2021). "Oreo Mayonnaise Isn't Real (But it Might as Well Be)". Food & Wine. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  35. ^ Verhaaf, Marcel (2011). The Heinz ketchup bottle. Amsterdam: BIS Publishers. ISBN 978-90-6369-230-8.
  36. ^ Smith, Andrew F. (1996). Pure Ketchup - A History of America's National Condiment with Recipes. Columbia, South Carolina: University of South Carolina Press. p. 43. ISBN 1-57003-139-8 – via Goole Books.
  37. ^ "Heinz creates new 'dip and squeeze' ketchup packet". New York Post. September 11, 2019. Archived from the original on September 3, 2022. Retrieved September 2, 2022.
  38. ^ Goldberg, Dan (October 18, 2012). "Counterfeit ketchup caper: Exploding bottles leave major mess in Dover". The Star-Ledger. Archived from the original on October 20, 2012. Retrieved October 18, 2012.

Further reading

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  • Gladwell, Malcolm (September 6, 2004). "The Ketchup Conundrum". Taste Technologies (article series). The New Yorker. Retrieved July 16, 2017. Focuses on the reasons Heinz Tomato Ketchup dominates the ketchup market.
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