Batik Air Malaysia
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| Founded | 27 September 2012 (as Malindo Air) | ||||||
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| Commenced operations |
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| Hubs | Kuala Lumpur International Airport | ||||||
| Frequent-flyer program | Malindo Miles | ||||||
| Fleet size | 37 | ||||||
| Destinations | 56[1] | ||||||
| Parent company |
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| Headquarters | Ara Damansara, Petaling Jaya, Selangor, Malaysia | ||||||
| Key people | |||||||
| Website | www | ||||||
Batik Air Malaysia (formerly known as Malindo Air) is a Malaysian full-service airline and a subsidiary of Indonesia's Lion Air Group. Headquartered in Ara Damansara, Petaling Jaya, Selangor, the airline operates domestic and international flights across Asia-Pacific, South Asia and the Middle East.[4][5] It was established in 2013 under the name Malindo Air, offering a hybrid service model that combined low-cost fares with selected premium services. In 2017, it became the first airline to operate the Boeing 737 MAX 8, marking a significant milestone in its fleet development.[6]
In 2022, the airline adopted the Batik Air Malaysia brand, reflecting Lion Air Group's initiative to consolidate its full-service carriers under a unified identity. With its primary hub at Kuala Lumpur International Airport, Batik Air Malaysia utilises a modern fleet, including Boeing 737 MAX and Airbus A330 aircraft, to support its regional and long-haul operations. The rebranding also strengthened its ties with Batik Air (Indonesia), aligning operational and branding strategies to enhance connectivity and competitiveness in the aviation sector.
History
2012-2013: Founding and Initial Launch
Batik Air Malaysia, initially known as Malindo Air, was founded in 2012 as a joint venture between Malaysia’s National Aerospace and Defence Industries (NADI), which holds a 51% ownership stake, and Indonesia’s Lion Air, which owns the remaining 49%. The name Malindo is a portmanteau of Malaysia and Indonesia, reflecting the collaboration between the two countries.[7] The airline was established to challenge the dominance of low-cost carriers, particularly AirAsia, by offering a hybrid business model that combined low-cost fares with select premium services.[8]
The airline officially began operations on March 22, 2013, with its first flight from Kuala Lumpur International Airport to Kota Kinabalu, Sabah. Malindo Air initially operated a dual-class seating arrangement, offering both economy and business class options. The airline’s strategy was to appeal to price-conscious travelers while providing amenities typically associated with full-service carriers, such as complimentary meals, personal in-flight entertainment systems and a generous baggage allowance.[8][7]
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2013-2019: Expansion and Network Growth
In its first year of operation, Malindo Air rapidly expanded its domestic network. By mid-2013, the airline had added several Malaysian cities to its service roster and had begun operating international routes.[7] The first international destination, Dhaka, Bangladesh, was introduced on August 28, 2013. By the end of 2015, Malindo Air had grown to serve 19 international destinations, transporting nearly 4 million passengers and capturing around 6% of Malaysia's aviation market share.
This expansion was supported by a growing fleet, which included Boeing 737-900ER aircraft for long-haul flights and ATR72-600 turboprops for regional services.[7] The fleet allowed Malindo Air to reach smaller airports and regional destinations effectively, further driving its growth in both the domestic and international markets.
Between 2016 and 2018, Malindo Air focused on further fleet expansion and enhancing its international presence. The airline set an ambitious goal of increasing its fleet size to 100 aircraft by the end of the decade. During this period, Malindo added new routes to destinations in Australia, India, Thailand, Indonesia and Bangladesh.[7] By mid-2017, the airline served more than 54 destinations across 16 countries, with significant expansions in Southeast Asia and beyond.[8]
In 2017, Malindo Air became the first airline to receive the Boeing 737 MAX 8, with the first delivery arriving on May 16, 2017.[6] The aircraft entered service on May 22 of the same year. Additionally, Malindo Air introduced in-flight connectivity services under the brands "Malindo WiFi" and "Malindo Mobile," allowing passengers to stay connected during their flights. This move was part of the airline’s broader strategy to enhance the passenger experience and keep pace with technological advancements in the aviation industry.[9]
2019-2022: Transition to Full-Service Carrier and Rebranding as Batik Air Malaysia
In 2019, under the leadership of CEO Chandran Rama Muthy, Malindo Air transitioned from its original hybrid model to a full-service carrier.[10] This strategic shift was intended to improve the airline's competitive positioning against established full-service carriers like Malaysia Airlines, while also reducing consumer confusion about its service offerings. The rebranding was part of a broader effort to align Malindo Air more closely with the full-service airlines within the Lion Air Group.[11]
During this time, the airline expanded its international routes, notably to Japan and Australia. However, the global aviation industry was significantly impacted by the onset of the COVID-19 pandemic in early 2020. The pandemic caused widespread operational disruptions as travel restrictions were enforced, forcing Malindo Air to scale back operations.
On April 28, 2022, Malindo Air underwent a major rebranding, officially adopting the name Batik Air Malaysia. This change was part of Lion Group’s strategy to unify its full-service airline operations under a single brand identity.[12] The rebranding was also aimed at strengthening Batik Air Malaysia’s presence at Kuala Lumpur International Airport, a key hub for Lion Group's network and at better integrating the airline into the group's broader operations.
As part of the rebranding, Batik Air Malaysia updated its branding, marketing materials and fleet. The airline also began receiving Boeing 737 MAX 8 aircraft in late 2022, marking a significant modernization of its fleet.[11] These new aircraft are more fuel-efficient and aligned with the airline’s long-term sustainability and operational goals.
2023-Present: Current Operations
As of late 2024, Batik Air Malaysia operates a fleet of approximately 32 aircraft, including Boeing 737-800s, Boeing 737 MAX 8s and Airbus A330-300s. The airline serves around 79 destinations across the Asia-Pacific region, including major cities in Southeast Asia, India, Australia and other parts of Asia. Since rebranding, Batik Air Malaysia has focused on improving its customer service offerings, including enhancing in-flight meal options and providing Wi-Fi services on a larger number of its flights.[13][14]
Batik Air Malaysia continues to expand its network, both domestically within Malaysia and internationally across the Asia-Pacific region.[15] The airline has pursued codeshare agreements with other carriers to improve connectivity and offer more options for passengers traveling across Southeast Asia and beyond.
Destinations
As of September 2024[update], Batik Air Malaysia flies (or has flown) to the following destinations:[16]
Codeshare agreements
Batik Air Malaysia operates codeshares with the following airlines:
Interline agreements
Batik Air Malaysia has Interline agreements with the following airlines:
Fleet
As of November 2024[update], Batik Air Malaysia operates the following aircraft:[63]
| Aircraft | In service | Orders | Passengers | Notes | ||
|---|---|---|---|---|---|---|
| C | Y | Total | ||||
| Airbus A330-300 | 4 | 2 | 12 | 365 | 377 | Transferred from Lion Air. |
| Boeing 737-800 | 16 | 5 | 12 | 150 | 162 | To be transferred from Batik Air. |
| Boeing 737 MAX 8 | 3 | — | 12 | 150 | 162 | |
| 14 | — | 180 | 180 | Transferred from Lion Air. | ||
| Total | 37 | 7 | ||||
Historical fleet
| Aircraft | Introduced | Retired | Total | Passengers | Notes | ||
|---|---|---|---|---|---|---|---|
| C | Y | Total | |||||
| ATR 72-600[63] | 2013 | 2024 | 14 | — | 72 | 72 | Short-haul regional routes based in Subang Airport |
| Boeing 737-900ER[64] | 2013 | 2021 | 6 | 12 | 168 | 180 | |
See also
References
- ^ "Route Map Batik Air Malaysia". flightconnections.com. Retrieved 13 June 2024.
- ^ Ragananthini, V. (2 February 2017). "Nadi cuts stake in Malindo Air, CEO now a major shareholder". The Sun Daily. Retrieved 7 November 2017.
- ^ Sidhu, B.K. (13 May 2017). "Malindo to be renamed Batik Air". Retrieved 7 November 2017.
- ^ "Batik Air Malaysia Launches Narita - Kuala Lumpur service on 15 December 2022". ACI - Asia Pacific. 2022. Retrieved 10 December 2022.
- ^ "batik air opens three new routes", Batik Air, 2022, retrieved 10 December 2022
- ^ a b Hashim, Firdaus (22 May 2017). "Malindo operates world's first 737 Max flight". FlightGlobal. Archived from the original on 13 November 2018. Retrieved 22 May 2017.
- ^ a b c d e "About The Airline", Routes Online, 30 April 2022, retrieved 13 November 2024
- ^ a b c "The History Of Malindo Air, The Airline Owned By The Conglomerate Rusdi Kirana Who Was Born For The 'war' In The ASEAN Sky And Has Now Changed Its Name To Batik Air Malaysia", VOI, 30 April 2022, retrieved 13 November 2024
- ^ "Malindo offers in-flight WiFi". Thestar.com.my. 4 June 2015. Retrieved 7 November 2017.
- ^ "CEO Becomes Major Shareholder in Malindo Air". FlightMalaysia.com. Retrieved 29 April 2022.
- ^ a b "Malindo Air now known as Batik Air", The Edge Malaysia, 30 April 2022, retrieved 13 November 2024
- ^ "PK-LQK Lion Air Boeing 737 MAX 8". www.planespotters.net. Retrieved 29 April 2022.
- ^ "Malindo Air Introduces More Meal Choices", The Edge Malaysia, 6 September 2019, retrieved 13 November 2024
- ^ "Batik Air Enhances Passenger Experience with New Wireless In-Flight Entertainment", Batik Air, 25 June 2024, retrieved 13 November 2024
- ^ "About us", Batik Air, retrieved 13 November 2024
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al "Routes map". Batik Air Malaysia.
- ^ "Malindo Air to resume international expansion in 4Q2014 with more capacity to India and Thailand".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "Batik Air Malaysia Plans Guilin June 2024 Launch". AeroRoutes. Retrieved 5 April 2024.
- ^ "Southwest China's Guiyang resumes direct flights to Kuala Lumpur". 13 March 2024.
- ^ "Batik Air Malaysia Additional Routes Launch in Feb 2024". Aeroroutes. 22 December 2023. Retrieved 22 December 2023.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "Batik Air Malaysia Adds Dayong Service From mid-Oct 2023". Aeroroutes. Retrieved 27 October 2023.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "Batik Air Malaysia Adds Mataram/Lombok Service From August 2024". AeroRoutes. 4 June 2024.
- ^ a b "BATIK AIR MALAYSIA flights for Kuala Lumpur-Padang and Kuala Lumpur-Pekanbaru routes are scheduled for the 10th of August". indonesiaexpat.id. 25 July 2024. Retrieved 25 July 2024.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "BATIK AIR MALAYSIA AUGUST 2024 INDONESIA NETWORK EXPANSION". Retrieved 5 July 2024.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "Batik Air Malaysia Suspends Osaka Service From Dec 2024".
- ^ "Batik Air Malaysia Adds Alor Setar From Dec 2024". Aeroroutes. Retrieved 6 September 2024.
- ^ a b c Batik Air Expands Network with Three New Routes to Sabah and SarawakGaya Travel, 10 Oct 2024
- ^ "Batik Air to resume Subang to Penang route from Aug 1". malaymail.com. Retrieved 20 July 2024.
- ^ Malindo Air resumes suspended KL-Miri flight, KL-Sibu nextBorneo Post Online, 2 Jul 2016
- ^ a b "Batik Air Malaysia Feb 2024 Domestic Routes Addition". Aeroroutes. 27 December 2023. Retrieved 27 December 2023.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ Bunyan, John (21 June 2024). "Batik Air temporarily suspends flights to and from Auckland, expects route back in place December 2024". Malay Mail. Retrieved 22 June 2024.
- ^ "Hello Karachi!". Batik Air Malaysia. Retrieved 4 September 2023.
- ^ "Batik Air Malaysia Adds A330 Jeddah Service From August 2023". Aeroroutes. Retrieved 6 July 2023.
- ^ "Batik Air Malaysia Plans Kaohsiung / Nagoya Feb 2024 Launch". Aeroroutes. Retrieved 22 November 2023.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ a b "BATIK AIR MALAYSIA EXPANDS THAILAND NETWORK FROM SEP 2024". Aeroroutes. Retrieved 1 July 2024.
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "News for Airlines, Airports and the Aviation Industry | CAPA".
- ^ "Batik Air Malaysia Adds Istanbul / Tashkent From Sep 2023". AeroRoutes. No. 3 July 2023. Retrieved 3 July 2023.
- ^ "Batik Air Malaysia Tentatively Moves Tashkent Launch to Nov 2023". AeroRoutes. 1 August 2023. Retrieved 1 August 2023.
- ^ "Batik Air Malaysia Expands Uzbekistan Flights From April 2024". AeroRoutes. 12 January 2024. Retrieved 12 January 2024.
- ^ "Emirates / Batik Air Malaysia begins codeshare service in NW23". aeroroutes.com. Retrieved 17 November 2023.
- ^ "Etihad adds Batik Air Malaysia codeshare from July 2024". aeroroutes.com. 22 July 2024.
- ^ a b "Malindo / Turkish Airlines launches codeshare partnership from Sep 2017". Routesonline. Retrieved 20 June 2018.
- ^ a b c Malindoair (21 August 2017). "Malindo Air And Ana Firmed New Interline Partnership". www.malindoair.com/. Retrieved 20 June 2018.
- ^ "flydubai and Batik Air Malaysia announce formation of new global partnership". aerotime. 8 November 2024.
- ^ "flydubai and Batik Air announce strategic interline agreement". timesaerospace. 8 November 2024.
- ^ "Malindo Air adds Etihad as new Interline partner".
- ^ "Interline and Codeshare Travel". Pakistan International Airlines. Archived from the original on 8 March 2022. Retrieved 19 February 2020.
- ^ SIDHU, B. K. "Malindo goes global". The Star.
- ^ a b "Batik Air Malaysia Fleet Details and History". planespotters.net. 9 April 2023.
- ^ "Terima Boeing 737-900ER Keenam, Malindo Air Perluas Armada". BATAMTODAY.COM. Retrieved 23 September 2013.
External links
Media related to Batik Air Malaysia at Wikimedia Commons
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