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M.I.L.F. $

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"MILF$" redirects here. Not to be confused with milfs or MILF (disambiguation).
"M.I.L.F. $"
Single by Fergie
from the album Double Dutchess
ReleasedJuly 1, 2016 (2016-07-01)
Length2:42
Label
Songwriter(s)
Producer(s)
Fergie singles chronology
"L.A. Love (La La)"
(2014) 		"M.I.L.F. $"
(2016) 		"Life Goes On"
(2016)
Music video
"M.I.L.F. $" on YouTube

"M.I.L.F. $" (pronounced "MILF Money") is a song recorded by American singer Fergie for her second studio album, Double Dutchess (2017). It was produced by Polow da Don and released as the second single from the record following "L.A. Love (La La)" on July 1, 2016 by will.i.am Music Group and Interscope Records.[1] It debuted at number 34 on the US Billboard Hot 100 with 65,000 in first-week sales.[2]

Composition

[edit]

"This is definitely empowering moms to have fun. Being a mom and having a career, taking care of yourself and still being able to be flirty and fun and a little naughty sometimes - there's nothing wrong with that. Society tries to tell moms what they should and shouldn't be, and it's just a little freeing to have fun with pushing those limits a bit. I might do it a little bit more than others, but that's just who I am."

—Fergie talks about the meaning behind the track with Billboard[3]

Fergie was inspired to write the song after the birth of her son, Axl Jack.[4] About its double meaning, she stated "Changing the acronym ["MILF: Moms I'd Like to Fuck"] is about empowering women who do it all. They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course."[5] In a radio interview in the Zach Sang Show, Fergie said "I'm not running away from the fact that I am a mom [...] So I'm just gonna embrace it in a funny way," adding "What new mom doesn't want to be called a 'MILF' even though it feels wrong to say because originally what it stood for? Everybody's following somebody so why not just make it 'Moms I'd Like to Follow'."[6]

Critical reception

[edit]

Alexa Camp from Slant Magazine compared the song favorably to her previous single, "L.A. Love (La La)", saying "'M.I.L.F. $' makes her previous effort sound like something you might hear on Lite FM."[7]

Music video

[edit]

Background

[edit]

The music video for "M.I.L.F. $" was conceptualized by Fergie and filmed with director Colin Tilley in Los Angeles.[4][5] Set in a stereotypical 1950s candy-colored town called "Milfville" albeit with modern vehicles, it features Fergie with a group of famous mothers, including Ciara, Chrissy Teigen, Alessandra Ambrosio, Kim Kardashian, Gemma Ward, Devon Aoki, Angela Lindvall, Isabeli Fontana, Amber Valletta, and Natasha Poly as the lingerie-clad housewives.[5]

Later in the video, Fergie is shown waitressing at a soda shop, teaching a classroom full of rowdy, letterman jacket-wearing teens, and taking a bath in a tub filled with milk. (Specifically, she wears a body-briefer and rests on her belly, half-submerged in the milk.[8]) The video ends with several mothers each shooting their own "Got Milf?" ads. Male models Jon Kortajarena and Jordan Barrett appear as a milkman and a bartender, respectively.[9] Ambrosio's daughter Anja and Teigen's daughter Luna make appearances.[10]

The video premiered online on Vevo on July 1, 2016. As of July 2023, the video has reached over 326 million views on YouTube.

Filming

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Teigen's daughter, Luna, was three weeks old when the video was filmed, so the crew took extra efforts to be considerate on set.[4] According to Teigen, the set was closed, the air conditioning was turned off and people were cleared out. Teigen was accompanied by her husband John Legend on set.[11]

Fashion

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To prepare for the video, Swedish stylist B. Åkerlund planned for about two weeks, then took two more weeks to assemble the cast and select their clothing and accessories.[4] Teigen wore an outfit from Moschino Couture while shooting her breastfeeding scene.[4] For the milk shower scene, Kardashian wore a custom-made layered nude body suit from designer Atsuko Kudo to give an illusion of her being naked,[4] while Fergie wore a yellow crop top that references the original album cover of Bon Jovi's Slippery When Wet.[12][13]

Formats and track listings

[edit]
Digital download[14]
No.TitleLength
1."M.I.L.F $"2:42

In addition to the single track as a digital download, a remix EP was released.

Digital download (remixes)[15]
No.TitleLength
1."M.I.L.F. $" (Dave Audé remix)3:26
2."M.I.L.F. $" (Polow da Don remix)2:53
3."M.I.L.F. $" (Slushii remix)3:23
4."M.I.L.F. $" (Nick Talos remix)2:39
5."M.I.L.F. $" (Suspect 44 remix)3:44
6."M.I.L.F. $" (Jodie Harsh remix)3:07

Charts

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Chart performance for "M.I.L.F. $"
Chart (2016) Peak
position
Australia (ARIA)[16] 26
Canada (Canadian Hot 100)[17] 28
France (SNEP)[18] 89
Germany (GfK)[19] 89
Hungary (Single Top 40)[20] 22
Ireland (IRMA)[21] 78
Netherlands (Dutch Top 40 Tipparade)[22] 21
Portugal (AFP)[23] 95
Scotland (OCC)[24] 28
UK Singles (OCC)[25] 56
US Billboard Hot 100[26] 34
US Hot Rap Songs (Billboard)[27] 7

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[28] Gold 20,000‡
United States (RIAA)[29] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats for "M.I.L.F. $"
Region Date Format Version Label Ref.
Various July 1, 2016 Digital download Original
[14]
Italy July 8, 2016 Radio airplay Universal [30]
Various September 16, 2016 Digital download Remixes
  • Interscope
  • will.i.am
 [15]

References

[edit]
  1. ^ Brennan, Christoper (July 2016). "See It: Fergie and Kim Kardashian bathe themselves in milk for new summer single 'M.I.L.F. It became the second top forty hit from the album on the billboard hot 100.$'". Daily News. Retrieved July 2, 2016.
  2. ^ "Hot 100 Chart Moves: Fergie Debuts, Kiiara Strikes 'Gold'". Billboard.
  3. ^ James, Russell (July 6, 2016). "Fergie Talks 'M.I.L.F. $,' Empowering Moms and 'Me Time'". Billboard. Retrieved July 10, 2016.
  4. ^ a b c d e f Chan, Stephanie (July 7, 2016). "Fergie's Stylist Spills on Outfitting the 'M.I.L.F.$' Music Video". Billboard. Retrieved July 9, 2016.
  5. ^ a b c "Fergie Releases Brand New Single Today Via All Digital Retailers". U Music (Canada). July 1, 2016. Retrieved July 2, 2016.
  6. ^ "Fergie talks Double Dutchess, Black Eyed Peas and Nicki Minaj". Zach Sang Show, YouTube. September 2017. Retrieved September 26, 2017.
  7. ^ Camp, Alexa (July 1, 2016). "Fergie Drops New Single & Music Video for "M.I.L.F. $"". Slant Magazine. Retrieved June 5, 2016.
  8. ^ https://www.youtube.com/watch?v=bsUWK-fixiA
  9. ^ "Jon Kortajarena & Jordan Barrett Appear in Fergie's M.I.L.F. $ Music Video". TheFashionisto.com. July 1, 2016. Retrieved July 2, 2016.
  10. ^ Mandell, Andrea (July 1, 2016). "Fergie drops new 'M.I.L.F.$' video (with an assist from Kim K.)". USA Today. Retrieved July 2, 2016.
  11. ^ Slonim, Jeffrey (July 6, 2016). "Chrissy Teigen on Breastfeeding Daughter Luna in Fergie's 'M.I.L.F.$.' Video: 'I Think It's Beautiful'". People. Time Inc. Retrieved June 10, 2023.
  12. ^ "Bon Jovi – Most Shocking Album Covers". July 8, 2011.
  13. ^ "top 10 banned metal album covers.html".
  14. ^ a b "M.I.L.F. $ - Single by Fergie". iTunes. July 1, 2016. Retrieved July 7, 2016.
  15. ^ a b "M.I.L.F. $ (Remixes) - EP by Fergie". September 16, 2016.
  16. ^ "Fergie – M.I.L.F. $". ARIA Top 50 Singles. Retrieved July 9, 2016.
  17. ^ "Fergie Chart History (Canadian Hot 100)". Billboard. Retrieved July 12, 2016.
  18. ^ "Fergie – M.I.L.F. $" (in French). Les classement single. Retrieved July 9, 2016.
  19. ^ "Fergie – M.I.L.F. $" (in German). GfK Entertainment charts. Retrieved May 28, 2022.
  20. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 15, 2016.
  21. ^ "Chart Track: Week 27, 2016". Irish Singles Chart. Retrieved July 8, 2016.
  22. ^ "Tipparade-lijst van week 31, 2016". Dutch Top 40. Retrieved March 7, 2023.
  23. ^ "Fergie – M.I.L.F. $". AFP Top 100 Singles. Retrieved May 28, 2022.
  24. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 9, 2016.
  25. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 9, 2016.
  26. ^ "Fergie Chart History (Hot 100)". Billboard. Retrieved July 12, 2016.
  27. ^ "Fergie Chart History (Hot Rap Songs)". Billboard. Retrieved May 18, 2022.
  28. ^ "Brazilian single certifications – Fergie – M.I.L.F.S" (in Portuguese). Pro-Música Brasil. Retrieved June 19, 2024.
  29. ^ "American single certifications – Fergie – M.I.L.F. $". Recording Industry Association of America. Retrieved June 7, 2018.
  30. ^ "Fergie - M.I.L.F. $ Radiodate". radioairplay.fm. July 8, 2016. Retrieved July 7, 2016.
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