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Go City
FormerlyLeisure Pass Group
Company typePrivate
IndustryTravel
Founded1999
HeadquartersLondon, United Kingdom
Key people
Jon Owen (CEO)[1]
OwnerExponent Private Equity
Websitegocity.com

Go City, formerly Leisure Pass Group, is a British travel company that offers discounted ticket packages to top tourist locations in 31 cities. It has over 7.5 million active users, and sells about 700,000 passes annually, making it the world's largest provider of tourist passes.[2][3][4]

History

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The company was founded as Leisure Pass Group in 1999 by Angus Rankine and Andrew Grahame.[2]

Primary Capital bought the company in 2012 for £35 million, under the arrangement of then-CEO Darren Evans. Exponent Private Equity, owner of Big Bus Tours, purchased the company from Primary Capital for £150 million on 12 December 2016.[3][5] The 2016 purchase also merged two other similar companies, Go City Card and The New York Pass, into Leisure Pass Group.[6]

Leisure Pass Group rebranded to Go City in July 2021.[7][8]

Passes

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The company has passes for the following 31 cities as of July 2024. The cities span 17 countries and 4 continents.[2]

Asia

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Europe

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North America

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Oceania

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Former

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These cities do not appear on the company's website as available passes but have been stated to be available in the past.

References

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  1. ^ McCroskrie, Kirsten. "Go City and Mandai Wildlife Group Announce Multi-Year Strategic Partnership to Inspire Travel to Singapore". Go City. Archived from the original on 2 March 2024. Retrieved 2 July 2024.
  2. ^ a b c "Official website". Retrieved 2 July 2024.
  3. ^ a b Davies, Phil (12 December 2016). "Big Bus Tours parent closes in on Leisure Pass deal". Travel Weekly. Archived from the original on 17 June 2021. Retrieved 3 July 2024.
  4. ^ a b "Leisure Pass Group bought in MBO". Business Sale Report. 18 May 2012. Archived from the original on 28 September 2020. Retrieved 3 July 2024.
  5. ^ Armstrong, Ashley (11 December 2016). "Big Bus Tours gets ready to hop on Leisure Pass". The Daily Telegraph. Retrieved 3 July 2024.
  6. ^ "Merger creates largest attraction pass organisation in world". Breaking Travel News. 11 May 2017. Retrieved 2 July 2024.
  7. ^ "Leisure Pass Group Announces Strategic Rebrand To "Go City®" As Demand For Its Passes Grows". PR Newswire. 20 July 2021. Archived from the original on 21 November 2021. Retrieved 3 July 2024.
  8. ^ Banerji, Gaurav (21 July 2021). "Leisure Pass Group Rebrands as "Go City"". Travel Agent Central. Archived from the original on 1 August 2021. Retrieved 3 July 2024.
  9. ^ "Stretch Your Travel Budget with the New Hong Kong Pass from The Leisure Pass Group". PR Newswire. 24 October 2018. Archived from the original on 6 July 2024. Retrieved 3 July 2024.
  10. ^ Chow, Pamela (9 December 2019). "Leisure Pass Group plots expansion into SE Asia with Go Singapore pass". TTG Asia. Archived from the original on 8 December 2023. Retrieved 2 July 2024.
  11. ^ "LPG acquires Amsterdam Pass". Go City. 2 June 2021. Archived from the original on 2 March 2024. Retrieved 2 July 2024.
  12. ^ "LPG acquires Gothenburg Pass". Go City. 24 March 2021. Archived from the original on 2 March 2024. Retrieved 2 July 2024.
  13. ^ "Sightseeing Pass Go City Expands to Prague". Travel Agent Central. 10 June 2024. Archived from the original on 6 July 2024. Retrieved 3 July 2024.
  14. ^ "LPG acquires Stockholm Pass". Go City. 12 January 2021. Archived from the original on 2 March 2024. Retrieved 2 July 2024.
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