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Kelley Blue Book

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Kelley Blue Book Co., Inc.
Company typeSubsidiary of Cox Automotive
IndustryInformation services, E-commerce software, Automotive
Founded1918; 106 years ago (1918) (as The Kelley Kar Company)
1926; 98 years ago (1926) (as Kelley Blue Book)
FounderLes Kelley
HeadquartersIrvine, California, U.S.
Key people
Les Kelley, Founder
Buster Kelley
Steve Lind, President[1]
ParentCox Automotive[2]
Websitehttps://www.kbb.com

Kelley Blue Book Co., Inc. (KBB) is a vehicle valuation and automotive research company.[3][4][5][6] Based in Irvine, California, the company is owned by the Cox Automotive subsidiary of Cox Enterprises.

History

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The company began as the Kelley Kar Company founded by Les Kelley in 1918.[3][6][7] Kelley started the company with three Model T Fords.[8] His younger brother, Buster, worked with Kelley as a lot boy.[8] By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value.[6][9][8] Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California for several decades.[3][6][8] By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide.[6] Kelley Blue Book guide became the first publication to use mileage to determine a car's value.[citation needed]

In 1995, Kelley Blue Book created its company website, which contained tips and pricing information from its hardcopy guide.[10]

In December 2010, Kelley Blue Book was purchased by AutoTrader.com.[3][4][11] After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.[12]

In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.[13]

Sponsorship

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In 2014, Kelley Blue Book signed a two-year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS NASCAR Sprint Cup Series team.[14][15]

Services

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The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft.[16] For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.[17][18] For new automobiles, Kelley Blue Book also provides information about a car's MSRP and dealer invoice price.[19] For used cars, Kelley Blue Book provides typical listing price, certified pre-owned price, trade-in value and private party value.[20][21] Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-year cost to own information for new cars.[22][23]

Recognition

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In 2012–2014, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year.[24][25] In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.[26]

See also

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References

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  1. ^ Christopher Seward (5 August 2014). "New presidents named for AutoTrader.com, Kelley Blue Book". AJC.com. Retrieved 21 September 2014.
  2. ^ Fred Meier (21 August 2014). "Cox creates wholesale, retail auto sales giant". USA Today. Retrieved 21 September 2014.
  3. ^ a b c d "Kelley Blue Book Profile". Bloomberg Businessweek. Archived from the original on November 22, 2007. Retrieved September 24, 2013.
  4. ^ a b "Autotrader.com Buys Kelley Blue Book". Wall Street Journal. October 26, 2010. Retrieved September 24, 2013.
  5. ^ Hirsch, J. (September 22, 2011). "Kelley blue book warns of impostor website". Los Angeles Times.
  6. ^ a b c d e "Kelley Blue Book Tests the World Wide Web as a Distribution Source". New York Times. October 28, 1996.
  7. ^ Jeff Glucker (May 26, 2011). "Kelley Blue Book has a new look". Auto. Retrieved September 24, 2013.
  8. ^ a b c d "Used-car innovator invented the 'blue book'". The Globe and Mail. December 11, 2001.
  9. ^ Robert Duffer (May 21, 2013). "Fuel-efficient vehicles fill out best family cars list for 2013". Chicago Tribune. Archived from the original on February 24, 2014. Retrieved September 24, 2013.
  10. ^ Kristen Schott (26 October 2010). "AutoTrader.com buys Kelley Blue Book". OC Metro. Retrieved 30 July 2014.
  11. ^ Shira Ovide (October 26, 2010). "Kelley Blue Book Sold at Near-Mint Condition". Wall Street Journal. Retrieved September 24, 2013.
  12. ^ Li, S. (October 27, 2010). "AutoTrader plans to buy kelley blue book; terms of the deal, which requires regulatory approval, are not disclosed". LA Times.
  13. ^ Clough, Richard (November 9, 2013). "Kelley Blue Book to expand into China". The Orange County Register. p. Business 1.
  14. ^ "First-time NASCAR sponsor joins Earnhardt's No. 88". NASCAR.com. 13 February 2014. Retrieved 30 July 2014.
  15. ^ "Kelley Blue Book to sponsor Dale Earnhardt Jr". Hendrick Motorsports. 13 February 2014. Retrieved 30 July 2014.
  16. ^ Kirsti Correa (March 1, 2012). "Irvine-based Kelley Blue Book partners with Cyclechex to offer used-motorcycle information". OC Metro. Retrieved September 24, 2013.
  17. ^ "KBB Launches Price Advisor Tool". F&I Magazine. 15 October 2013. Retrieved 30 July 2014.
  18. ^ "Kelley Blue Book Debuts New Car Pricing Tool". Socal Tech. 15 October 2013. Retrieved 30 July 2014.
  19. ^ "Kelley adds certification to its used-vehicle listings". Automotive News. June 24, 2002.
  20. ^ "KBB Report: Fair Purchase Price Data Shows Vehicle Segments Worth Buying Used". Business Fleet. 19 February 2013.
  21. ^ "KBB Rolls Out Range-Based Pricing for Used Values". Auto Remarketing. 20 May 2014.
  22. ^ Jonathan Welsh (30 July 2012). "Kelley Blue Book Launches First Consumer TV Ads (Video)". The Wall Street Journal. Retrieved 30 July 2014.
  23. ^ Mackenna Waterhouse (31 July 2012). "Kelley Blue Book launches national television ad campaign". OC Metro. Retrieved 30 July 2014.
  24. ^ "2013 Harris Poll EquiTrend Rankings". Harris Interactive. Archived from the original on October 5, 2015. Retrieved September 24, 2013.
  25. ^ "KBB.com Earns Brand of the Year Three Years Running". Yahoo! Finance. 12 June 2014. Retrieved 30 July 2014.
  26. ^ Kara Vaporean (October 3, 2012). "Kelley Blue Book wins WebAward for second consecutive year". OC Metro. Retrieved September 24, 2013.
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