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KFC in South Africa

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KFC is the largest fast food chain in South Africa. South Africa represents the twelfth largest market for KFC.[1]

KFC South Africa
IndustryFast Food
Number of locations
960+
Area served
South Africa
ProductsFried chicken

Hamburgers
Chicken sandwiches
Wraps
French fries
Soft drinks
Salads
Desserts

Breakfast
Websitekfc.co.za

Operations

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As of 2021, there are 960 KFC outlets in South Africa, and the fast food chain has more outlets in the country than any other fast food brand.[2][3][4] Ten percent of outlets are company owned, and 90 percent are franchise owned.[5]

Outlets sell the regional pap dish as well as other dishes unique to their menu in South Africa.[6][7]

South Africa is one of the few countries where KFC does not sell PepsiCo owned soft drinks, due to the company's historically small presence in the country.[8][9]

All of the chicken sold is reared in South Africa.[7]

History

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KFC first entered the South African market in 1971.[10] The company was forced to divest its 60 company owned outlets and trademarks to a South African holding company called Devco in 1987 after the US Congress passed a law forbidding American companies from owning South African assets.[11] The company's 120 franchised outlets were not affected.[12] KFC continued to collect an administrative fee from Devco.[13] The company reacquired its former assets when sanctions were lifted in 1994.[14] By 1994 there were around 300 KFC outlets in the country.[15]

References

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  1. ^ Maussion, Estelle. "Algeria, Morocco, Kenya: KFC doubles down in Africa". theafricareport. Retrieved 8 January 2023.
  2. ^ "Staff Writer (July 25, 2019). "These are the biggest fast food franchises in South Africa". BusinessTech. Retrieved November 13, 2019".
  3. ^ Hedley, Nick (June 7, 2013). "Yum to push KFC into Africa 'as fast as possible'". Business Day. Retrieved June 7, 2013.
  4. ^ "Fast Food in South Africa". Euromonitor. Retrieved October 1, 2013.
  5. ^ "Yum's Global Restaurant System". Yum! Brands. Retrieved April 7, 2014.
  6. ^ "KFC Menu Prices". Yum Food. 29 May 2019. Retrieved 8 May 2022.
  7. ^ a b Steyn, Lisa (June 21, 2013). "KFC's secret recipe for growth". Mail & Guardian. Retrieved April 7, 2014.
  8. ^ "KFC Menu: Drinks". KFC South Africa. Retrieved February 12, 2013.
  9. ^ http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1034&context=history_theses [bare URL PDF]
  10. ^ Maritz, Jaco (2012-02-22). "KFC's African adventure". How We Made It In Africa. Retrieved June 29, 2013.
  11. ^ Dodds, Paisley (June 20, 1994). "Kentucky Fried Chicken Returns to South Africa". Associated Press. Retrieved September 27, 2013.
  12. ^ "KFC Getting Out of South Africa". Adweek. March 16, 1987.
  13. ^ "KFC returns to South Africa with Devco purchase". Nation's Restaurant News. June 27, 1994.
  14. ^ "Kfc Makes Re-entry Into S. Africa Market". Chicago Tribune. 21 June 1994. Retrieved 26 September 2013.
  15. ^ "KFC expanding in South Africa". The Atlanta Journal and Constitution. June 21, 1994.
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