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Island Tea Co.
Founded2017; 7 years ago (2017)
FounderMinodh de Silva
HeadquartersMetro Cebu, Philippines
Area served
Middle East, South Asia, Asia Pacific
Key people
  • Minodh de Silva (Group Director and Global Chief Business Officer)
  • Aileen Arellano (President)
ProductsCeylon Tea, Ceylon milk tea, Fruit-infused tea
Number of employees
400
Websiteislandtea.lk

Island Tea is a Sri Lankan brand of tea, sold internationally.[1] The company was founded in 2017 by Minodh de Silva, it has manages and expands its network through separate companies located in Philippines, Sri Lanka, Qatar, Australia and Singapore, which are privately held.[2][3]

The Island Tea chain is owned by Ceylanka Trading Incorporated (CTI), headquartered in Philippines since 2017. The franchise modeling of the brand was introduced by Francorp Philippines, a franchise consulting firm in Philippines in April 2018. Island Tea has been a member of the Philippine Franchise Association since 2019.[4][5]

History

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Island Tea was founded in Colombo, Sri Lanka in 2017 by Minodh de Silva, a Sri Lankan entrepreneur, business professional, and award-winning marketer.[6] In a marketing career spanning over 19 years, De Silva also featured on ‘People Asia’ & CIM (UK) amongst a host of other business talk shows and magazines.[7] In 2017, he ventured to expand the retail concept outside Sri Lanka and started the first branch in December 2017 in Metro Cebu, Philippines.[8]

Expansion

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The company expanded its operations in June 2018 out of the Philippines. Currently, Island Tea is the only chain of ‘Pure Ceylon’ value-added tea cafes in the South East Asian territories particularly based in the Philippines.[9] As of 2021, the company has multiple branches across Philippines[10] in Luzon, Visayas and Mindanao in key cities of Manila, Batangas, Pampanga, Tarlac, Tagaytay, Baguio, Cebu City, Talisay, Minglanilia, Badian, Tabuelan, Bohol, Iloilo, Tacloban, Leyte, Bacolod, Zamboanga, General Santos, Abra and Ilocos.[11][12][13]

The first branch of Island Tea in Sri Lanka opened in Ella, Sri Lanka in 2019.[1] The first branch in Middle East was opened in Dubai, UAE in 2020, this was followed by Qatar and Australia in 2021.[14] As of June 2021 the company operates over 50+ branches across Philippines, Sri Lanka, UAE, Qatar and Australia with more planned expansions across Asia Pacific and Middle East. The brands branch network continues to expand steadily in the largest malls and commercial establishments of the countries it operates in.[5]

Island Tea Co. operates its network through several companies established in Sri Lanka (Island Tea Co. Holdings Limited), Philippines (Ceylanka Trading Inc.),[15] Qatar (Ceylanka Trading WLL.), Australia (Island Tea Co. Australia)[16] and Singapore (Island Tea Co. Singapore PTE. LTD.); The company has planned to open multiple branches in Middle East in Qatar, Saudi Arabia, Bahrain, Dubai and Oman by end 2021. The brand is expected to open more branches in Australia in Canberra and Darwin, after opening in Perth, its first branch in Australia in 2021. The brand is expected to open in Singapore and India as well by 2021. Currently there are more than 50 locations of the brand in 05 countries.

During the period of COVID-19, Island Tea Co. became one of the first companies to engage in Corporate social responsibility (CSR) activities targeting medical frontlines in hospitals and vaccination centers in Philippines.[17][18] The company distributed hundreds of Ceylon milk teas to hospitals and vaccination centers across the western regions of Philippines.[19]

Products

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Island Tea Co. menu serves a wide range of beverages ranging from milk teas, cream cheese milk teas, green tea cream cheese, brown sugar milk teas, tea shakes, oreo cream cheese milk teas, creamy nutella milk teas, black teas, ice chocolate teas, bubble teas, coffee blended series with a host of other specialty hot teas to fruit teas & green teas.[14] The ready to drink tea products are often served with a host of toppings such as black pearls and sinkers such as nata de coco, coffee jelly, caramel pudding and popping booba.[20] The brand has also made available a product line of take home packs of loose leaf and tea bags under its own brand and affiliated brands, which are available in its network of outlets further enhancing its position as a specialty tea retail brand.[12]

All the tea products in the menu are exclusively manufactured for ITC by leading public quoted manufacturing companies such as HVA Lanka PLC.,[21] in Sri Lanka under ISO 2200 and HACCP international food safety standards. Island Tea Co. logistics are handled to international standards by UPS (United Parcel Services) on all its foreign distribution operations.[4]

References

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  1. ^ a b "Island Tea Co. expands in Sri Lanka". Daily FT. Retrieved 15 June 2021.
  2. ^ "Natural and healthy Ceylon tea at Island Tea Co". Sugbo Media Group. Retrieved 15 June 2021.
  3. ^ "Island Tea Co. Serves The Finest Tea In Cebu, Opens Shop At Robinsons Cybergate". Cebu Finest. Retrieved 18 June 2021.
  4. ^ a b "How to Start an Island Tea Co. Franchise". Franchising and Business Development Co. Retrieved 15 June 2021.
  5. ^ a b "Sri Lankan Brand Island Tea Co. conducts CSR in Philippines". Daily Mirror. Retrieved 15 June 2021.
  6. ^ "Island Tea opens branch in Sri Lanka". Dilmah Ceylon Tea Company PLC. Retrieved 18 June 2021.
  7. ^ "Entrepreneur Minodh de Silva Plans To Retail Ceylon Tea, Globally". WTNZ - Fox43. Retrieved 18 June 2021.
  8. ^ "RETAILING CEYLON TEA – BEYOND BORDERS – Minodh De Silva, Group Director & Chief Business Officer of Island Tea Co". The CEO Magazine Sri Lanka. Retrieved 15 June 2021.
  9. ^ "Quali-tea: Tea expert shares how to enjoy best flavors, benefits". SunStar Publishing Inc. Retrieved 15 June 2021.
  10. ^ "Island Tea Co.: World-famous Sri Lankan tea in Cebu". Sugbo Media Group. Retrieved 15 June 2021.
  11. ^ "Island Tea Co. – Giving Kagay-anons a Taste of the Finest Teas from Sri Lanka". The Explorer's Channel. Retrieved 15 June 2021.
  12. ^ a b "Island Tea Co. Beverages, Tea". Zomato. Retrieved 15 June 2021.
  13. ^ "Experience real tea at Island Tea Co. now open at SM City Uptown". CDODev.Com. Retrieved 18 June 2021.
  14. ^ a b "Island Tea Co. Pure: Delicious and Healthy". Mindanao Gold Star Daily Corp. Retrieved 15 June 2021.
  15. ^ "P10M allotted for 2-year expansion". Cebu Daily News. Retrieved 18 June 2021.
  16. ^ "Sri Lanka Tweet". haberbulucu. Retrieved 18 June 2021.
  17. ^ "Sri Lankan Brand Island Tea co. conducts CSR in Philippines". LMD Media Services. Retrieved 18 June 2021.
  18. ^ "Sri Lankan Brand Island Tea Co. conducts CSR in Philippines". The Embassy of the Democratic Socialist Republic of Sri Lanka in Philippines. Retrieved 26 June 2021.
  19. ^ "Sri Lankan Brand Island Tea Co. conducts CSR in Philippines". Ada Derana. Retrieved 18 June 2021.
  20. ^ "Island Tea Co". Foodpanda. Retrieved 18 June 2021.
  21. ^ "HVA Foods PLC". markets.ft. Retrieved 18 June 2021.
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