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The Daily Mash
Type of site
Satire
URLthedailymash.co.uk
CommercialYes
Launched2007
Current statusActive

The Daily Mash is a British satirical website providing parodic commentary on current affairs and other news stories. Neil Rafferty (a former political correspondent for The Sunday Times) and Paul Stokes (former business editor of The Scotsman), created the website in 2007 and remain the lead writers. Both writers earn salaries from the enterprise and also employ freelance contributors. The publication has garnered praise for its absurd, scatological humour and insightful political satire. The current editor is comedy writer and former BBC journalist Tim Telling. The Daily Mash has often been compared to the US publication The Onion.

History

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The Daily Mash was launched in April 2007 by journalists Paul Stokes and Neil Rafferty. Stokes is a former business editor of The Scotsman and has also written for Scotland on Sunday and The Daily Record. Rafferty is a former political correspondent for The Sunday Times, has also written for the Press Association and Business AM, and is a former spokesman for the smokers’ lobby group FOREST.[1] The site was originally inspired by The Onion, a US satirical publication, as Stokes and Rafferty saw a gap in the market for a similar publication in Britain.[2][3] Both journalists worked mainly for Scottish newspapers.

Stokes and Rafferty earn salaries from the site, and lead a small team of freelance writers. The site earns revenue through advertising and merchandise, and is a successful profit-making enterprise. It presents a niche opportunity to advertisers because of its apparent target audience of procrastinating office workers (Citi employees complained to The Daily Mash and independent publications after the company banned them from accessing the site[4]).[2]

Highlights of the publication's first year have been published in book form as Halfwit Nation: Frontline Reporting from the War on Stupid,[5] both to acclaim[6] and to complaints of unintelligent, overly crude humour.[7]

According to an online survey, the site's readership mainly consists of university graduates who also read newspapers such as The Independent, The Guardian and The Times. According to the same survey, 65 per cent of its readers have incomes of more than £30,000, with 22 per cent earning more than £70,000.[2]

In March 2019, Mashed Productions Limited, owners of the Daily Mash, was bought for £1.2 million by Digitalbox plc, a media company based in Bath.[8][9]

The Mash Report

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In July 2017, a TV show spin-off of The Daily Mash, titled The Mash Report first aired on BBC Two.[10] Its first series comprised ten episodes, and it ran for four series until it was cancelled in 2021 amid a debate about political content in comedy.[11]

Content

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The Daily Mash produced parodic coverage of current affairs and other stories. Noted parody stories from The Daily Mash's have included Jeremy Clarkson's disparaging remarks about Gordon Brown (2009),[12] the advertising deals of Team Great Britain's Olympic medal winners (2012),[13] the nationalisation of Northern Rock (2007),[14] Gordon Brown meeting the Pope (2007)[15] and bankers' bonuses.[16]

Reception

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The Daily Mash has been described as the U.K.'s leading satirical news website.[2][17] The site satirises with Guardianesque centre left humour hence its significant student appeal. [qualify evidence][2] The site's humour has been described as "cruel," "scatological," "absurd" and "irreverent."[2][18] It is considered a British alternative and upstart rival to the better known US publication The Onion and its coverage has been compared favourably and in some instances considered superior to that of the latter.[2][4][17][18][19] Despite its humour, the site is considered to be insightful on occasion.[2][4][18] Some critics have remarked that not all of the site's articles succeed as satire, and that its content lacks the linguistic invention of some other satirical works.[2][18][19]

See also

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References

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  1. ^ Rafferty, Neil, Forget the nanny state, welcome to the bully state, The Free Society, 6 February 2008. Accessed 19 March 2009. Archived July 3, 2009, at the Wayback Machine
  2. ^ a b c d e f g h i Luckhurst, Tim, The Daily Mash - satirical, scatological and already profitable, The Independent, 17 August 2008. Accessed 6 February 2009.
  3. ^ Give us, This Day, our Daily Mash, All Media Scotland, 20 April 2007. Accessed 6 February 2009.
  4. ^ a b c Waller, Martin, The Daily Mash bash is, sadly, no laughing matter for Citi, The Times, 22 January 2009. Accessed 7 February 2009.
  5. ^ The Hot 100 2008, The List, 11 December 2008 (updated 6 January 2009). Accessed 6 February 2009.
  6. ^ Ivison, John, Near death cures Tories[permanent dead link‍], Financial Post, 7 January 2009. Accessed 25 February 2009.
  7. ^ Hickson, Ella, Why can't we have more good, old-fashioned fun this Christmas, The Scotsman, 13 December 2008. Accessed 25 February 2009.
  8. ^ "Daily Mash publisher bought for £1.2m". BBC News. 2019-02-08. Retrieved 2023-02-02.
  9. ^ Waterson, Jim (8 February 2019). "Satirical news website the Daily Mash sold for £1.2m". The Guardian. Archived from the original on 3 February 2023.
  10. ^ Bernhardt, Jack (18 July 2017). "Politics has gone beyond satire – can the Mash Report catch up? - Jack Bernhardt". the Guardian.
  11. ^ "The Mash Report: BBC satirical comedy cancelled after four years". BBC News. 12 March 2021. Archived from the original on 15 March 2023. Retrieved 31 March 2024.
  12. ^ Massie, Alex, Dubious Proposition Of The Day, The Spectator, 6 February 2009. Accessed 25 February 2009.
  13. ^ Waller, Martin, British Airways out of the medals in PR race Archived 2011-06-12 at the Wayback Machine, The Times, 30 August 2008. Accessed 25 February 2009.
  14. ^ Goodley, Simon, Business Diary: FSA fixer Sir Callum could be between Rock and a new place, The Telegraph, 21 September 2007. Accessed 25 February 2009.
  15. ^ Campbell, David, Citywire's Best of the Web, Citywire, 20 February 2009. Accessed 25 February 2009.
  16. ^ Marshall, Chris, Citywire's Best of the Web, Citywire, 11 February 2009. Accessed 25 February 2009.
  17. ^ a b Mansized w00t!media feasts on The Daily Mash Archived 2009-05-12 at the Wayback Machine, How Do, 10 June 2008. Accessed 6 February 2009.
  18. ^ a b c d 'Bastard Americans ruin your life': Top 5 Daily Mash financial crisis satires, The Daily Telegraph, 7 October 2008. Accessed 6 February 2009.
  19. ^ a b The Daily Mash Archived 2020-08-14 at the Wayback Machine, The Good Web Guide. Accessed 6 February 2009.
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