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I Am Other

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I Am Other
Parent companySony Music Entertainment (SME)
Founded2012
FounderPharrell Williams
Distributor(s)Columbia Records (music label)
YouTube (web)
Country of originUnited States
LocationNew York, NY
Official websiteiamother.com

I Am Other (stylized as i am OTHER) is a multimedia creative collective and record label created by Pharrell Williams, that serves as an umbrella for all of his endeavors, including Billionaire Boys Club, ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel[1] launched by the artist, record producer and fashion designer in 2012.[2] The channel was launched as part of YouTube's $100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts.[3] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."[2] The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.

Historical programming

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  • Awkward Black Girl – A comedy web series written, produced and starring Issa Rae,[4] who created the scripted comedy to test her theory that "we’re all awkward".[5]
  • Nardwuar – Music journalist Nardwuar[6] hosts celebrity interviews with hip hop artists such as Drake, Jay-Z, Wiz Khalifa, Lil Wayne, Big Sean, ASAP Rocky, Snoop Dogg,[7] and 2 Chainz.[8]
  • OTHERS by Hypebeast – The show is produced in New York City and Hong Kong, and features tastemakers in various fields including fashion, film, food, and technology in conjunction with the style site Hypebeast.
  • Voice of Art – This documentary series from Nardwuar[9] follows artists as they create awareness about social and political issues through their art. Features have included Migration is Beautiful with Favianna Rodriguez,[10] and Graffiti Artists vs GMOs.[11]
  • Club Chrissie – Chrissie Miller and special guests teach viewers DIY design tips,[12] including nail art, sneaker, jewelry and t-shirt customization.
  • Stereotypes – Ryan Hall hosts this web series in which he conducts man-on-the-street interviews in New York City. He speaks to the public about social issues and popular culture including racial stereotypes, class, sexism, homophobia, politics, fashion, street style, and stop-and-frisk.[13]
  • Cloudy – This musical animated short by Nardwuar, Samuel Borkson and Arturo Sandoval III[14] is an exploration into the clouds.
  • FriendsWithYou - This is an art collaboration, part of Pharrell's i am OTHER brand.[15]
  • Piece by Piece – a 2024 American animated biographical documentary comedy film, which follows the life and career of Williams through the lens of Lego animation. Co-production with Focus Features, The Lego Group, and Tremolo Productions.

References

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  1. ^ Caramanica, Jon (13 July 2012). "Life's Hard, Web Series Gracefully Illustrates". The New York Times. Retrieved 13 March 2013.
  2. ^ a b "Pharrell Williams Launches Now Obligatory Cultural Movement Company". The A.V. Club. 21 May 2012. Retrieved 13 March 2013.
  3. ^ "Pharrell teams with Google for i am OTHER YouTube Channel". AllHipHop.com. 16 August 2012. Retrieved 13 March 2013.
  4. ^ "Issa Rae Talks Awkward Black Girl Season 2 Finale And Youtube's Awkward Moments". What’s Trending. Archived from the original on 19 February 2013. Retrieved 13 March 2013.
  5. ^ "Our Un-Awkward Conversation with Awkward Black Girl Creator Issa Rae". Paper Magazine. Retrieved 13 March 2013.
  6. ^ "Pharrell Williams Enlists Nardwuar For "i am OTHER" Weekly Interview Series". HipHopDX. 22 May 2012. Retrieved 13 March 2013.
  7. ^ "Watch: Nardwuar vs. Wiz Khalifa". Vibe Magazine. Retrieved 27 March 2013.
  8. ^ "Watch: Nardwuar vs. 2Chainz". Vibe Magazine. Retrieved 27 March 2013.
  9. ^ "Web series 'Voice of Art' aims camera on street artists, activists". Los Angeles Times. Archived from the original on 13 August 2014. Retrieved 13 March 2013.
  10. ^ "An activist shows "Migration is Beautiful" through art". NBC Latino. Archived from the original on 27 January 2013. Retrieved 13 March 2013.
  11. ^ "Voice of Art- Graffiti Artists vs. GMOs". Endless Canvas. Retrieved 13 March 2013.
  12. ^ "Getting into Club Chrissie". Style.com. Retrieved 13 March 2013.
  13. ^ "StereoTypes host Ryan Hall on the Beauty of Breaking Society's Stereotypes Interview". New Media Rockstars. Retrieved 13 March 2013.
  14. ^ "Get High With Cloudy an Imagination Fueled Sky Tour". Fast Company. 13 August 2010. Retrieved 13 March 2013.
  15. ^ "Pharrell Williams unfolds content driven concept". Variety. 17 May 2011. Retrieved 13 March 2013.
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