Gift suite
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A gift suite[1] or gifting suite is a location where companies give products to celebrities in exchange for the celebrity taking a photo with the product or on a red carpet while standing in front of a press wall displaying company logos.
Companies[2] that are trying to build brand recognition or maintain a premier position in the market like to be associated with celebrities and other persons with significant social status.[3] Fans of a celebrity are likely to look favorably on products or services associated with that person.[4] The concept of the gifting suite dates back to the 1990s, created to service presenters and performers backstage at award shows.[5]
Most gifting suites take place in Hollywood during award weeks. During the week before these shows, there are often up to ten gifting suites operating independently from the event itself. During other award weeks like the Golden Globes,[6][7] Screen Actors Guild Awards and the VMAs there will also be gifting suites, but they are typically fewer.
Official gifting suites are contracted by award shows and Hollywood events and exist in a location on-site and backstage. They work in an official capacity with the show's production and talent. Events like the Oscars, Screen Actors Guild Awards, and Golden Globes do not currently host any official gifting suites at their events.[8]
References
[edit]- ^ Cuccinello, Hayley C. (January 4, 2019). "Inside The $9,500 Golden Globes Gift Bag". Forbes. Retrieved February 4, 2019.
- ^ Staff, Robb Report (January 7, 2019). "Sex Toys, Hawaiian Getaways, and Botox Treatments: Inside This Year's $10,000 Golden Globes Swag Bag". robbreport.com. Retrieved February 4, 2019.
- ^ Abha Bhattarai (2015-01-18) [2015-01-16]. "Local entrepreneur snags a spot in Golden Globes 'gifting suite'". The Washington Post. Washington, D.C. ISSN 0190-8286. OCLC 1330888409.[please check these dates]
- ^ Hamedy, Saba (March 3, 2014). "Oscars 2014: Companies hope to lure celebs with products at swag bag event". Archived from the original on April 4, 2014. Retrieved February 4, 2019 – via LA Times.
- ^ "No such thing as a free breast lift: inside Hollywood's goodie-bag economy". The Telegraph. Retrieved June 14, 2017.
- ^ "6 Fun Finds From the Secret Room Events Golden Globes Red Carpet Style Lounge". okmagazine.com. January 16, 2014. Retrieved February 4, 2019.
- ^ Xidias, Angelica (January 7, 2019). "Inside the 2019 Golden Globes gift bags". Vogue.com.au. Retrieved February 4, 2019.
- ^ "A Peek Inside This Year's Academy Award Gifting Suites". HuffPost. February 26, 2017. Retrieved February 4, 2019.