Garage (clothing retailer)
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History
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| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1975 |
| Headquarters | , Canada |
Number of locations | 123 (2022) |
Area served | Worldwide
|
| Products | Apparel, accessories |
| Parent | Groupe Dynamite |
| Website | www |
Garage is a clothing store, primarily targeting young women. Founded in 1975 as a subsidiary of Groupe Dynamite, Garage currently has locations in Canada and the United States. In 1975, Garage Clothing was established as a Groupe Dynamite subsidiary. Andrew Lutfy, a Quebec businessman who began working as a stock clerk at the first GDI store in 1982, is the owner of Groupe Dynamite. Lutfy became the sole owner of Groupe Dynamite by 2002.
In September 2020, Garage's parent filed for creditor protection under the Companies' Creditors Arrangement Act.[1] They did this as a direct result of the COVID-19 crisis, in order to reorganize its financial and business problems. Early in 2020, Groupe Dynamite, Inc. was once again surpassing expectations following record performance in 2019, but COVID-19 put an unanticipated and unsustainable pressure on the company. The Montreal-based retailer and its Board of Directors were forced to confront the reality.[2]
Controversy
[edit]On July 15, Garage added content for the company's new denim promotion. The ad campaign featured ladies dancing to a bass-heavy song while modeling the jeans and taking off their tops and bottoms.[3] Online shoppers quickly criticized the advertisement, claiming it was overly sexualized, did not include people of various sizes, and would even be harmful to younger viewers. There are more than a dozen posts on the brand's Instagram page, and nearly all of them are besieged with negative comments urging the campaign to halt. Groupe Dynamite's Garage cleaned up its social media profiles on July 15 and added content for the company's new denim promotion.[4]
In the media
[edit]The Face of Garage Clothing's New Body Positive Line Is Chloe Bailey. Garage specializes in denim, cargo pants, everyday essentials, and trend-driven looks that inspires confidence. The new products from their B.DY line can help customers accentuate their own curves. Bailey personifies the brand's unapologetic confidence, which she conveys both on and off stage.[5]
Garage Clothing launches in SoHo in collaboration with TikToker Caroline Ricke. She has gained more than 3.1 million followers thanks to her comedic sketches in which she adopts the role of an irritating rich girl. Similar to how Ricke inspires her followers confidence, Garage also wants to creates clothing that does the same for their Gen Z clientele. Its autumn 2022 collection is inspired by the early 2000s and features streetwear, outfits for nightlife, and cozy layers that are ideal for relaxing or attending classes.[6]
References
[edit]- ^ Yerak, Becky (9 September 2020). "Garage Clothing Chain Owner Seeks Protection from Creditors Amid Coronavirus Struggles". Wall Street Journal.
- ^ Inc, Groupe Dynamite. "Groupe Dynamite Inc. Files for Creditor Protection Under the Companies' Creditors Arrangement Act". www.newswire.ca. Retrieved 2024-11-01.
{{cite web}}:|last=has generic name (help) - ^ ""So inappropriate": Garage Clothing called out for "sexualizing" ads | Canada". dailyhive.com. Retrieved 2024-11-01.
- ^ "Garage clothing rebrand draws backlash over racy ad: 'More like GarBage' - National | Globalnews.ca". Global News. Retrieved 2024-10-12.
- ^ Vaughns Jr, Victor Qunnuell (October 14, 2022). "Chloe Bailey Is the Face of Garage Clothing's New Body Positive Line". Ebony Entertainment. Retrieved October 18, 2024.
- ^ Talukder, Adrita; Raj, Roshni (2022-09-09). "Garage Clothing partners with TikToker Caroline Ricke for SoHo launch". Washington Square News. Retrieved 2024-11-01.
External links
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