English: The Plunkett UK logo is the visual centrepiece of our refreshed brand. The logo consists of two core elements – an icon and a wordmark.

The leaf icon, which is also an abstracted initial ‘P’, is a unique and distinctive visual signature for Plunkett UK that has a direct relevance to our core area of operation – the UK’s rural communities.

It is also significant in recognising the tireless endeavours and vision of Dr Margaret Digby CBE, who was a champion for the co-operative movement last century. She worked for Plunkett Foundation for a total of 50 years, first as Research Assistant, then Secretary for most of that period, and finally a Consultant. At times, Margaret single-handedly kept the charity going. She then became an Honorary Trustee in 1977, eight years before she died, aged 82.

Margaret was the first to introduce a tree for Plunkett’s logo, which has evolved into a leaf over time, and we felt it was therefore appropriate to use our brand refresh as a way of bringing her back to prominence within the organisation’s identity.