File:NotButter.jpg

Photo of product packaging showing logo of brand described "I Can't Believe It's Not Butter!" image available on unilever web site.

Logo © Unilever

This image is of a branded product cover, and the copyright for it is most likely held by either the company responsible for marketing the product in question or the manufacturer which produced either the cover or product itself. It is believed that the use of low-resolution images of branded product covers To illustrate the product or brand in question, Where no free equivalent is available or could be created that would adequately give the same information, on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation, qualifies as fair use under the copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content for more information. Fair use //en.wikipedia.org/wiki/File:NotButter.jpg true

To the uploader: Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information. For example non-free use rationales, see Wikipedia:Use rationale examples. This tag should only be used for product cover images. Do not use it for other purposes. Template:Cover rationale may be helpful for stating the rationale. To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

1. low resolution image
2. no non-copyright version available, by definition
3. the product image with logo is only being used for informational purposes;
4. its inclusion in the article adds significantly to the article because it is the primary means of identifying the subject of this article.
5. does not detract from sales in any way.