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Summary

Description
English: Social Confidential: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety

In Adweek’s new weekly video series, Social Confidential, Adweek’s social media editors take a look behind the logo to find out who’s tweeting, posting and sharing from major brands.

For the first episode, Adweek audience engagement editor Jess Zafarris spoke with Pearl Gabel and Megan Coyne, who have made national headlines for the fun and irreverent way they run the official Twitter accounts for the New Jersey state government (@NJGov) and Gov. Phil Murphy (@GovMurphy). Gabel is the digital director for the state of New Jersey, and Coyne is the digital assistant for Murphy.

  1. SocialConfidential #NewJersey #twitter
Date
Source Social Confidential: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety at 1:52 and 2:58, cropped, brightened
Author Adweek

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Captions

Megan Coyne, half of the official Twitter account for New Jersey, interviewed by Adweek

Items portrayed in this file

depicts

Megan Coyne

inception

18 August 2022

media type

image/jpeg

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Date/TimeThumbnailDimensionsUserComment
current19:22, 13 September 2022Thumbnail for version as of 19:22, 13 September 20221,039 × 946 (114 KB)GRubanUploaded a work by [https://www.youtube.com/c/AdweekMag Adweek] from [https://www.youtube.com/watch?v=Jks9GRaHTA8 Social Confidential: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety] at 1:52 and 2:58, cropped, brightened with UploadWizard

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