English: Cigarette ad showing an (adult, but child-sized) bellboy holding a pack of cigarettes and pointing at a sign reading:
CALL FOR PHILLIP MORRIS / America's FINEST Cigarette" On the background above the sign: EMINTENT DOCTORS PROVED PHILLIP MORRIS far less irritating to the nose and throat!
WHEN SMOKERS CHANGED TO PHILLIP MORRIS, EVERY CASE OF IRRITATION OF NOSE OR THROAT -- DUE TO SMOKING -- EITHER CLEARED UP COMPLETELY OR DEFINITELY IMPROVED!
That is from the findings of distinguished doctors in clinical trials of actual smokers -- reported in an authoritative medical journal.
We claim no curative powers for Phillip Morris -- but that evidence proves them less irritating to the nose and throat.
In addition -- you will find Phillip Morris finer in taste... more enjoyable
End excerpt. Tiny, in lower right corner, a rectangle showing a soldier and the words "FOR VICTORY BUY UNITED STATES WAR SAVINGS BONDS STAMPS". That's all the text apart from that on the package and uniform in the illustration; there's no indication of what studies they are referring to.
Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works (depending on the date of the author's death), such as Canada (50 p.m.a.), Mainland China (50 p.m.a., not Hong Kong or Macao), Germany (70 p.m.a.), Mexico (100 p.m.a.), Switzerland (70 p.m.a.), and other countries with individual treaties.