Text on label affixed to back of original photograph:
CBS TELEVISION PROGRAM PROMOTION
WHAT'S MY LINE?
Genial John Daly is M.C., and regulars Dorothy Kilgallen, Arlene Francis, Louis Untermeyer and Hal Block try to figure out the unusual occupations of guests on the fascinating quiz, WHAT'S MY LINE? You can play too ... so be watching _______ at_______ on _______, Channel _____ .
THE COLUMBIA BROADCASTING SYSTEM 485 Madison Avenue, New York 22, N.Y.
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