File:Gorigland.jpg

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Gorigland.jpg (250 × 187 pixels, file size: 25 KB, MIME type: image/jpeg)

File information
Description	A single frame of the variant ninety-second version of Gorilla, showing the superimposed England flag and slogan. The version was broadcast only once, in a slot valued at £700,000 directly prior to the start of the final of the 2007 Rugby World Cup between England and South Africa.
Source	Screencapture from a recording made on a Digital video recorder.
Date	Gorilla first broadcast on 30 August, 2007. The edited version broadcast 20 October, 2007.
Author	Copyright owned by Cadbury Schweppes. Work created under contract by Fallon Worldwide and filming by director Juan Cabral.
Permission (Reusing this file)	None. Image use permitted only under Fair Use guidelines

Licensing

This image is a screenshot of a copyrighted television program. As such, the copyright for it is most likely owned by the company or corporation that produced it. It is believed that the use of a limited number of low-resolution screenshots

for identification of and critical commentary on the television program and its contents
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under the Copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. For more information, see Wikipedia:Non-free content.
Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.
This template is only for use on images which are screenshots from television. For screenshots of title cards of television programs or station IDs, use {{Non-free title-card}} instead.
Template:Non-free use rationale may be helpful for stating the rationale.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

Fair use rationale for Gorilla (Cadbury)

Fair use rationale

It is believed that the use of this image on the English-language Wikipedia to illustrate a unique variant of a commercial in an article on the commercial in question, or the advertising campaign of which it was part, falls under the "Non-profit educational" clause of the Fair Use doctrine currently upheld by United States law. (17 U.S.C. § 107)
The image is irreplaceable; a free analogue is impossible to produce as the original will be covered by copyright for the foreseeable future. It is unlikely that the variant version itself will ever be rebroadcast.
Owing to the limited web-resolution of the image, only a small portion of a copyrighted work is used.
For the same reasons, the portion of the copyrighted work used is of inherently lower quality than the original, reducing the risk of competitiveness and therefore the effects of this copy on the market for or value of versions held by the owner of the copyright.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	01:00, 10 November 2007		250 × 187 (25 KB)	GeeJo (talk \| contribs)	Even lower res version to comply with Fair Use policy

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File usage

The following page uses this file:

Gorilla (advertisement)

Metadata

This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.

If the file has been modified from its original state, some details may not fully reflect the modified file.

Orientation	Normal
Horizontal resolution	27 dpc
Vertical resolution	27 dpc
Software used	Adobe Photoshop 7.0
File change date and time	00:59, 10 November 2007
Color space	Uncalibrated