According to "A Booming Betaworks Looks Long Term" John McDermott, digiday.com December 3, 2013: “FUCK IT SHIP IT” initially emerged as a rallying cry for Digg programmers when they were forced to rush a redesign following Google Reader’s demise. Borthwick readily embraced it, turning it something of a mantra for Betaworks as a whole. Stickers and posters bearing the profane slogan are readily available.
to share – to copy, distribute and transmit the work
to remix – to adapt the work
Under the following conditions:
attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
share alike – If you remix, transform, or build upon the material, you must distribute your contributions under the same or compatible license as the original.