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File:Fleming’s Creamoata, 1933 (6297438278).jpg

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Summary

Description
English: Fleming & Co. (N.Z.), Sergt. Dan's favourite - Sweet Heart O'Wheat custard, 1933, Photolithograph, 64 x 111 mm, Printed Ephemera Collection, Alexander Turnbull Library, Reference: Eph-A-FOOD-1933-01

Young Sergeant Dan became a well-known mascot for Fleming’s ‘Creamoata’. He was a figure designed initially by Charlotte Lawlor (1879-1941), while she was working for the advertising agency, Chandler and Co in Auckland in the early 1920s.
Later illustrations made Sergeant Dan a more mature adventurer, but the appeal of this small round-eyed figure is more timeless, and was the version used on the side of Fleming’s Creamoata factory in Gore.

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Date
Source https://www.flickr.com/photos/nationallibrarynz_commons/6297438278/
Author National Library NZ on The Commons
Permission
(Reusing this file)		 At the time of upload, the image license was automatically confirmed using the Flickr API. For more information see Flickr API detail.
Flickr sets
InfoField
  • The magnet that draws the crowds
Flickr tags
InfoField
  • ephemera
  • advertising
  • custard
Flickr posted date
InfoField
31 October 2011

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This image was originally posted to Flickr by National Library NZ on The Commons at https://flickr.com/photos/32741315@N06/6297438278. It was reviewed on 26 November 2015 by FlickreviewR and was confirmed to be licensed under the terms of the No known copyright restrictions.

26 November 2015

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Date/TimeThumbnailDimensionsUserComment
current02:48, 26 November 2015Thumbnail for version as of 02:48, 26 November 20154,096 × 2,425 (4.43 MB)Fæ== {{int:filedesc}} == {{subst:chc}} {{information |description={{en|1=Fleming & Co. (N.Z.), Sergt. Dan's favourite - Sweet Heart O'Wheat custard, 1933, Photolithograph, 64 x 111 mm, Printed Ephemera Collection, Alexander Turnbull Library, Referenc...

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