Fashionista (website)
Type of site | Fashion news |
|---|---|
| Available in | English |
| Editor | Breaking Media |
| URL | fashionista |
| Launched | 2007 |
Fashionista is a fashion website owned by Breaking Media.
History
[edit]Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil.[1] In April 2009, editor Natalie Hormilla stepped down.[2]
By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from Joomla to WordPress).[3] In 2010, Breaking Media raised a $1.3 million round of investment.[4]
In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website.[5] In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest.[6]
In April 2015, Breaking Media raised another $1.5 million round of investment.[4] In November 2015, Lauren Indvik was named editor at large of Fashionista, succeeding to Lauren Sherman.[7] In December 2015, Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers.[8]
Description
[edit]Fashionista is the most-visited website edited by Breaking Media.[9] Compared to other fashion news websites, Fashionista's editorial is more pop culture and geared to a younger audience.[10]
Awards
[edit]- 2012: Webby Award for best fashion website[11][12]
Related pages
[edit]References
[edit]- ^ Francesca Sterlacci; Joanne Arbuckle (30 June 2017). Historical Dictionary of the Fashion Industry. Rowman & Littlefield. ISBN 9781442239098.
- ^ Noah Davis (1 April 2009). "Fashionista.com Editor Departs". Adweek.com. Retrieved 8 January 2019.
- ^ "Fashionista: More Thread, Less Trend". Underconsideration.com. 24 February 2010. Retrieved 8 January 2019.
- ^ a b Anthony Ha (10 April 2015). "Breaking Media, publisher of Above the Law and Fashionista, raises $1,5m". Techcrunch.com. Retrieved 8 January 2019.
- ^ "Media scoop! Fashionista co-EIC Stephanie Trong steps down". Fashionweekdaily.com. 26 March 2014. Retrieved 8 January 2019.
- ^ "A stylish new Fashionista on Say Media's Tempest platform". Saydaily.com. 14 April 2014. Retrieved 8 January 2019.
- ^ Alexandra Steigrad (17 November 2015). "Fashionista's Lauren Indvik Becomes Editor at Large, CEO Addresses Sale Speculation". Wwd.com. Retrieved 8 January 2019.
- ^ "Fashionista launches in-house, native advertising studio, 'CoLab'". Breakingmedia.com. 10 December 2015. Retrieved 8 January 2019.
- ^ "Why Breaking Media believes small can be beautiful". Digiday.com. 4 August 2016. Retrieved 8 January 2019.
- ^ "Top 5 News Sources For Fashion Lovers". Fashionschooldaily.com. 22 March 2016. Retrieved 8 January 2019.
- ^ "2012 Honoree". Webbyawards.com. 2012. Retrieved 8 January 2019.
- ^ "Wealthy Fools". Wealthyfools.net. Retrieved 12 August 2021.