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Fairfield by Marriott

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Fairfield by Marriott
Industryhospitality industry
FoundedOctober 1987
Number of locations
1,169 (30 June 2021)
Area served
Worldwide
ParentMarriott International
Websitehttps://fairfield.marriott.com/

Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.[1]

As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline.[2] Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, meeting rooms, free Wi-Fi, an ergonomic desk and chair, and a complimentary hot breakfast, business center with printing capabilities, in-room television, mini-refrigerator, and microwave.[3] The brand was named Fairfield Inn & Suites between 1987–2019.

Overview

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Logo of the former brand, Fairfield Inn & Suites (1987–2019)

Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia.[4][5] Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).[6]

The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites."[7] The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.

In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery.[8][9]

In 2013, the brand expanded to Asia.[10] In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide.[11] In August 2020, the brand expanded to Peru.[12] In April 2021, Marriott tested a contactless vending machine at Fairfield Inns.[13] In June 2021, the first brand location in Europe opened.[14]

Concept

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The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.[15]

Accommodations

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Typical newer Fairfield location, Canton, Michigan
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin

Historical

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US Non-US Total
2006[16] Properties 518
Rooms 46,589
2007[17] Properties 529 8 537
Rooms 46,930 947 47,877
2008[18] Properties 560 9 569
Rooms 49,678 1,109 50,787
2009[19] Properties 620 9 629
Rooms 55,622 1,109 56,731
2010[20] Properties 648 10 658
Rooms 58,510 1,235 59,745
2011[21] Properties 667 13 680
Rooms 60,392 1,568 61,960
2012[22] Properties 678 13 691
Rooms 61,477 1,568 63,045
2013[23] Properties 691 17 708
Rooms 62,921 2,044 64,965
2014[24] Properties 704 17 721
Rooms 64,362 2,089 66,451

From 2015

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North
America		  Europe  Middle E.
& Africa		 Asia &
Pacific		 Caribbean
Latin Am.		 Total
2015[25] Properties 761 2 5 768
Rooms 69,970 314 788 71,072
2016[26] Properties 828 5 7 840
Rooms 76,432 918 1,056 78,406
2017[27] Properties 895 14 10 919
Rooms 82,699 2,268 1,467 86,434
2018[28] Properties 940 26 13 979
Rooms 88,052 4,403 1,833 94,288
2019[29] Properties 1,001 42 14 1,057
Rooms 94,063 7,050 2,036 103,149
2020[30] Properties 1,061 58 13 1,132
Rooms 99,901 9,300 1,863 111,064
2021[31] Properties 1,112 78 14 1,204
Rooms 105,330 11,970 1,971 119,271
2022[32] Properties 1,141 96 16 1,253
Rooms 108,338 14,283 2,222 124,843
2023[33] Properties 1,153 119 18 1,290
Rooms 109,445 17,361 2,576 129,382

References

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  1. ^ "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  2. ^ "Fairfield by Marriott". Marriott International.
  3. ^ "Fairfield Inn & Suites". Marriott International.
  4. ^ "MARRIOTT CORP. TO FRANCHISE ITS FAIRFIELD INNS". Deseret News. September 21, 1989.
  5. ^ "Fairfield Inn Marriott celebrates 22 years". The Standard-Times. November 12, 2009.
  6. ^ Ray, Kenneth (June 30, 1989). "Fairfield Inn (A)". Harvard Business Review.
  7. ^ Liam Brown executive background[dead link]
  8. ^ "Marriott International Announces New Initiatives For Fairfield Inn And Fairfield Inn & Suites" (Press release). 5 November 2004.
  9. ^ Gunter, Heather (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine". Hotel & Motel Management. 221 (16): 4–62.
  10. ^ "Marriott Introduces Fairfield Brand to Asia". Hotel Business. October 10, 2013.
  11. ^ "Fairfield By Marriott® Opens Its 1,000TH Property Worldwide With Newest Location In Denver, "The Mile High City"" (Press release). PR Newswire. April 25, 2019.
  12. ^ "Marriott International Announces Opening of First Fairfield by Marriott in Peru". Marriott International. August 17, 2020.
  13. ^ "Marriott begins deploying new vending machine concept at Fairfield Inns". Vending Market Watch. April 6, 2021.
  14. ^ "Marriott International Launches Fairfield by Marriott in Europe". Hotel News Resource. June 22, 2021.
  15. ^ "Hotel History". Fairfield Inn & Suites. Marriott International, Inc. Archived from the original on 3 November 2017. Retrieved 18 January 2017.
  16. ^ "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
  17. ^ "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
  18. ^ "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
  19. ^ "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
  20. ^ "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
  21. ^ "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
  22. ^ "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
  23. ^ "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
  24. ^ "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
  25. ^ "2015 Annual Report". www.marriott.gcs-web.com. p. 6.
  26. ^ "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
  27. ^ "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
  28. ^ "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
  29. ^ "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
  30. ^ "2020 Annual Report". www.marriott.gcs-web.com. p. 8.
  31. ^ "2021 Annual Report". www.marriott.gcs-web.com. p. 7.
  32. ^ "2022 Annual Report". www.marriott.gcs-web.com. p. 7.
  33. ^ "2023 Annual Report". www.marriott.gcs-web.com. p. 7.
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