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Erika De La Cruz
De La Cruz at the San Diego Film Awards
Alma materSan Diego State University
Occupations
Known for
Spouse
Jock Purtle
​
(m. 2019)​
Websiteerikadelacruz.com

Erika De La Cruz is a Mexican-American TV host, bestselling author and media personality best known for The LA Girl and Passionistas: Tips Tales & Tweetables from Women Pursuing their Dreams.

Career

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De La Cruz started her career as brand ambassador of Fashion Week San Diego[1] and covering radio events for KIFM, easy 98.1.[2] She founded Passion to Paycheck,[3] which addresses mental health awareness,[4] and is the author of the bestseller Passionistas: Tips Tales & Tweetables from Women Pursuing their Dreams.[5][6][7] De La Cruz works with Connected Women of Influence, Susan G. Komen and is a keynote SUE Talks speaker.[8][9] She was cast on Dream Life with Caitlyn Jenner.[10]

The LA Girl

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The LA Girl was founded in 2014. After five years, the original founder was pursuing other goals and asked De La Cruz if she wanted the job. In 2021, De La Cruz became editor in chief.[11][3]

Personal life

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De La Cruz is a Mexican-American[11] who was raised in Northern California.[5] With a background in red carpet hosting,[12] she graduated with a film and fashion degree from San Diego State University.[8] In 2019, De La Cruz married tech CEO Jock Purtle.[13]

References

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  1. ^ Bongiovanni, Jacob (2019-09-24). "Q&A Call with Erika De La Cruz". Kyle Wilson. Retrieved 2023-01-04.
  2. ^ "An Interview with Erika De La Cruz, the Radio Host of KIFM, Easy 98.1". Career Contessa. Retrieved 23 February 2017.
  3. ^ a b Lauren, Amanda (23 December 2018). "Influencers And Entrepreneurs Share Their Secrets To Designing An Instagramable Bedroom". Forbes. Retrieved 4 January 2019.
  4. ^ Rivera, Dee (2021-05-07). "From Homeless To Hollywood - Interview with Erika De La Cruz". Latinista. Retrieved 2023-01-29.
  5. ^ a b Makishi, Kay (2019-03-11). "How Erika De La Cruz Went From Homeless To Hollywood And #1 Bestselling Author". BossBabe. Retrieved 2023-01-29.
  6. ^ Harrington, Amy & Nancy (2018-07-12). "Passionista Erika De La Cruz — Author and Founder of Passion to Paycheck". The Passionistas Project. Retrieved 2023-01-04.
  7. ^ Seeley, Bri (15 December 2016). "The Inspirational Woman Project: Erika De La Cruz". HuffPost. Retrieved 23 February 2017.
  8. ^ a b "Dear World | Erika De La Cruz | SUE Talk". Connected Women of Influence. 14 December 2015. Retrieved 23 February 2017.
  9. ^ Clunis, Gregg (2016-09-10). "Dear World - How Telling Your Story Can Change Your Life feat. Erika De La Cruz". HuffPost. Retrieved 2023-01-04.
  10. ^ Rosenberg, Lizzy (2020-08-09). "Erika de la Cruz Says Working With Serena DC Was Unforgettable (EXCLUSIVE)". Distractify. Archived from the original on 2020-10-01. Retrieved 2022-12-19.
  11. ^ a b Ju, Shirley (2022-01-21). "Erika De La Cruz | Breaking The Barriers of What Limits You". Flaunt Magazine. Retrieved 2022-12-19.
  12. ^ "Erika De La Cruz". Fashion Week San Diego. 1 February 2015. Retrieved 22 February 2017.
  13. ^ "Patti Stanger Celebrated a New Cannabis Vape Pen in L.A." Us Weekly. 2019-06-26. Retrieved 2023-01-29.
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