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Kushi (2023 film)

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(Redirected from Draft:VD11)

For the 2000 Tamil film of the same name, see Kushi (2000 film).
For the 2001 Telugu film of the same name, see Kushi (2001 film).
Kushi
Theatrical release poster
Directed byShiva Nirvana
Written byShiva Nirvana
Produced by
  • Naveen Yerneni
  • Yalamanchili Ravi Shankar
Starring
CinematographyMurali G.
Edited byPrawin Pudi
Music byHesham Abdul Wahab
Production
company
Release date
  • 1 September 2023 (2023-09-01)
Running time
173 minutes[1]
CountryIndia
LanguageTelugu
Budget₹30 crore[2]
Box office₹71.95 crore[3]

Kushi (transl. Happiness) is a 2023 Indian Telugu-language romantic comedy film written and directed by Shiva Nirvana and produced by Mythri Movie Makers. The film stars Vijay Deverakonda and Samantha.[4]

The film was announced in April 2022, and was tentatively titled as VD11, as it is Devarakonda's eleventh lead role; while the official title Kushi was announced in May. Principal photography commenced in April 2022 in Kashmir, and wrapped in July 2023. The music is composed by Hesham Abdul Wahab, while the cinematography and editing are handled by Murali G. and Prawin Pudi, respectively.

Kushi released theatrically on 1 September 2023 and opened to mixed to negative reviews from critics.[5] It eventually emerged as a box office bomb.[6][7]

Plot

[edit]

Viplav is an employee in BSNL and the son of Lenin Sathyam. Vexed with being in the same city since his birth, he takes a transfer to Kashmir so that he can enjoy the peace and nature. After arriving in Kashmir, he notices that the reality is quite different from his expectations as there is a war going on between both sides of the line of control and a curfew being placed every other day, stopping his access to stores and restaurants. He meets up with his colleague Pitobash, with whom he also shares a room.

Unable to bear living in the present conditions of Kashmir, Viplav urges his superior Zoya to transfer him again to Hyderabad. That is when he chances upon "Aara" Begum and immediately falls in love with her. She is there with her friend to visit the Mamaleshwar Temple so that her grandmother's knee pain can be healed. When followed by Viplav, her friend gives him a false story that they are from Pakistan and are there to find Aara's younger brother Feroz who was lost in the ensuing conflicts between the two nations. Being honest and helpful in nature, Viplav helps Aara get to the temple and finds Feroz in the process, saving the siblings from a group of Kashmiri Muslims who try to attack them. Aara eventually falls in love with Viplav as well, but she decides to go back to Pakistan without confessing her love. Viplav catches up to her at the railway station, where he comes to know her true identity, Chadarangam Aaradhya. Both confess their love for each other, and they also come to know that their fathers are bitter rivals.

Viplav's father Sathyam is an atheist, and Aaradhya's father, Srinivasa Rao, is a spiritual personality in Kakinada, coming from an orthodox and conservative Brahmin household; both of them had a verbal sparring when they were asked to be chief guests for a live television debate. They try to get their parents to meet each other in the Hyderabad Metro. Sathyam is receptive to Viplav's wish to marry Aradhya; however, Srinivasa Rao is skeptical, as the pair's horoscopes do not really match and foresee hardships if they marry. Hence, Viplav and Aaradhya get married against their parents' wishes even though Srinivasa Rao predicts that they will not be able to live happily and will not have children until both Viplav and Sathyam do a homam, together. The pair moves into an apartment, and their married life slowly starts to come together. Both become good friends with Zoya and her husband Thomas. One year later, Aaradhya becomes pregnant. When she and Viplav visit the hospital, they are both informed that she has suffered a miscarriage.

Soon, they start facing problems in their marriage, with insecurity, jealousy, and behavioral problems cropping up. One day, Zoya and Thomas invite them to their daughter's birthday, where they come to know that she is no more as she was a premature baby and was not able to survive for long. Zoya explains to the two that during her difficult times, Thomas has always been with her, and advises the two to be with each other during their difficult times as well. The following morning, Aaradhya decides to go back to her father's house in Kakinada as a few days ago, Viplav told her to leave him in a fit of rage. Viplav becomes disheartened and understands that he cannot live without Aaradhya. He goes to her house but is denied to meet her. He decides to do the homam that Srinivasa Rao recommended him to do and goes back to his father's house, requesting them to join him. His father, though sympathetic to his situation, turns him down as it goes against his views.

On the day of the homam, Sathyam suddenly enters the temple and says that he is ready to do any homam with Viplav as he has realized that he loves Aaradhya dearly and cannot see him becoming sad, with his views being secondary to his son's well-being. When the homam is about to be finished, it starts raining hard, and it is forced to come to a halt. Despite that, Sathyam tells Srinivasa Rao that he will not leave the temple until he finishes the homam with Viplav, whatever happens. Srinivasa Rao replies that it is not necessary anymore, as he has realized that in order to prove their points, both of them have forgotten their humanity as fathers, saying that even if it would not have rained, he would have personally stopped the homam. He says that he is happy that Viplav truly loves Aaradhya, and that is enough for him. Viplav and Aaradhya reconcile with the blessings of their parents.

In the post-credits scene, it is shown that both of them have been blessed with a baby daughter, choosing to name her as "Kushi".

Cast

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Production

[edit]

Development

[edit]

In December 2019, it was announced that Shiva Nirvana would direct Vijay Deverakonda with Dil Raju producing it under Sri Venkateswara Creations.[8][9] The film was then formally launched in April 2022, under the tentative title #VD11 with Mythri Movie Makers producing the film.[10] In May 2022, the film's title was officially revealed to be Kushi.[11]

Filming

[edit]

Principal photography commenced in April 2022,[12] with the first schedule in Kashmir, which concluded in May.[13] The shooting of the film took place in several places in Kashmir valley — Anantnag, Pampore railway station in Pulwama, Mamaleshwar Temple in Pahalgam and Dal Lake in Srinagar. In May 2023, the title song of the film was filmed in Turkey.[14][15]

Music

[edit]
Further information: Kushi (soundtrack)

The music and background score was composed by Hesham Abdul Wahab in his Telugu debut. The first single "Na Roja Nuvve" was released on 9 May 2023,[16][17] followed by the second single "Aradhya" on 12 July[18] and the third single "Kushi Title Song" on 28 July.[19] The album was released on 15 August, at a promotional musical concert held in Hyderabad.[20][21]

Release

[edit]

Kushi was theatrically released on 1 September 2023. It was released in Telugu along with dubbed versions in Tamil, Kannada, Malayalam and Hindi languages. The film was initially scheduled to release in December 2022 but was pushed to February 2023 following production delays. The film was then again pushed to 1 September 2023.

Worldwide theatrical rights were sold for ₹52.5 crore (US$6.3 million).[22]

Home media

[edit]

Post-theatrical streaming rights of the film were acquired by Netflix at a cost of ₹30 crore (US$3.6 million).[3] It was premiered on Netflix from 1 October 2023.[3]

Reception

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Critical response

[edit]

Kushi received mixed reviews from critics.[23]

The Hans India gave the film 3.5 out of 5 and wrote "Vijay Deverakonda is charming as usual in his role of Viplav. Samantha Ruth Prabhu, on the other hand is very beautiful in this film in both her looks in Kashmir and after their marriage.Vijay as a husband is so realistic that the couple seemingly looked very real. So, this has been one of their films with very good pairing and chemistry."[24] Neeshita Nyayapati of The Times of India gave the film 3 out of 5 and wrote "Kushi explores the tale of a couple who get what they want, only to realise, they might not be equipped for it."[25]

Raghu Bandi of The Indian Express gave the film 2.5 out of 5 and wrote "The writing from this stage is mostly unilateral and from the male point of view. The fights between the couple feel staged and insignificant."[26] Janani K of India Today gave the film 2.5 out of 5 and wrote "Vijay Deverakonda, Samantha’s middling rom-com is confusing".[27]

Priyanka Sundar of Firstpost gave the film 2 out of 5 and wrote "Kushi is a missed chance. In a country where extremists seek life in the name of love jihad, it could have really fostered love and acceptance. It could have been heart melting and mesmerizing. Instead, we have something forgettable."[28] Sudhir Srinivasan of Cinema Express gave the film 2 out of 5 and wrote "this film about an ideological clash offers little to reflect on—and this story about dreamy-love-leading-to-marital-distress creates little emotional resonance. The strongest I felt was deep anguish… when quality non-vegetarian food—beef biryani, fish curry…—kept getting discarded at different points in the film."[29]

Asra Mavad of Deccan Herald gave the film 1.5 out of 5 and wrote "Kushi is nothing out of the ordinary. In fact, it makes you wish it had fully leveraged its potential, instead of trying hard to be a pleasant romantic watch."[30] Sangeetha Devi Dundoo of The Hindu wrote " The charming leads are placed in a romance drama peppered with comedy and good music and the narrative packs in plenty of references to films of Mani Ratnam, and even Vijay and Samantha."[31]

Box office

[edit]

Kushi had an opening of ₹16 crore on first day.[32] After a week (7 days) of its release, Kushi has collected a worldwide gross of ₹71.95 crore (US$8.6 million), with a distributors' share of ₹38.3 crore (US$4.6 million).[22] In the overseas, Kushi earned $1 million in the US within just two days of its release.[33] The film was a box-office bomb, with a loss of over ₹12 crore (US$1.4 million).[6]

References

[edit]
  1. ^ "'Kushi' run time revealed: Vijay Deverakonda and Samantha Ruth Prabhu's film clocks in at 2 hours and 53 minutes". The Times of India. 22 August 2023. Archived from the original on 23 August 2023. Retrieved 22 August 2023.
  2. ^ "Kushi on OTT: A tentative release date of the Vijay Deverakonda, Samantha starrer is here". OTTPlay. Archived from the original on 1 October 2023. Retrieved 25 September 2023.
  3. ^ a b c "Netflix Pays THIS Amount To Acquire Digital Rights Of Vijay Deverakonda, Samantha Ruth Prabhu's Kushi: Report". News18. Archived from the original on 28 September 2023. Retrieved 28 September 2023.
  4. ^ "Viral: Samantha Ruth Prabhu And Vijay Deverakonda Set The Stage On Fire At Kushi Musical Night". NDTV.com. Archived from the original on 17 August 2023. Retrieved 17 August 2023.
  5. ^ Bureau, ABP News (1 September 2023). "Vijay Deverakonda And Samantha Ruth Prabhu Starrer Kushi Gets Positive Reactions". news.abplive.com. Archived from the original on 2 September 2023. Retrieved 2 September 2023. {{cite web}}: |last= has generic name (help)
  6. ^ a b "Kushi on OTT: ఓటీటీలోకి వచ్చేసిన 'ఖుషి' మూవీ.. స్ట్రీమింగ్ ఎక్కడంటే?". Zee News Telugu. 1 October 2023. Archived from the original on 2 October 2023. Retrieved 2 October 2023.
  7. ^ "Kushi OTT release date locked: When and where to watch the Vijay Deverakonda, Samantha Ruth Prabhu starrer". OTTPlay.
  8. ^ Nyayapati, Neeshita. "Vijay Deverakonda's next with Shiva Nirvana announced – Times of India". The Times of India. Archived from the original on 18 May 2022. Retrieved 16 May 2022.
  9. ^ "Vijay Deverakonda to team up with Shiva Nirvana for his next". The News Minute. 19 December 2019. Archived from the original on 17 May 2022. Retrieved 17 May 2022.
  10. ^ Janga, Sravani (21 April 2022). "'VD11'.. లాంచింగ్ కు సామ్ మిస్సింగ్ ఎందుకంటే?". TeluguStop.com (in Telugu). Archived from the original on 21 April 2022. Retrieved 16 May 2022.
  11. ^ "Vijay Deverakonda, Samantha Ruth Prabhu's VD 11 Is Now Titled 'Khushi'; Poster To Be Unveiled on May 9". News18. 6 May 2022. Archived from the original on 16 May 2022. Retrieved 16 May 2022.
  12. ^ "Spotted: Vijay Deverakonda jets off to Kashmir to shoot with Samantha Ruth Prabhu for Shiva Nirvana's next". The Times of India. Archived from the original on 18 May 2022. Retrieved 16 May 2022.
  13. ^ Srivastava, Samriddhi (23 May 2022). "Samantha and Vijay Deverakonda wrap up Kushi first schedule in Jammu & Kashmir. See pics". India Today. Archived from the original on 24 May 2022. Retrieved 24 May 2022.
  14. ^ "Vijay Deverakonda and Samantha shoot for Kushi in Turkey. See pics, videos". India Today. 31 May 2023. Archived from the original on 2 October 2023. Retrieved 1 October 2023.
  15. ^ "From 'Kushi' shoot in Turkey to 'Citadel' shoot in Serbia, Samantha Ruth Prabhu hops for back-to-back shoots". The Times of India. 9 June 2023. Archived from the original on 2 October 2023. Retrieved 1 October 2023.
  16. ^ "Na Roja Nuvve from Kushi out: Vijay Deverakonda calls Samantha his queen in this romantic number". The Indian Express. 9 May 2023. Archived from the original on 9 July 2023. Retrieved 20 November 2024.
  17. ^ Cherukuri, Abhilasha (9 May 2023). "Na Roja Nuvve song from Kushi out". Cinema Express. Archived from the original on 16 May 2023. Retrieved 20 November 2024.
  18. ^ "Vijay Deverakonda On New Kushi Song Aradhya: "When I Get Married This Is How..."". NDTV. 13 July 2023. Archived from the original on 20 July 2023. Retrieved 20 November 2024.
  19. ^ "'Kushi' title track out. Vijay-Samantha's new song is a melodic delight". India Today. 28 July 2023. Archived from the original on 11 August 2023. Retrieved 20 November 2024.
  20. ^ "Kushi Musical Concert: Samantha Ruth Prabhu, Vijay Deverakonda's Electrifying Presence Makes It A Night To Remember". Times Now. 15 August 2023. Archived from the original on 15 August 2023. Retrieved 20 November 2024.
  21. ^ "Samantha Ruth Prabhu, Vijay Deverakonda set the stage on fire with their romantic dance at Kushi musical concert". Hindustan Times. 16 August 2023. Archived from the original on 8 September 2023. Retrieved 20 November 2024.
  22. ^ a b "Vijay Devarakonda - Kushi: విజయ్ దేవరకొండ 'ఖుషీ' ఫస్ట్ వీక్ వసూళ్లు.. బ్రేక్ ఈవెన్‌కు ఎంత దూరంలో ఉందంటే." News18 Telugu (in Telugu). 8 September 2023. Archived from the original on 8 September 2023. Retrieved 8 September 2023.
  23. ^ Bureau, ABP News (1 September 2023). "Vijay Deverakonda And Samantha Ruth Prabhu Starrer Kushi Gets Mixed Reactions". news.abplive.com. Archived from the original on 2 September 2023. Retrieved 2 September 2023. {{cite web}}: |last= has generic name (help)
  24. ^ "'Kushi' movie review: A soothing rom-com". www.thehansindia.com. 1 September 2023. Archived from the original on 4 September 2023. Retrieved 4 September 2023.
  25. ^ "Kushi Movie Review: A light-hearted tale of love and triumph". The Times of India. Archived from the original on 1 September 2023. Retrieved 1 September 2023.
  26. ^ "Kushi movie review: Vijay Deverakonda, Samantha Ruth Prabhu shine in an otherwise middling affair". The Indian Express. September 2023. Archived from the original on 2 September 2023. Retrieved 2 September 2023.
  27. ^ "'Kushi' Review: Vijay Deverakonda, Samantha's middling rom-com is confusing". India Today. September 2023. Archived from the original on 1 September 2023. Retrieved 1 September 2023.
  28. ^ "Vijay Deverakonda & Samantha Ruth Prabhu's Kushi movie review". Firstpost. 1 September 2023. Archived from the original on 22 September 2023. Retrieved 10 October 2023.
  29. ^ "Kushi Movie Review: Unlikeable characters populate this ineffective romance". Cinema Express. September 2023. Archived from the original on 19 October 2023. Retrieved 10 October 2023.
  30. ^ Mavad, Asra. "Vijay Devarakonda delivers another dud". Deccan Herald. Archived from the original on 19 October 2023. Retrieved 10 October 2023.
  31. ^ Dundoo, Sangeetha Devi (1 September 2023). "'Kushi' movie review: Vijay Deverakonda and Samantha Ruth Prabhu channel their charm in director Shiva Nirvana's feel-good film that refrains from exploring its conflict point beyond the surface level". The Hindu. ISSN 0971-751X. Archived from the original on 2 September 2023. Retrieved 2 September 2023.
  32. ^ "Kushi box office collection day 4: Samantha Ruth Prabhu, Vijay Deverakonda film falls to ₹4 crore on 1st Monday". Hindustan Times. 5 September 2023. Archived from the original on 21 September 2023. Retrieved 21 September 2023.
  33. ^ "'Kushi' box office collection Day 2: Vijay Deverakonda and Samantha Ruth Prabhu starrer conquers the US box office, garnering $1 million in style". The Times of India. 3 September 2023. Archived from the original on 2 October 2023. Retrieved 2 October 2023.
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