Draft:The Collective (Aditya Birla Fashion and Retail)
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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2008 |
| Headquarters | Bengaluru, Karnataka |
Area served | India |
Number of employees | 500+ |
| Website | www |
The Collective is a multibrand retail store of Aditya Birla Fashion and Retail division for international labels. The company provides multi brand retail concept with global fashion brands for men and women, in luxury segment.[1][2][3][4]
History
[edit]The Collective was found in the year 2008, as a part of Aditya Birla Fashion and Retail division in the fashion and luxury segment.[5]
The retailer is a part of ABFRL’s international brands’ portfolio and in the past decade it has become a multi-brand retailer of international brands.[6][7][8] The brand lies under Madura Fashion and Lifestyle, which is a division of Aditya Birla Nuvo Ltd.[5][9]
In the year 2021, the company, in partnership with Myntra formed a dedicated luxury section selling the premium brands.[10][11]
In April 2024, Aditya Birla Fashion and Retail announced the separation of Madura Fashion & Lifestyle as a separate listed entity.[12]
Stores
[edit]Currently, Aditya Birla Fashion and Retail division operates 33 stores in India of which 14 are for The Collective brand.[5][13][14]
The investment on each store of size 7,000 sq. ft. is around ₹10,000- 12,000 per sq. ft., amounting to ₹7-8 crore per store. The breakeven time for each store is around 6-7 years. [5]
In past few years, the company has opened new stores in tier 2 cities like Ludhiana, Pune and Lucknow.[5][15][16][17] [5][18]
Brands
[edit]The Collective, a multi-brand luxury lifestyle retailer sells premium clothing, accessories, bags and shoes. The company is into luxury brands like Polo Ralph Lauren, Ted Baker, Hackett London, Hugo, and Fred Perry.[10] [19] For these brands, the company has mono-brand stores as well. [20]
Louis Phillippe, Van Heusen, Allen Solly and Peter England contribute to more than 70 percent of the company’s total revenue. [12]
References
[edit]- ^ "The Collective to open 20 stores in FY24". Livemint. Retrieved August 5, 2024.
- ^ "Aditya Birla Fashion and Retail Sees Declining Profits Amid Sales Growth". The Business of Fashion. February 8, 2023.
- ^ "Non-metro India takes to luxury shopping; makes up to 50% sales of luxury e-tailers". www.fortuneindia.com. November 4, 2022.
- ^ "The Collective: Weaving a personal and enduring legacy". adityabirla.
- ^ a b c d e f "The Collective to open 20 stores in FY24". Fortune India. Retrieved June 2, 2023.
- ^ https://www.livemint.com/companies/news/aditya-birla-fashion-to-open-france-s-galeries-lafayette-stores-in-delhi-mumbai-11668676466707.html
- ^ "Looking at FY23 with cautious optimism, demand to recover as mobility picks up, says ABFRL Chairman Kumar Mangalam Birla - ET Retail". ETRetail.com.
- ^ Gautam, Nehal (April 11, 2023). "ABFRL's fashion brand Style Up opens 3 outlets across India".
- ^ "ABFRL enters into partnership to bring Galeries Lafayette to India". VCCircle.
- ^ a b "Myntra launches luxury store, partners with The Collective". Live Mint. Retrieved June 2, 2023.
- ^ Bhavani, Divya Kala (October 20, 2017). "The Collective, Hyderabad: DSquared2 in the Deccan" – via www.thehindu.com.
- ^ a b "Aditya Birla Fashion to list flagship lifestyle brands as separate entity". Business of fashion. Retrieved August 5, 2024.
- ^ https://www.adityabirla.com/media/stories/21-ways-in-which-abfrl-is-styling-the-aspirational-Indian
- ^ Assomull, Sujata (June 6, 2023). "Expanding in India? Look beyond Delhi and Mumbai". Vogue Business.
- ^ Sarkar, Brinda (August 10, 2022). "Luxury retail companies on a hiring spree to help drive expansion: Report" – via The Economic Times - The Times of India.
- ^ https://www.business-standard.com/article/companies/aditya-birla-s-the-collective-to-expand-presence-in-india-112041700048_1.html
- ^ "Storyboard18 | Why the pandemic failed to deter sales of luxury brands in India". www.forbesindia.com.
- ^ "Copy_of_Luxury retailer The Collective on.BL". BusinessLine. October 13, 2017.
- ^ https://mintgenie.livemint.com/news/markets/abfrl-acquiring-big-and-influential-brands-is-it-enough-for-your-long-term-investing-151665028050906
- ^ Chaturvedi, Anumeha (June 26, 2017). "Electronics next on Aditya Birla's Fashion & Retail store 'The Collective' cart" – via The Economic Times - The Times of India.