Tecovas (company)

Tecovas
Industry	Retail (Western wear)
Founded	2015 (Austin, Texas)
Headquarters	Austin, Texas
Number of locations	35
Key people	Paul Hedrick (Founder)
Products	Western wear
Number of employees	400
Website	tecovas.com

Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas.^[2] Along with cowboy boots, Tecovas also sells leather accessories and denim products.^[3]

History

According to popular sources, Hedrick, a Texas native,^[4] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots.^[5] He started designing and manufacturing boots in Leon, Mexico,^[6] before launching the online retailer in 2015.^[7]^[8] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist.^[9]

In addition to its online sales, the company began opening brick and mortar stores in 2019,^[10] with locations across several states.^[11]^[12]^[13] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising,^[14] with New York and Chicago emerging as two of the company's largest markets.^[15]

Sponsorship

Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022.^[16] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists.^[17]

References

^ "Store Location". Tecovas. Retrieved 4 August 2024.
^ Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
^ Kavilanz, Parija (13 February 2019). "Cowboy boots are pricey and tricky to buy. This startup wants to change that". CNN.
^ Halkias, Maria (3 October 2019). "Retail Therapy: Western brand Tecovas stomps into a crowded boot market". The Dallas Morning News.
^ Turner, Dennis (25 November 2021). "Amid great anticipation, Tecova's finally lands in Waco, thanks to one man". KXXV.
^ Segran, Elizabeth (20 December 2018). "The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail". Fast Company.
^ Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
^ DeCiccio, Emily (20 November 2019). "Tecovas: A cowboy boot for everywhere and everyone". Fox Business.
^ Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
^ Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
^ Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
^ Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.
^ Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.
^ "Out friends and heroes, the Austin Gamblers". Tecovas. Retrieved June 27, 2024.
^ "How Tecovas approaches events, from music festivals to professional bull riding". Modern Retial. Retrieved June 27, 2024.

External links

Official website

[1] "Store Location". Tecovas. Retrieved 4 August 2024.

[2] Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.

[3] Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.

[4] Kavilanz, Parija (13 February 2019). "Cowboy boots are pricey and tricky to buy. This startup wants to change that". CNN.

[5] Halkias, Maria (3 October 2019). "Retail Therapy: Western brand Tecovas stomps into a crowded boot market". The Dallas Morning News.

[6] Turner, Dennis (25 November 2021). "Amid great anticipation, Tecova's finally lands in Waco, thanks to one man". KXXV.

[7] Segran, Elizabeth (20 December 2018). "The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail". Fast Company.

[8] Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.

[9] DeCiccio, Emily (20 November 2019). "Tecovas: A cowboy boot for everywhere and everyone". Fox Business.

[10] Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.

[11] Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.

[12] Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.

[13] Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.

[14] Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.

[15] Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.

[16] "Out friends and heroes, the Austin Gamblers". Tecovas. Retrieved June 27, 2024.

[17] "How Tecovas approaches events, from music festivals to professional bull riding". Modern Retial. Retrieved June 27, 2024.

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