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Tappytoon

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Tappytoon
Type of site
Webtoon platform
Available inEnglish, German, French
OwnerContents First Inc
Created byErnest Woo and Sun Bang
URLhttps://www.tappytoon.com/en/comics/home
CommercialYes
RegistrationOptional
Launched
  • 2016 (English)
  • 2020 (German, French)
Current statusActive

Tappytoon is a South Korean digital webtoon platform that was developed and is operated by Contents First Inc., a venture-backed media and entertainment company founded in 2013.

In 2018, it was ranked the number one Android Comics App in both North America and Europe, and in the Top Five iPhone apps in the Book category.[1] Tappytoon surpassed seven million registered users across 241 countries in November 2022.[1]

Content

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Tappytoon offers English, French, and German titles licensed from South Korean and other Asian publishers, such as Kakao Entertainment, Mr. Blue, Jaedam, Haksan Publishing, and Comico.[2] The platform also hosts comics that tie into other media like K-dramas, K-pop, and games.[2] Tappytoon may also consider titles depending on reader needs and requests.[3]

Its Tappytoon Studio imprint, which allows creators to publish original works, began July 2021. A month later, Tappytoon launched its webnovel service. According to Tappytoon co-founder Sun Bang, "having both the novel and webtoon versions creates a synergy so that readers from one version can easily try out the other format, and they end up enjoying both."[4]

As of December 2022, 78.6% of Tappytoon's readers were from the United States,[1][5] and the most popular genres of content with Americans were romance (at 57%), boys' love (at 17%), action (at 12%), and "other" (at 14%).[4][5]

In interviews with co-founders Ernest Woo and Sun Bang, Tappytoon felt that female readers were overlooked by American superheroes and comics, and so made a conscious effort to attract that demographic to their platform via quality, female-centered stories whose main leads "are out to take charge of their life and love, protect someone, and right some wrong, whether personal or a more significant issue....Empowerment, inspiration, catharsis, and even humor, it's all there, and it resonates with our female readers."[3][6][7]

Adaptations into other media

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Paperback editions

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TV shows

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What's Wrong with Secretary Kim? and Cherry Blossoms After Winter were adapted into live-action dramas in 2018[11] and 2022 respectively.

References

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  1. ^ a b c d "Tappytoon Surpasses 7 Million Members as US and Global Audiences Embrace Korean Webtoons and Web Novels". www.businesswire.com. December 5, 2022.
  2. ^ a b "Tappytoon". SOSV.
  3. ^ a b Lazic, Tamara (December 23, 2022). "Interview: Tappytoon Founders on the State of Webtoon Industry, Piracy, Fans and More".
  4. ^ a b Leung, Hilary (December 27, 2022). "Tappytoon Reveals Why Villainess Stories Are Popular in Webtoons". CBR.
  5. ^ a b MacDonald, Heidi (December 6, 2022). "Syndicated Comics".
  6. ^ Reeves, Ciera (January 13, 2023). "[Exclusive Interview] Co-Founder of Tappytoon Ernest Woo on Webtoon Connection to K-pop, KDramas, and Beyond". KpopWise.
  7. ^ Leung, Hilary (December 27, 2022). "Tappytoon is Reaching Out to Female Readers Neglected by Marvel and DC". CBR.
  8. ^ a b Suzuki, Miki (November 20, 2022). "Maximum Ride Artist's Manga Bloody Sweet Announces English Print Release". CBR.
  9. ^ a b c Mateo, Alex (October 8, 2021). "Yen Press Licenses MonsTABOO, Lost Lad London, Re:Zero: The Frozen Bond, Bungo Stray Dogs: Dead Apple Manga, More". Anime News Network. Retrieved March 25, 2023.
  10. ^ Mateo, Alex (April 23, 2021). "Yen Press Licenses 5 Manga, 4 Light Novels for October". Anime News Network. Retrieved March 25, 2023.
  11. ^ "What's Wrong with Secretary Kim?". MyAnimeList.net.