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Photo of Rose Hulse in her home in the West Country

Rose Hulse (née Adkins) is a Californian born British entrepreneur who was voted as one of the fifty most influential people working in the UK's OTT industry as the founder and CEO of TV streaming company, ScreenHits TV.[1]

Early life

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Hulse grew up in Santa Monica, California. She is the daughter of Leon and Maxine Adkins and she has three siblings.[2] She was a young classical musician and competitive figure skater. She attended University of Southern California and California State University, Northridge, where she received a B.S. in business administration.

Career

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Hulse began her career in politics, working for Los Angeles Mayor Richard Riordan in international trade.[3] She then made a career shift to publishing and media, working for companies including Weider Publications, The Hollywood Reporter, NBC Universal,[4] and Sundance Institute before launching her own company in 2012 and ventured into media tech and powered video distribution platforms for Turner Broadcasting (Warner Media)[5] and provided services for IMG, Disney Latin America, Sony Pictures Television, and BBC Worldwide.

ScreenHits Limited, which spawned her current passion project ScreenHits TV, was described by Glamour Magazine as "a genius app that allows subscribers to integrate all their streaming platforms from Netflix to Britbox in one app."[6] ScreenHits TV was named by Forbes as one of their "Black-Owned Businesses You Need to Know".[7] ScreenHits TV is listed as one of the top 100 Media Tech Innovators in the UK by Business Cloud Magazine.[8]

In 2023, Hulse's British company, ScreenHits, signed a deal with German car manufacturer, Porsche, to integrate ScreenHits TV, as the main Smart TV launcher into their vehicles, starting with the Cayenne in over 56 markets worldwide. The new service allows passengers to stream film and TV on built-in screens. The service provides customers with access to their subscriptions with the likes of Disney+ and Amazon Prime, as well as live TV via ScreenHits TV.[9]

In 2017, Hulse became an ambassador for jewellery brand Tiffany & Co..[10]

Hulse's career has been featured in Tatler, Hello Magazine,[11] Grazia,[12] The Hollywood Reporter,[13] BBC Radio 4 Woman's Hour,[14] and Glamour.[6] She is a member of the International Academy of Arts and Sciences,[2] and the British Screen Forum.[15] She is also on the committee of the Television and Radio Industries Club (TRIC Awards).[5] ScreenHits TV has raised funding from notable investors from the media and tech space[16] and has recently been listed at the top of Variety's[17] Silicon Valleywood Impact Report. Hulse was listed in 2021 as one of the top 50 professionals in Over-The-Top businesses for her work on Screenhits TV.[18]

Hulse is also a board of trustees member for the Museum of the Home, appointed in 2023,[19] and also sits on the Young Ambassadors Steering Committee for the National Gallery.[20]

Activism and politics

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Hulse has spoken about racism, inequality and the challenges women of colour face in the tech world when raising finance in opinion pieces and interviews.[12][6]

On 30 November 2023, Hulse was selected to stand as the Conservative Party prospective parliamentary candidate for Bristol North East,[21] a new seat created by recent boundary changes that brings part of Chris Skidmore's seat of Kingswood into Bristol North East and parts of Filton and Bradley Stoke, which currently sit within Conservative MP's Jack Lopresti's seat.

She has spoken in support of affordable housing, in 2024 criticising the One Lockleaze development in Bristol, as unaffordable for local residents whose average household income is £27,600. In an interview with The Telegraph she argued that Bristol's house prices have risen by nearly ninety percent since 2014, the third highest such increase in the UK.[22]

Personal life

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In 2017 she married George Richard Hulse, grandson of Sir Westrow Hamilton Hulse, 9th Baronet.[23] The wedding took place at St George's, Hanover Square,[23] followed by a reception at Spencer House, Westminster.[23][24] Hulse is involved with a number of charities and organisations and is currently a member of the British Screen Forum's select membership group.[25] Hulse lives in London and the West Country[26] with her husband and they have two daughters.[6][27]

References

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  1. ^ Kanji, Kauser (2023-06-27). "50 VOD Professionals 2023 - Page 3 of 5". VOD Professional. Retrieved 2024-05-15.
  2. ^ a b "A Closer look at Rose Hulse's upbringing, husband and her career". TheNetline. 2021-03-16. Retrieved 2021-03-20.
  3. ^ gbrindle (2023-12-19). "TV entrepreneur Rose is Conservatives' choice". Downend Voice. Retrieved 2024-01-25.
  4. ^ Lodderhose, Diana (2021-08-04). "International Disruptors: ScreenHits TV's Rose Adkins Hulse Talks Simplifying The Streaming Landscape & Breaking Down Doors In Tech World". Deadline. Retrieved 2024-01-25.
  5. ^ a b "VCs Love My Idea". Business Cloud. 26 November 2020.
  6. ^ a b c d Chappet, Marie-Claire (10 August 2020). "Inspiring African-American CEO, Rose Adkins Hulse, talks BLM, unconscious bias & how to help women of colour succeed in business". Glamour UK. Retrieved 2021-03-20.
  7. ^ "Forbes Black Owned Business You Need To Know". Forbes.
  8. ^ "Revealing UK's 100 MediaTech Innovators for 2021". BusinessCloud. 2021-03-08. Retrieved 2021-03-19.
  9. ^ Jolly, Jasper (2023-03-31). "Porsche gears up for an in-car video streaming boom with UK firm's help". The Guardian. ISSN 0261-3077. Retrieved 2024-01-25.
  10. ^ "Meet the First Ladies of the United Kingdom". Tatler. 18 October 2017. Retrieved 2021-03-20.
  11. ^ Dowdeswell, Interview: Jane. "Read Inviting Us To Her Georgian Country Home Rose Hulse On Bringing Escapism To Our TV Screens And How She Inspires Her Daughters To Aim High Online". Scribd. Retrieved 2021-03-20.
  12. ^ a b "This is What It's Like Trying to Get Investment as a Woman of Colour". Grazia. 8 July 2020.
  13. ^ "Super Aggregator ScreenHits TV Closes $2 Million in Funding". The Hollywood Reporter. 2020-10-02. Retrieved 2021-03-20.
  14. ^ "BBC's Woman's Hour - Rose Adkins Hulse".
  15. ^ "Rose Adkins Hulse, Founder & CEO, ScreenHits TV". British Screen Forum. 20 January 2021.
  16. ^ "Super Aggregator ScreenHits TV Closes $2 Million in Funding". The Hollywood Reporter. 2 October 2020.
  17. ^ Marich, Peter Caranicas,Todd Longwell,Robert; Caranicas, Peter; Longwell, Todd; Marich, Robert (2021-05-19). "Variety's Inaugural Silicon Valleywood Impact Report". Variety. Retrieved 2021-05-20.{{cite web}}: CS1 maint: multiple names: authors list (link)
  18. ^ "50 VOD Professionals 2021". 14 May 2021. Retrieved 27 January 2024.
  19. ^ "Who we are | Board of Trustees | Senior management | How we are funded | Museum of the Home".
  20. ^ National Gallery (2021). "The National Gallery Review of the Year April 2020 – March 2021" (PDF). nationalgallery.org.uk. Retrieved 26 January 2024.
  21. ^ "BSG Conservatives". X (formerly Twitter). Retrieved 2023-12-12.
  22. ^ Hall, Zoe Dare (2024-05-03). "The city that's now as unaffordable as London". The Telegraph. ISSN 0307-1235. Retrieved 2024-05-15.
  23. ^ a b c Bystander (28 July 2017). "Rose Adkins and George Hulse's wedding". Tatler. Retrieved 2021-03-19.
  24. ^ "All the Design Details You Need to Know About Spencer House". Architectural Digest. 2021-01-26. Retrieved 2021-07-21.
  25. ^ "Rose Adkins Hulse, Founder & CEO, ScreenHits TV". British Screen Forum. 2021-01-20. Retrieved 2021-07-21.
  26. ^ "Tech entrepreneur Rose Hulse brings sophisticated comfort to her Georgian home". House & Garden. 2021-11-05. Retrieved 2024-05-15.
  27. ^ Dowdeswell, Interview: Jane. "Read Inviting Us To Her Georgian Country Home Rose Hulse On Bringing Escapism To Our TV Screens And How She Inspires Her Daughters To Aim High Online". Scribd. Retrieved 2021-07-21.
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