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Rick Péwé, California desert, 1999.
Rick Péwé, California desert, 1999.

Rick Péwé (born Richard Hill Péwé; July 22, 1956, Fairbanks, Alaska) is an American writer, editor, photographer, and broadcast host.[1] He was inducted into the Off-road Motorsports Hall of Fame (ORMHOF) in 2010.[2][3] Other notable ORMHOF inductees include Steve McQueen, James Garner, Parnelli Jones, Mickey Thompson, Rod Hall, Ivan Stewart, Bob "Bigfoot" Chandler, Malcolm Smith and Walker Evans.

In 1971, Péwé purchased his first Jeep, a 1945 Ford GPW at age 15. He eventually re-powered this military Jeep with a 455 cubic-inch Buick V-8 engine.[4] In 1984, Péwé acquired Tempe, Arizona-based Republic Off-Road[5] after completing his B.S. in Geography from Arizona State University. Republic Off-Road employees and associates—most notably Shanon Campbell[6]—became top competitors at early rock-crawling/tough-truck challenges.[7][8] Péwé finished second in his first competition, the 1993 Four Wheeler Top Truck Challenge.[9] He also served as a technical consultant for Four Wheeler and other off-road enthusiast magazines.

As a driver/navigator, Péwé competed in SCORE desert races in the 1980s in the Flamingo Racing CJ-7.[10] He was on Rod Hall's Hummer team for the Baja 1000 from 2006-2008.[11]

Rick Péwé's Tiki Jeep
Rick Péwé's Tiki Jeep

In 1995, Péwé accepted a position as Technical Editor of Petersen's 4-Wheel & Off-Road Magazine, where he later served as Editor-In-Chief.[12] He became Editor of the all-Jeep magazine Jp in 1998.[13]

There, Péwé launched an annual “Dirt Every Day”[14] trip where he and magazine editor David Freiburger[15] located an abandoned Jeep somewhere in the country and attempted to drive it back to California on as many unpaved roads as possible. This series spawned the popular Motor Trend Channel[16] shows “Roadkill,”[17] co-hosted by Freiburger, and “Dirt Every Day,”[18] co-hosted by former 4-Wheel & Off-Road staffer Fred Williams,[19] whom Péwé initially hired to be a technical writer. Rick Péwé makes occasional guest appearances on both of these shows.[20] He is also known to drive his own Jeeps across North America.[21][22]

Péwé served as Editor-In-Chief of Petersen's 4-Wheel & Off-Road from 2000-2014 and Editorial Director of The Enthusiast Network's (née Petersen Publishing Company's)/Motor Trend Group's Four Wheeler Network[23] before returning to his former position at Jp.

After Motor Trend Group discontinued the majority of its magazines,[24] Péwé co-founded the Jeep-enthusiast digital outlet Gone-Gpn, where he’s Editor-In-Chief.[25] He also wrote a book on rebuilding and modifying classic Jeep engines[26] and serves as an ambassador for several off-road brands.[27] Péwé is also a frequent guest on Jeep- and outdoors-related shows[28][29][30] and automotive sites.[31]

The Jeep Wrangler JL features a flip-flop "Easter egg" on the windshield cowling in honor of Rick's penchant for wearing that type of footwear.[32][33][34]

References

[edit]
  1. ^ "Personalities: Rick Péwé". Outdoor Channel. 1999. Retrieved September 29, 2016.
  2. ^ "2010 Inductee: Rick Pewe". ORMHOF.org. Off-Road Motorsports Hall of Fame. 2010. Retrieved 2016-09-29.
  3. ^ Belmond, Sylvie (2010-11-18). "Local man blazed a path for off-road enthusiasts". Thousand Oaks Acorn -. Retrieved 2024-08-17.
  4. ^ "Willys Jeep Forum". Pirate4x4.com.
  5. ^ "Rick Pewe in Tempe, AZ - Bizapedia Profile". www.bizapedia.com. Retrieved 2024-08-17.
  6. ^ "ORMHOF - Legends Live at the Hall of Fame - Shannon Campbell". www.ormhof.org. Retrieved 2024-08-17.
  7. ^ "Goodyear Extreme Rock Crawling Championships & ARCA". www.4x4wire.com. 4x4 Wire. 1999. Retrieved 2016-09-29.
  8. ^ "Famous Jeeps & Events Part 3". Four Wheeler Network. 4-Wheel & Off-Road Magazine. 2012-03-01. Retrieved 2016-09-29.
  9. ^ Brubaker, Ken (2012-02-01). "19 Years Of Top Truck Challenge Winners". Four Wheeler Network.
  10. ^ "Racing With Rod". Four Wheeler Network. 4-Wheel & Off-Road Magazine. June 1, 2007. Retrieved September 28, 2016.
  11. ^ Péwé, Rick (January 1, 2010). "Score Baja 1000 - Let's Go Racing!". Four Wheeler Network. 4-Wheel & Off-Road Magazine. Retrieved September 28, 2016.
  12. ^ "Editor-In-Chief Rick Péwé's Custom CJ-17". Four Wheeler Network. 4-Wheel & Off-Road Magazine. September 29, 2016.
  13. ^ "Jp Staff: Rick Péwé". Four Wheeler Network. Jp Magazine. 2016. Retrieved 2016-09-29.
  14. ^ Péwé, Rick (2010-01-19). "4xForward: Wheel While You Can (Dirt Every Day)". Four Wheeler Network.
  15. ^ "David Freiburger Reflects on 30 Years with HOT ROD". Motor Trend. Hot Rod Magazine. October 29, 2021.
  16. ^ "Motor Trend Channel". You Tube.
  17. ^ "Inside a Freiburger/Péwé Dirt Every Day!". Motor Trend On Demand.
  18. ^ Motor Trend Channel. "Dirt Every Day". You Tube.
  19. ^ "Fred Williams | Writer". IMDb. Retrieved 2024-08-17.
  20. ^ "Rick Pewe, Writer". IMDb. Retrieved 2024-08-17.
  21. ^ "Rick Péwé Cross Country GPW Update". Rugged Ridge. 2012-08-31.
  22. ^ "Instagram". www.instagram.com. Retrieved 2024-08-17.
  23. ^ Four Wheeler (2016-10-10). FACEBOOK LIVE: Rick Pewe revives a flat fender Jeep in Colorado. Retrieved 2024-08-17 – via YouTube.
  24. ^ Gastelu, Gary (2019-12-09). "MotorTrend publisher TEN Publishing discontinuing 19 automotive magazines". Fox News. Retrieved 2024-08-17.
  25. ^ Gone-Gpn. "GONE-GPN All Jeep all the time!". Gone-Gpn. Retrieved 2024-08-17.
  26. ^ ThriftBooks. "List of books by author Rick Pewe". ThriftBooks. Retrieved 2024-08-17.
  27. ^ 4xFredWilliams (2024-07-05). 70 Years of Bestop. Swapping stories with Legendary Jeeper Rick Pewe. Retrieved 2024-08-17 – via YouTube.{{cite AV media}}: CS1 maint: numeric names: authors list (link)
  28. ^ Adventure Architects (2020-09-13). Jeep Wrangler 392 Concept Test Drive with Rick Pewe. Retrieved 2024-08-17 – via YouTube.
  29. ^ "On The Rocks with Rick Pewe". The Jeep Life Podcast. Retrieved 2024-08-17.
  30. ^ "The ModernJeeper Show, Ep. 19 – The Legendary Mr. Rick Pewe, Off Road Guru & Chief Jeep Abuser at JP Magazine". Modern Jeeping News & Education. 2019-05-30. Retrieved 2024-08-17.
  31. ^ Lohnes, Brian (2014-09-21). "1950 Jeep". BangShift.com. Retrieved 2024-08-17.
  32. ^ "MSN". www.msn.com. Retrieved 2024-08-17.
  33. ^ "Jeep Included Flip Flops As Easter Eggs on the '20 Gladiator But Won't Say Why". The Transmission. 2019-10-03. Retrieved 2024-08-17.
  34. ^ "10 Jeep Wrangler and Gladiator Easter Eggs". www.jk-forum.com. Retrieved 2024-08-17.
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