Pepsi Uma
Pepsi Uma | |
---|---|
Born | Uma Maheswari |
Occupation | Video jockey |
Years active | 1992–2013 |
Spouse | Sukesh |
Uma Maheswari,[1] better known as Pepsi Uma, is an Indian video jockey known for her work in Tamil-language television. She was referred to as Tamil Nadu's Cyrus Broacha by India Today.[2] She was noted for her "mellifluous voice and flawless diction".[3]
Career
[edit]Uma worked as a video jockey since she was eleven years old.[4] In 1994, she hosted Ungal Choice, a weekly phone-in show sponsored by Pepsi on Sun TV.[2][5] In 2000, the show was Sun TV's longest show with three-hundred and twenty-five episodes.[2] She subsequently earned the name Pepsi Uma.[5][4][6][7] She simultaneously hosted Star Show in which she and Gangai Amaran discussed an issue every week with people from the Tamil film industry including Trisha and Srikanth.[8][5] In a poll taken in 2000, she was voten the best anchor of Tamil Nadu.[2] She later switched to Kalaignar TV and left in March 2008.[9]
In 2013, Uma hosted an hour show on Jaya TV titled Album.[8] During her work as a video jockey, she received several film offers from Rajinikanth (two films),[4] Subhash Ghai for a film with Shah Rukh Khan, K. Balachander and Bharathiraja but did not accept them due to lack of interest.[3][4] She also decided against doing an ad with Sachin Tendulkar due to the costumes.[3] Unlike other video jockeys, Uma preferred wearing saris in all her shows.[9]
Personal life
[edit]Uma is married to Sukesh, a Punjabi man she met while shooting for an advertisement.[8] During her tenure with Jaya TV, she was harassed by a senior producer named Saravanaraj, who was later arrested.[1][10][11] Her fans wanted to build a temple for her in Kumily.[8] A distraught fan sent her a mail containing part of his cut pinky which shocked Uma.[4] As of 2009, she manages her family business Krypton Engineering and a production company.[3]
References
[edit]- ^ a b "Jaya TV producer arrested". The Hindu. 23 June 2013. Archived from the original on 14 March 2024. Retrieved 14 March 2024.
- ^ a b c d Vetticad, Anna M.M. (16 October 2000). "Eyecatchers". India Today. Archived from the original on 24 September 2015. Retrieved 14 March 2024.
- ^ a b c d Kannan, Uma (3 December 2009). "The fizzy Uma". The New Indian Express. Archived from the original on 26 September 2013. Retrieved 14 March 2024.
- ^ a b c d e V, Aarthi (20 December 2023). "Pepsi Uma: பரிசாக வந்த வெட்டப்பட்ட சிறிய விரல்..பெப்சி உமாவை அதிர வைத்த சம்பவம்!" [Pepsi Uma: The cut little finger that came as a gift.. The incident that shocked Pepsi Uma!]. Hindustan Times (in Tamil). Archived from the original on 14 March 2024. Retrieved 14 March 2024.
- ^ a b c Rangarajan, Malathi (12 June 2004). "A trendsetter, but..." The Hindu. Archived from the original on 10 November 2004. Retrieved 14 March 2024.
- ^ "அடடே... மீண்டும் இவரா?" [Huh... Him again?]. Dina Thanthi (in Tamil). 12 May 2023. Archived from the original on 22 July 2023. Retrieved 14 March 2024.
- ^ "என் கண்ணு உங்க மேலதான் போகுது.. ரஜினி குறித்து பெப்சி உமா சொன்ன ஷாக் தகவல்" [My eyes are on you.. Pepsi Uma reveals shocking news about Rajinikanth]. Maalai Malar (in Tamil). 4 January 2024. Archived from the original on 4 January 2024. Retrieved 14 March 2024.
- ^ a b c d Rangarajan, Malathi (30 May 2013). "The fizz is intact". The Hindu. Archived from the original on 14 June 2013. Retrieved 14 March 2024.
- ^ a b "Pepsi Uma quits Kalaignar TV – Why ?". eXtra Mirchi. 26 March 2008. Archived from the original on 1 June 2023. Retrieved 14 March 2024.
- ^ "Pepsi Uma harassed by a TV executive ..." Behindwoods.com. 23 June 2013. Archived from the original on 19 May 2017. Retrieved 14 March 2024.
- ^ "TV channel executive held for harassing VJ". The Times of India. 23 June 2013. Archived from the original on 29 October 2016. Retrieved 14 March 2024.
This article needs additional or more specific categories. (March 2024) |