O Positiv
O Positiv, Inc. is a healthcare company headquartered in Los Angeles. It specializes in dietary supplements aimed at easing the symptoms of premenstrual syndrome (PMS).[1] The company is the owner of the FLO brand.[2][3]
History
[edit]In 2017, siblings Brianna and Bobby Bitton launched O Positiv, Inc. in Los Angeles, California.[4][5] The company started with FLO, a gummy vitamin designed to alleviate the symptoms of PMS.[6][7]
In October 2021, the sugar-free capsule was launched.[8]
In 2022, O Positiv launched new women's health categories, including URO (urinary tract support and vaginal probiotics), MENO (to alleviate the symptoms of menopause),[9] and Retro Glowing Skin Gummy.[10][11]
In June 2023, the company introduced FLO PMS Complete, containing Acetaminophen, Caffeine and Pyrilamine Maleate to provide temporary relief from menstrual pain, cramps, aches, bloating, fatigue and water-related weight gain.[12][13]
Overview and reception
[edit]O Positiv is a healthcare company specializing in female health products, and nutritional supplements in gummy and capsule forms. It is headquartered in Los Angeles, California. Ingredients in FLO PMS Vitamin include Vitamin B6, Magnesium, Chasteberry (Vitex Agnus-Castus), and Dong Quai.[14] The dietary supplement is targeted at alleviating PMS symptoms such as cramps, bloating, hormonal acne, breast tenderness, and mood swings.[15][16]
References
[edit]- ^ Burns, Emily (2023-12-19). "EXCLUSIVE: Women's Wellness Brand O Positiv Enters Target". WWD. Retrieved 2024-03-27.
- ^ "Flo Vitamins unveils O Positiv brand for PMS symptoms, digestion and immunity". nutritioninsight.com. Retrieved 2023-11-01.
- ^ "FLO Vitamins Launches Parent Brand O Positiv to Support a Wider Range of Women's Health Needs". Retrieved 2023-11-01.
- ^ "Brianna Bitton". Los Angeles Times. Retrieved 2023-11-01.
- ^ Tuchman, Robert (2024-01-25). "How O Positiv Is Leading the Charge in Women's Wellness". Entrepreneur. Retrieved 2024-03-27.
- ^ "The maker behind the world's first-ever PMS gummy vitamin". Fortune. Retrieved 2023-11-01.
- ^ Cullor, Ravyn (2022-03-16). ""Taking a proactive approach": O Positiv co-founder on new skin supplement, ingestible beauty". cosmeticsdesign.com. Retrieved 2023-11-01.
- ^ McCormack, Claire (2021-10-11). "Flo Gummy Vitamins Brand for PMS Evolves to Address More Women's Concerns with O Positiv". Beauty Independent. Retrieved 2023-11-01.
- ^ "O Positiv's Meno Gummies looks to help alleviate menopause symptoms". Drug Store News. 24 January 2023. Retrieved 2023-11-01.
- ^ Cullor, Ravyn (2022-03-16). ""Taking a proactive approach": O Positiv co-founder on new skin supplement, ingestible beauty". cosmeticsdesign.com. Retrieved 2024-03-27.
- ^ "Women's Wellness Brand O Positiv Expands Into Beauty with Skincare Gummy Vitamin". HAPPI. Retrieved 2024-03-27.
- ^ "FLO® PMS COMPLETE". dailymed.nlm.nih.gov. Retrieved 2023-11-01.
- ^ "O Positiv Inc FDA Filings". fda.report. Retrieved 2023-11-01.
- ^ "There Are Gummies to Treat Everything These Days. Do They Work?". Bloomberg.com. 2022-03-03. Retrieved 2023-11-01.
- ^ "6 New Products That Will Help Make Your Periods Less Painful - Brit + Co". www.brit.co. Retrieved 2023-11-01.
- ^ "From Disney Imagineer to Femtech Founder: An Interview with FLO Vitamins' Brianna Bitton". femtechinsider.com. September 27, 2021. Retrieved 2023-11-01.