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Mint Mobile

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Mint Mobile, LLC
Company typeSubsidiary
IndustryTelecommunications
FoundedAugust 7, 2016; 8 years ago (2016-08-07)
FounderDavid Glickman[1]
HeadquartersCosta Mesa, California, U.S.
Key people
David Glickman (CEO)
Rizwan Kassim (Managing Partner)
ServicesMobile virtual network operator
RevenueOver $100 million[2]
ParentT-Mobile US
Websitewww.mintmobile.com

Mint Mobile, LLC is a mobile virtual network operator owned by T-Mobile US that offers prepaid mobile phone plans.

History

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The company was founded in 2015 as Mint SIM, a subsidiary of Ultra Mobile, by David Glickman and Rizwan Kassim.[3]

In November 2019, the corporate spin-off of Mint Mobile from Ultra Mobile was completed[4] and Ryan Reynolds acquired 25% ownership in the company.[5][6] Reynolds and founder Glickman had both served on the board of directors for The Michael J. Fox Foundation, and Glickman was impressed with Reynolds' marketing for Deadpool.[2]

In September 2020, the company launched an advertisement featuring the great-great-great-great granddaughter of Paul Revere.[7]

Since 2020, Mint Mobile has occasionally launched merch through Mint Underground, a merch store open for one day only whenever the site opens.[8] These include collaborations with Papershoot Cameras,[9] Champion,[10] and other brands. When the store is not active, it is inaccessible without a password.[11]

In January 2022, the company launched the "Winnie-the-Screwed" advertising campaign, the first major parody of Winnie-the-Pooh after it entered the public domain.[12][13]

In May 2024, T-Mobile US acquired Mint Mobile for $1.3 billion in cash and stock.[5][14][15] Reynolds received $300 million for his interest and remains in a creative role with the company.[5]

Awards and recognition

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  • In 2021, Mint Mobile was named "the fastest growing company in America", and listed among the best places to work by American City Business Journals.[4][16]
  • Mint Mobile ranks as the "Best for Cheap Long-Term Plans" among mobile phone plans in the United States by U.S. News & World Report.[17]
  • Mint Mobile ranks "best for overall value" by TechRadar among mobile phone plans in the United States[18]

See also

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References

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  1. ^ White, Ronald D (February 5, 2017). "Ultra Mobile CEO David Glickman finds his calling". Los Angeles Times.
  2. ^ a b "David Glickman". Inc. September 1, 2021 – via PressReader.
  3. ^ "Ultra Mobile Tops Inc. 5000". American City Business Journals. August 13, 2015.
  4. ^ a b HOFFMAN, SUSAN (October 21, 2021). "Employee-centric Mint Mobile in Costa Mesa given accolades for workplace culture". Los Angeles Times.
  5. ^ a b c Novak, Matt (May 1, 2024). "T-Mobile just bought Mint Mobile for $1.3 billion — and Ryan Reynolds could clear a cool $300 million". Quartz. Gizmodo.
  6. ^ Gonzalez, Oscar (November 25, 2019). "Ryan Reynolds now owns Mint Mobile". CNET.
  7. ^ Lundstrom, Kathryn (September 9, 2020). "After Delighting Us With Rick Moranis, Ryan Reynolds Drops 2 More Mint Mobile Ads". AdWeek.
  8. ^ "Mint Mobile Underground Facebook post 2020". Facebook. Retrieved November 15, 2024.
  9. ^ "Instagram". www.instagram.com. Retrieved 2024-11-15.
  10. ^ "Mint Mobile Instagram (5th picture)". www.instagram.com. Retrieved 2024-11-15.
  11. ^ "Mint Underground". Mint Underground. Retrieved 2024-11-15.
  12. ^ Cavna, Michael (2022-01-12). "'Winnie-the-Pooh' just entered the public domain. Here's what that means for fans". The Washington Post. ISSN 0190-8286.
  13. ^ Weisholtz, Drew (2022-01-03). "Ryan Reynolds' 'Winnie-the-Screwed' ad nails struggles of expensive phone bills". Today.
  14. ^ Roth, Emma (May 1, 2024). "T-Mobile owns Mint Mobile". The Verge.
  15. ^ "Mint and Ultra: Welcome to the T-Mobile Family!" (Press release). T-Mobile US. May 1, 2024.
  16. ^ "Ryan Reynolds - Building a Growing Business Empire and Becoming a Marketing Genius". Champions UK Plc.
  17. ^ Brooks, Onjeinika (July 20, 2022). "Best Cell Phone Plans of 2022". U.S. News & World Report.
  18. ^ "The best prepaid phone plans". TechRadar.
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