Draft:Mentionlytics

Submission declined on 29 November 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 12 days ago. Last edited by DoubleGrazing 12 days ago. Reviewer: Inform author.

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Mentionlytics is a software-as-a-service (SaaS) company that provides an online brand monitoring platform. The platform collects and analyzes mentions from various sources, including social media channels such as Instagram, X (formerly Twitter), YouTube, and web sources like review sites, blogs, forums, and more..^[1]

The company operates from London, United Kingdom^[2], and Crete, Greece, serving a global customer base.^[3]

History

Mentionlytics was co-founded in 2016 by Manos Perakakis^[4], John Kopanakis, and George Mastorakis^[5]. The idea for the platform originated in 2015 when Perakakis attempted to track the online reach of a press release. Initially, Mentionlytics focused on web monitoring but expanded to include social media due to the increasing importance of social platforms in marketing and public relations.

Product Launch and Features

The platform officially launched in 2016^[6], offering features such as social media and web monitoring, sentiment analysis, Share of Voice, and keyword tracking. In its early stages, Mentionlytics participated in the Microsoft for Startups program.^[7]

The platform has since evolved, incorporating advanced features like the Social Intelligence Advisor (SIA)^[8] in 2018^[9], Mention Translate in 2022, and Emotion Analysis in 2024.^[10]

Expansion

Since its launch, Mentionlytics has expanded its market presence, including a significant expansion into Southeast Asia in January 2024.^[11]

Products and Services

Mentionlytics provides a range of features for online brand monitoring, including:

Mention tracking across web and social platforms
Sentiment analysis
Emotion analysis
Share of Voice
Keyword analysis
Audience demographics
Custom dashboards and reports

The platform also integrates with tools such as Hootsuite ^[12], Slack ^[13], Looker Studio ^[14], and Microsoft Power BI ^[15]

Awards and Recognition

Mentionlytics has received several awards, including:

Platinum AVA Digital Award from the American Association of Marketing and Communication Professionals in 2017^[16]
First Award at the Papastratos Start-Up/Scale-Up Greece Awards in 2017^[17]
Gold Award in the Greek WebX Awards (Startups category) in 2017^[18]
Bronze Award in the Best Innovative Service category at the 2017 'Digital Media Awards'^[19]

The platform has also been well-reviewed, receiving a 4.9/5 rating on G2 in October 2024 ^[20] and earning High Performer and Best Support badges in 2023.

References

[1] ttps://blog.hubspot.com/marketing/market-research-tools-resources

[2] ttps://find-and-update.company-information.service.gov.uk/company/09859487

[3] ttps://bizrupt.gr/startups-tis-kritis/

[4] ttps://startupper.gr/interviews/65994/mentionlytics-i-elliniki-startup-pou-katakta-ton-kosmo-me-symmacho-ti-microsoft/

[5] ttps://www.epixeiro.gr/article/48974

[6] ttps://emeastartups.com/mentionlyticsa-startup-with-cretan-dna-among-the-most-well-known-platforms-of-social-analytics/5083

[7] ttps://startupper.gr/interviews/65994/mentionlytics-i-elliniki-startup-pou-katakta-ton-kosmo-me-symmacho-ti-microsoft/

[8] ttps://www.mentionlytics.com/social-intelligence-tools/

[9] ttps://www.capital.gr/epixeiriseis/3777260/mentionlytics-anabathmizei-tin-platforma-tis-kai-dieurunei-ti-diethni-tis-parousia/

[10] ttps://www.mentionlytics.com/blog/ai-feature-emotion-analysis/

[11] ttps://www.advertising.gr/digital-mobile/mentionlytics-epekteinetai-stin-agora-tis-notioanatolikis-asias/

[12] ttps://apps.hootsuite.com/apps/mentionlytics

[13] ttps://www.mentionlytics.com/slack-social-media-monitoring/

[14] ttps://www.mentionlytics.com/mentionlytics-for-data-studio/

[15] ttps://www.mentionlytics.com/blog/social-media-data-power-bi/

[16] ttps://startupper.gr/startups/28019/mentionlytics-greek-startup-monitoring-web-social-media/

[17] ttps://startupawards.gr/

[18] ttps://startupper.gr/startups/28659/%ce%bd%ce%ad%ce%b5%cf%82-%ce%b4%ce%b9%ce%b1%ce%ba%cf%81%ce%af%cf%83%ce%b5%ce%b9%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b7%ce%bd-mentionlytics/

[19] ttps://www.epixeiro.gr/article/53002

[20] ttps://www.g2.com/products/mentionlytics/reviews

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