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Genius Sports
Company typePublic
NYSE: GENI
IndustrySports data
PredecessorBetgenius
Second Spectrum
SportingPulse International Genius Sports Group
Founded2016; 8 years ago (2016)
Headquarters
London
,
U.K.
Key people
Mark Locke (CEO)

Jack Davison (CCO)

Steven Burton (COO)
Number of employees
1,500
Websitegeniussports.com

Genius Sports is a sports data and technology company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies.

In April 2021, Genius Sports completed a business combination agreement with a special purpose acquisition company dMY Technology Group, Inc. II to list on the New York Stock Exchange.[1][2][3]

History

[edit]

Genius Sports was formed in 2016 following a merger between Betgenius, a technology and data supplier to the betting industry, and SportingPulse International, a sports data and software business.[4]

In 2017, Genius Sports acquired Data Project, a volleyball technology provider.[5][6] In September, the PGA Tour launched a new Integrity Program to "maintain integrity and prevent mitigate betting-related corruption in PGA Tour competitions."[7] Genius Sports was selected to support the PGA Tour through bet monitoring and educational services.[8][9]

In May 2018, the National Collegiate Athletics Association (NCAA) announced a landmark new statistics initiative for its 1,100 Members alongside Genius Sports. The deal aimed to modernise how NCAA Schools and Conferences harness game statistics to engage fans, drive performance levels and manage their operations.[10][11] In July 2018, Genius Sports Group was acquired by Apax Partners.[12][13] In November, Football DataCo, the rights holder of all the professional football leagues in England and Scotland, announced its new integrity strategy alongside Genius Sports and Perform Group.[14] This agreement marked the first time two technology companies had combined to help protect a sport against match-fixing.[15][16]

In May 2019, Genius Sports struck a deal with the NASCAR stock-car racing association to become the exclusive provider of NASCAR data to licensed sportsbooks around the world.[17] Also in May, Genius Sports announced a deal with Football DataCo to be the official supplier of live data to the global sports betting industry for the Premier League, English Football League and Scottish Professional Football League, replacing the leagues’ previous supplier, Perform Group, which instead agreed to be acquired by investment firm Vista Equity Partners.[18] The multi-year deal will commence with the start of the leagues’ 2019/20 seasons.[19] In July, FIBA, the world governing body of basketball, announced a long-term extension of its 15-year partnership with Genius Sports, providing statistics collection, distribution and competition management to its member leagues and federations.[20] In July and August, Genius Sports partnered with the German Football Association and Superliga Argentina to help protect their competitions from match-fixing and betting-related corruption.[21][22] In October, Genius Sports announced the acquisition of Oppia Performance, an automated video production and streaming company.

In April 2021, Genius Sports partnered with the National Football League to act as their exclusive distributor of live NFL data and statistics to bookmakers and media companies.[23] This multi-year partnership saw Genius Sports replace the NFL's previous partner Sportradar and also includes the rights to distribute NFL streams and represent its sports betting advertising inventory.[24]

In May 2021, Genius Sports acquired Second Spectrum,[25][26] a company specialising in providing data tracking and visualisation solutions to sports leagues, teams and broadcasters.

On September 7, 2021, Genius sports announced a partnership with WynnBET to provide official data feeds, player acquisition and fan engagement solutions after the approval of WynnBET to become an Official Sportsbook operator of the NGL for the 2021 season.[27]

In December 2021, the Canadian Football League announced that it is partnering with Genius Sports via new arm called CFL Ventures that will share commercial revenue.[28]

In July 2023, Genius Sports announced an extension of its partnership with the National Football League to continue distributing the league's play-by-play data and media and sports betting operators through the 2027 season.[29] In September 2023, Genius Sports launched BetVision, a new sportsbook streaming solution on the NFL, used by sportsbooks including Caesars, Fanatics, BetRivers and FanDuel.[30][31]

Products and services

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Genius Sports provides software to sports leagues and federations. This technology enables sports to capture, manage and distribute their data and statistics and is used by sports leagues globally.[32][33] Sports, in turn, grant Genius Sports the rights to commercialise their data and video content with sportsbooks, casinos and media companies.[34][35] Genius Sports also provides sports leagues with tracking technology, capturing detailed positional data on players and the ball to create insights and analysis for partners including the WNBA.[36]

Genius Sports' betting partners include over 300 sportsbook brands such as FanDuel,[37] Skybet and Bet365.[38] Genius Sports provides sportsbooks with live data, odds and streams from thousands of over 240,000 live sports events per year.[39]

Genius Sports also works with sports broadcasters to deliver alternate broadcasts that use data and statistics to engage viewers. This includes Prime Vision with Next Gen Stats[40] on Prime Video.

In recent years, Genius Sports has focused on enhancing its offerings through acquisitions and technological innovations, particularly in the realm of sports betting and real-time data solutions. The company’s initiatives to improve transparency and integrity in sports betting have garnered attention, especially amid the growing legalization of sports betting in various regions.

References

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  1. ^ Dummett, Katherine Sayre and Ben (2020-10-27). "U.K. Betting Firm Genius Sports to Go Public in $1.5 Billion SPAC Deal". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-08.
  2. ^ Young, Jabari (2021-04-20). "NFL data rights owner Genius Sports closes $1.5 billion merger". CNBC. Retrieved 2021-04-21.
  3. ^ Correspondent, Callum Jones, US Business. "Betting data owner Genius Sports closes $1.5bn merger". The Times. ISSN 0140-0460. Retrieved 2021-04-21. {{cite news}}: |last= has generic name (help)CS1 maint: multiple names: authors list (link)
  4. ^ Heitner, Darren. "Is Major League Baseball Ready To Embrace Sports Betting?". Forbes. Retrieved 2018-08-10.
  5. ^ "Volleyball Technology Specialist Acquired by Genius Sports". Quoi. Retrieved 10 July 2018.
  6. ^ "Volleyball Technology Specialist Acquired by Genius Sports – Quoi". quoi.co.uk. Retrieved 2018-08-10.
  7. ^ Dethier, Dylan. "PGA Tour to launch Integrity Program to 'protect' tournaments from gambling issues". GOLF. Retrieved 13 July 2018.
  8. ^ "PGA Tour hires London firm to monitor betting activity". Reuters. Archived from the original on December 15, 2018. Retrieved 11 July 2018.
  9. ^ "PGA Tour supports legalized sports betting and its reasons may surprise you". USA TODAY. Retrieved 2018-08-10.
  10. ^ Purdum, David. "NCAA announces 10-year data partnership with Genius Sports". ESPN. Retrieved 10 July 2018.
  11. ^ "NCAA Sees Dollar Signs in Sports Stats, Signs 10-Year Data Deal". Bloomberg.com. Retrieved 2018-08-10.
  12. ^ "Sports Data Company Genius Sold to Private Equity Apax Partners". Bloomberg.com. Retrieved 2018-08-10.
  13. ^ "Genius Sports Group acquired". www.sportindustry.biz. 2018-07-31. Retrieved 2018-08-10.
  14. ^ "Football DataCo pens integrity deal with Genius, Perform". iGaming Business. Retrieved 11 July 2018.
  15. ^ Correspondent, Matt Hughes, Deputy Football (2017-11-11). "Football Notebook: Everton must pay £3.5m release clause to hire Dyche". The Times. ISSN 0140-0460. Retrieved 2018-08-10. {{cite news}}: |last= has generic name (help)CS1 maint: multiple names: authors list (link)
  16. ^ "Genius Sports joins Perform to unveil integrity strategy". www.sportindustry.biz. 2017-11-14. Retrieved 2018-08-10.
  17. ^ "NASCAR, Genius Sports form betting data partnership | NASCAR.com". Official Site Of NASCAR. 3 May 2019. Retrieved 6 May 2019.
  18. ^ “Genius Sports Signs Major Exclusive Data Deal with English Premier League” Casino.org. Retrieved 10 May 2019
  19. ^ "Genius Sports hails landmark deal with Football DataCo". SportBusiness. 9 May 2019. Retrieved 9 May 2019.
  20. ^ Ogus, Simon. "FIBA And Genius Sports Announce Extension Of Technology Partnership". Forbes. Retrieved 2019-10-21.
  21. ^ Ashelm, Michael. "F.A.Z. exklusiv: DFB hat neuen Partner für Kampf gegen die Wettmafia" (in German). ISSN 0174-4909. Retrieved 2019-10-21.
  22. ^ "Superliga: el acuerdo para combatir el arreglo de partidos y las apuestas". www.lanacion.com.ar (in Spanish). 2019-08-20. Retrieved 2019-10-21.
  23. ^ "NFL agrees to new exclusive data rights deal". ESPN.com. 2021-04-02. Retrieved 2021-04-08.
  24. ^ Young, Jabari (2021-04-01). "National Football League agrees to data rights deal with Genius Sports". CNBC. Retrieved 2021-04-08.
  25. ^ Carp, Sam (2021-05-07). "Genius Sports buys Second Spectrum in US$200m deal". SportsPro. Retrieved 2024-06-24.
  26. ^ Soshnick, Eben Novy-Williams,Scott; Novy-Williams, Eben; Soshnick, Scott (2021-05-06). "Genius Sports Buys Ballmer-Backed Second Spectrum for $200 Million". Sportico.com. Retrieved 2024-06-24.{{cite web}}: CS1 maint: multiple names: authors list (link)
  27. ^ "Genius Sports Secures Latest Official Data, NFL and Fan Engagement Partnership With WynnBET". Business Wire. 7 September 2021. Retrieved 28 March 2022.
  28. ^ Austin, Daniel (2022-03-15). "What is Genius Sports? Randy Ambrosie opens up about CFL's new partner". Calgary Sun. Retrieved 2022-03-16.
  29. ^ "NFL extends deal with betting data/integrity firm". ESPN.com. 2023-07-06. Retrieved 2024-06-24.
  30. ^ "How Genius Sports can change NFL betting world". NBC Sports. Retrieved 2024-06-24.
  31. ^ "FanDuel Latest to Buy Genius Sports Live NFL Stream Service". Yahoo Sports. 2023-11-15. Retrieved 2024-06-24.
  32. ^ Glanz, James; Armendariz, Agustin (2 July 2018). "When Sports Betting Is Legal, the Value of Game Data Soars". The New York Times. Retrieved 2018-08-10.
  33. ^ "Fiba extends Genius Sports partnership". SportBusiness Group. 2016-04-25. Retrieved 2018-08-10.
  34. ^ "'We now have the firepower': Genius Sports CEO Mark Locke on taking the SPAC route to go public". www.sportspromedia.com. 28 October 2020. Retrieved 2021-04-08.
  35. ^ Gosden, Emily. "Merger is a genius idea for betting data group". The Times. ISSN 0140-0460. Retrieved 2021-04-08.
  36. ^ "WNBA to use optical tracking to enhance player analysis". AP News. 2024-03-05. Retrieved 2024-06-24.
  37. ^ Novy-Williams, Eben (2021-01-28). "FanDuel, Genius Sports Sign Two-Year Marketing Partnership". Sportico.com. Retrieved 2021-04-08.
  38. ^ Evans, Jake. "Bet365 goes live with Betgenius' first streaming service". EGR Technology. Retrieved 2021-04-08.
  39. ^ "Genius Sports SPAC: A Look At The Thing Behind The Thing For Sports Betting". finance.yahoo.com. 8 December 2020. Retrieved 2021-04-08.
  40. ^ "Genius Sports Inks Amazon Football Broadcast Deal". Yahoo Sports. 2022-09-16. Retrieved 2024-06-24.
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