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Dornbracht

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Dornbracht AG & Co. KG
Company typeAG & Co. KG
IndustrySanitary
Founded1950
FounderAloys F. Dornbracht
Headquarters
Iserlohn
,
Germany
Key people
Stefan Gesing (CEO)[1]
Number of employees
ca. 800 [2] (2023)
Dornbracht building in Iserlohn

Dornbracht AG & Co. KG is a German, medium-sized company that manufactures fittings and accessories for the bathroom, spa and kitchen.[3] The company's headquarters are located in Iserlohn, South Westphalia. Alape GmbH, based in Goslar, Germany, was a subsidiary of Dornbracht AG & Co. KG.[4]

History

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Dornbracht was founded in 1950 by Aloys F. Dornbracht (1893-1983) together with his son Helmut in Iserlohn.[5][6] They invented the extendable spout, which was designed for use in large kitchens and allowed for the water to be directed above the stove towards the pots.[7]

Dornbracht initially manufactured standard fittings for bathrooms under the Adia brand (Aloys Dornbracht Iserlohn Armaturen), but by the end of the 1960s the company had already launched the first fitting in the high-price segment with the development of the Edition 2000, which led to the Dornbracht brand specializing in high-quality design fittings in 1977.[8]

In the 1980s, the Adia standard segment was abandoned and the company continued under the brand Dornbracht.[8][9][10] In 1991, Helmut Dornbracht's sons Matthias and Andreas took over the management of the company.[8]

In 2009, a major fire at an adjacent chemical plant caused damage to the Dornbracht factory accumulating to €140 million, which forced production to come to a standstill for several months and was followed by sales plummeting by 40 percent in that year.[11][12]

In 2010, the European Commission fined Dornbracht €12,517,671 for their part in a price-fixing cartel of 17 companies which, "coordinated the sales price for bathroom fixtures and fittings in Germany, Austria, Italy, Belgium, France and The Netherlands" between 1992 and 2004.[13][14]

In 2020, Dornbracht was transformed from a GmbH & Co. KG into today's Dornbracht AG & Co. KG. As part of this transformation, the majority shares were acquired by the Knauf entrepreneur family in Dortmund and a new management team was established. Today, the company is led by CEO Stefan Gesing.

Company Structure

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Dornbracht develops and manufactures products at its production site in Iserlohn, southern Westphalia, and operates 15 sales offices worldwide. According to the company, 98% of the production material is purchased from the European market, 78% of which comes from the German market.[15] Alape GmbH in Goslar, manufacturer of washbasins and washstands made of glazed steel, was a subsidiary of Dornbracht AG & Co. KG.[16][17] Dornbracht has been a licensee of Villeroy & Boch since 2001.[18] The chairman of the supervisory board is Matthias Dornbracht, the chairman of the executive board is Stefan Gesing, and another member of the executive board is Frank Offermanns.[19]

Products

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Dornbracht manufactures bathroom fittings, spa applications and kitchen fittings. The bathroom products fittings for washbasins, bathtubs, showers, WCs and bidets. The spa applications contain mostly showers and range from designer and rain showers to those with wellness applications. For the kitchen, Dornbracht offers kitchen fittings and kitchen sinks. The range includes pull-out, swivel and shower functions, among others.[5][20]

Sponsorships and art projects

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Dornbracht initiated various cooperative ventures with visual and creative artists, especially in the 1990s and 2000s.[21][22] In this context, various artists, musicians, authors, architects and designers created works on the themes of water, cleaning, rituals and culture in the bathroom. Those projects, most recently bundled under the title Culture Projects, included not only self-initiated projects but also sponsorships of exhibitions by contemporary artists in renowned museums, including the Guggenheim Museum and MoMA in New York City, the Neue Nationalgalerie in Berlin and the Museum für Moderne Kunst in Frankfurt am Main.[23][24]

In addition, Dornbracht was the main sponsor of the German contribution to the Biennale di Venezia in 1999, 2001 and 2017. The artists sponsored were Rosemarie Trockel, Gregor Schneider and Anne Imhof.[25][26][27]

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References

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  1. ^ Thomas Tuma (2020-09-29). "Gründerfamilie gibt Führung bei Dornbracht ab – Knauf-Family-Office soll Mehrheit übernehmen". Handelsblatt. Retrieved 2021-07-03.
  2. ^ "Dornbracht AG & Co. KG". Retrieved 2021-07-04.
  3. ^ Carsten Baumgarth, Berit Sandberg (2016). Handbuch Kunst-Unternehmens-Kooperationen. Bielefeld. p. 159. ISBN 978-3-8394-3026-2. OCLC 944176360.{{cite book}}: CS1 maint: location missing publisher (link)
  4. ^ "Marken Dornbracht und Alape wurden gebündelt". SanitärJournal (in German). 2018-02-20. Retrieved 2021-10-19.
  5. ^ a b "Das Wasser formen". Neue Zürcher Zeitung (in German). 2006-09-01. Retrieved 2021-10-19.
  6. ^ "Dornbracht trauert um Firmengründer". SanitärJournal (in German). 2020-09-23. Retrieved 2021-10-19.
  7. ^ "Strategien zur Erneuerung unternehmerischer Praxis" (PDF). Wirtschaft NRW. Archived from the original (PDF) on 2021-11-12. Retrieved 2022-04-06.
  8. ^ a b c Fuchs, Peter (2006-04-11). "Dornbracht: Kunst fürs Bad". Handelszeitung (in Swiss High German). Retrieved 2021-10-19.
  9. ^ Sommer, Katharina (2016-07-07). "Dornbracht: Die neue Rolle des Bades". Architonic (in German). Retrieved 2021-10-19.
  10. ^ Täubner, Mischa (2014). "Die Regenmacher". brandeins. Retrieved 2021-10-19.
  11. ^ Gohsmann, Torsten Lehmann, Ralf Tiemann und Katja (2009-07-22). "Iserlohner Chemie-Firma explodiert". Westfalen Post (in German). Retrieved 2021-10-19.{{cite web}}: CS1 maint: multiple names: authors list (link)
  12. ^ Hämmerle, Matthias (2012-01-04). "Wie ein Unternehmen einen schweren Notfall mühsam überwindet". Business Continuity Management News (in German). Retrieved 2021-10-19.
  13. ^ "Antitrust: Commission fines 17 bathroom equipment manufacturers € 622 million in price fixing cartel". European Commission. Retrieved 7 September 2024.
  14. ^ Chee, Foo Yun (23 June 2010). "EU fines 17 firms 622 mln euros for bathroom cartel". Thomson Reuters. Reuters. Retrieved 7 September 2024.
  15. ^ "Trotz Entwicklung am Rohstoffmarkt: Dornbracht hält Preise stabil". Si (in German). 2021-06-10. Retrieved 2021-10-19.
  16. ^ "Dornbracht übernimmt Alape". Haustechnikdialog. 2001-08-01. Retrieved 2021-10-19.
  17. ^ "TGA | Alape-Insolvenz: Das Ende des Ausgussbeckens?". TGA (in German). Retrieved 2023-08-14.
  18. ^ "Armaturen & Accessoires: Villeroy & Boch". Villeroy & Boch. Archived from the original on 2021-11-12. Retrieved 2021-10-19.
  19. ^ "Dornbracht | Impressum". www.dornbracht.com. Retrieved 2021-10-19.
  20. ^ "Luxury Showers, Faucets and Sinks for Bath and Kitchen by Dornbracht". www.dornbracht.com. Retrieved 2021-10-19.
  21. ^ Lüddemann, Stefan (2007). Mit Kunst kommunizieren : Theorien, Strategien, Fallbeispiele (1. Aufl ed.). Wiesbaden: VS Verlag für Sozialwissenschaften. pp. 157–168. ISBN 978-3-531-90655-3. OCLC 243611881.
  22. ^ Brackert, Annette; Loock, Friedrich; Litzel, Susanne (2003). Handbuch Wirtschaft und Kultur Formen und Fakten unternehmerischer Kulturförderung. Susanne Litzel. Berlin, Heidelberg. p. 95. ISBN 978-3-642-55710-1. OCLC 863719137.{{cite book}}: CS1 maint: location missing publisher (link)
  23. ^ Stüwe, Björn (2013). Faszination: Marketing im Wechselbad der Gefühle. Wiesbaden: Gabler Verlag. ISBN 9783322824721.
  24. ^ "Kulturelles Engagement als Unternehmensziel: Dornbracht Culture Projects". Haustechnikdialog. 2008-09-09. Retrieved 2021-10-19.
  25. ^ "Dornbracht sponsert den Deutschen Pavillon bei der Biennale in Venedig". new-business.de. 1999-05-17. Retrieved 2021-10-19.
  26. ^ Haase, Armin (2000). "Bad-Rituale und Biennale-Beiträge". www.kunstforum.de (in German). Retrieved 2021-10-19.
  27. ^ "Initial Sponsorship – Anne Imhof". Meiré und Meiré. Retrieved 2021-10-19.
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