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Digital Content Next (DCN) is a nonprofit international trade association for the digital content industry. DCN develops research, holds informational events and provides policy guidance. It was known as the Online Publishers Association (OPA) until May 2014.[1]

History

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Founded in 2001[2][3] by Martin Nisenholtz, DCN is based in New York City. Nisenholtz served as the president of DCN until June 2006.[4] Pam Horan served as DCN's president until May 2014,[5] when Jason Kint was named CEO.[6][7]

In September 2014, the OPA rebranded as Digital Content Next.[8]

Activities

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DCN produces proprietary research for its members, as well as for the public,[9] works with U.S. and international regulators and policymakers on policy and other issues and concerns around digital media,[10] digital advertising,[11] disinformation,[12] censorship,[13][14] antitrust,[15] privacy,[16][17] and data usage.[18][19] DCN publishes content on its website and in a weekly newsletter called InContext, which covers the business of digital media.[20] DCN also hosts and participates in public and private forums to explore and advance key issues that impact digital content brands.[21][22][23][24][25][26][27][28][29][30][31][32][33][excessive citations]

TrustX

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In September 2016, DCN announced the creation of a not-for-profit cooperative digital advertising marketplace called TrustX.[34][35] This marketplace is a subsidiary of DCN and operates as a public benefit corporation (B Corp) for the sole objective of creating a sustainable future for trusted advertising. Founding companies included DCN members CBS Interactive, Condé Nast, ESPN, Hearst and News Corp.[36]

References

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  1. ^ Mandese, Joe (19 September 2014). "OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'". Mediapost.
  2. ^ Shedden, David (16 December 2004). "New Media Timeline". Poynter.
  3. ^ "Online Publishers Association". Journalism Accelerator. Retrieved 27 January 2012.
  4. ^ "Digital Content Next (DCN)". Digital Content Next. Retrieved 2020-06-16.
  5. ^ Staff, E&P (12 June 2006). "Pam Horan Tapped as President of Online Publishers Association". Editor & Publisher.
  6. ^ Welton, Caysey (12 May 2014). "Jason Kint Named CEO at OPA". Folio.
  7. ^ Bhuiyan, Johana (12 May 2014). "O.P.A. names Jason Kint C.E.O." Politico Media.
  8. ^ Staff, Adweek (3 November 2014). "CEO Explains Why the Online Publishers Association Changed Its Name". Adweek.
  9. ^ "Digital Content Next Research". Archived from the original on 2014-09-26.
  10. ^ Kang, Cecilia (October 25, 2017). "Big Tech's Rivals Pounce at Chances to Win in Washington". The New York Times.
  11. ^ Jerde, Sara (August 25, 2020). "Media Organizations Want Better Payment Terms With Apple". Adweek. Archived from the original on 2021-01-27.
  12. ^ "International Grand Committee on Disinformation". May 27, 2019. Archived from the original on 2020-09-10.
  13. ^ "Senate Judiciary Subcommittee on the Constitution Hearing on "Google and Censorship Through Search Engines"" (PDF). July 16, 2019. Archived (PDF) from the original on 2019-07-16.
  14. ^ Hubbard, Sally (November 17, 2020). "Forget bias, the real danger is Big Tech's overwhelming control over speech". CNN.
  15. ^ Perez, Sarah (December 16, 2020). "Major US news publishers join the Coalition for App Fairness advocacy group to fight the 'Apple tax'". TechCrunch.
  16. ^ House of Commons, Canada (February 5, 2019). "Committee Meeting On Access To Information, Privacy And Ethics". Archived from the original on 2019-06-13.
  17. ^ "Canadian Parliament Information & Ethics Committee". February 5, 2019. Archived from the original on 2019-08-09.
  18. ^ "It turns out no one wants to be tracked all across their iPhones by Facebook (or anyone else)". NiemanLab. May 7, 2021.
  19. ^ Gilbert, David (October 14, 2021). "Looks Like Facebook Found a Way to Bypass Europe's Privacy Rules". Vice.
  20. ^ "InContent". Archived from the original on 2014-09-26.
  21. ^ "The Museum of Television & Radio and the Online Publishers Association Present OPT IN to Advertising's New Age". The Paley Center for Media. 10 January 2006.
  22. ^ E&P, Staff. "Online Publishers Association Unveils Details of Road Show". Editor & Publisher. Retrieved 13 May 2009.
  23. ^ "The Failed Promise of the Internet". WNYC On the Media. 3 February 2017.
  24. ^ "Privacy Roundtables" (PDF). FTC. 17 March 2010.
  25. ^ "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. December 2010.
  26. ^ "FTC Staff Preliminary Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. 17 February 2011.
  27. ^ "COPPA Rule Review: FTC File No. P104503" (PDF). FTC. 24 September 2012.
  28. ^ "Broadcasting Ownership in the 21st Century" (PDF). Committee on Energy and Commerce. 25 September 2015.
  29. ^ "FTC To Host Workshop on Cross-Device Tracking Nov. 16". FTC. 27 June 2016.
  30. ^ Hay Newman, Lily (October 14, 2021). "The New iOS Update Lets You Stop Ads From Tracking You—So Do It". Wired.
  31. ^ "Collision". April 21–22, 2021. Archived from the original on 2021-04-11.
  32. ^ "Web Summit". December 3, 2020.
  33. ^ "Why news publishers are pushing for Apple to change app store terms". CNBC Squawk Alley. August 21, 2020.
  34. ^ Jack, Marshall (September 25, 2016). "Publishing Trade Body Digital Content Next Announces Online Ad Marketplace". The Wall Street Journal.
  35. ^ "TrustX, DCN's Premium Digital Advertising Marketplace, Adds CRO; Guardian US And Viacom Sign On". ABC Crossroads Today. 19 January 2017.[permanent dead link‍]
  36. ^ Licterman, Joseph (26 September 2016). "Digital Content Next is launching an automated ad marketplace to try to solve online advertising's problems". NiemanLab.
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