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Deb Liu

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Deb Liu in 2016

Deborah Liu is an American technology executive and the CEO of Ancestry.com since 2021.[1] Liu serves on the board of Intuit[2] and Women in Product.[3][4]

Education and life

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Liu is of Chinese descent.[5] Her parents emigrated to the U.S. in the 60s and she was raised in a small town in South Carolina.[6] She is a graduate of Duke University (B.S.E in Civil Engineering) and Stanford Business School.[7]

Career

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Liu was director of product for the end-to-end buyer experience at eBay and spearheaded the integration between eBay and PayPal.[2][8] She was director of product marketing management and product management at PayPal.[9]

In 2009, she joined Facebook,[10] where she worked on Facebook Credits and Facebook Platform[11] and helped build their mobile app install ad business.[12] In 2016, as VP of product development, she relaunched Facebook Marketplace[5][13] and became VP of marketplace in 2017.[14]

After being at Facebook for 11 years, Liu joined Ancestry.com as its CEO, effective March 1, 2021.[15]

She was included on Business Insider's list of "The Most Powerful Female Engineers"[16] and PaymentsSource's list of "The Most Influential Women in Payments",[17] and is a member of the Committee of 100.[18]

In August 2022, she published her first book "Take Back Your Power: 10 New Rules for Women at Work".[5]

Liu is a seed investor and advisor to startups.[19]

References

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  1. ^ Ford, Brody; Chang, Emily (February 3, 2021). "Facebook Executive Deborah Liu Named CEO of Ancestry.com". Bloomberg News.
  2. ^ a b Intuit (July 20, 2017). "Intuit Appoints Deborah Liu to Board of Directors" (Press release) – via BusinessWire.
  3. ^ "About Us – Board of Directors". Women in Product. Archived from the original on July 10, 2019. Retrieved February 11, 2021.
  4. ^ Stanton, Zack (April 22, 2020). "'We wanted to be incredibly aggressive with this'". Politico.
  5. ^ a b c "Ancestry CEO: Being labeled 'the other' was my rocket fuel to succeed". msnbc.com. Retrieved November 11, 2022.
  6. ^ Connley, Courtney (January 5, 2024). "Why Ancestry CEO Deborah Liu Believes Rejection Can Be a Gift". Chief. Retrieved March 31, 2024.
  7. ^ "Facebook Platform, 10 years later: VP Deb Liu on the social network's expanding developer program". geekwire.com. July 26, 2017. Retrieved October 10, 2022.
  8. ^ Olsen, Parmy (January 29, 2018). "Meet The Woman Building Facebook's eBay-Killer". Forbes.
  9. ^ "Deborah Liu, director of product, Facebook platform at Facebook". businessinsider.com. Retrieved November 11, 2022.
  10. ^ Deb Liu (November 14, 2017). "'Optimize for people and passion,' says Facebook's Deb Liu". The Lily (Washington Post) (Interview). Interviewed by The Lily and OK Real.
  11. ^ Winn, Layne (October 15, 2019). "Founder of Facebook Marketplace Deb Liu shares how Sheryl Sandberg convinced her to join". ABC News.
  12. ^ Lynley, Matthew (February 12, 2014). "Meet The Woman Behind One Of Facebook's Fastest-Growing And Most Lucrative New Businesses". BuzzFeed News.
  13. ^ Thau, Barbara (December 27, 2018). "Facebook 'Marketplace' Executive Reveals Key Retail Trends For 2019". Forbes.
  14. ^ "Facebook's Eddie O'Neil takes over Platform as Deb Liu grows Marketplace". techcrunch.com. September 13, 2017. Retrieved November 11, 2022.
  15. ^ "Ancestry.com Taps Facebook Executive for CEO Role". Sovereign Wealth Fund Institute. February 4, 2021.
  16. ^ Bort, Julie; Sandler, Rachel (June 21, 2018). "The 39 Most Powerful Female Engineers of 2018". Business Insider.
  17. ^ "Deb Liu". wsj.com. Retrieved November 11, 2022.
  18. ^ "Members - Committee of 100 - Deborah Liu". Committee of 100. Retrieved February 11, 2021.
  19. ^ "How This Tech Leader Found Her Voice and Took the Reins of a Major Company". entrepreneur.com. August 19, 2022. Retrieved November 11, 2022.
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