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Bright Box
Company typePrivate
IndustryConnected Car
Founded2012
FounderIvan Mishanin, Ken Belotsky, Alexander Dimchenko
HeadquartersSwitzerland,
Lausanne
Area served
CIS, Europe, Middle East
ProductsConnected vehicle platform
Number of employees
200
Websitehttps://remoto.com

Bright Box is a technology company with offices in Switzerland, Russia, Hungary, and the UAE. It develops a connected car platform that links drivers to their cars, and the vehicles to car manufacturers (original equipment manufacturer) and to dealerships. At the end of 2017 Zurich Insurance Group acquired the company.[1][2]

History

[edit]

The company was founded in 2012 by Ivan Mishanin, Alexander Dimchenko and Ken Belotsky. They understood the key problematic issues car dealers would experience such as customers wanting cheaper services done by unregistered dealers. To solve this problem, the team at Bright Box has developed a mobile platform called Dealer Mobility, which is offered to dealers in the form of a mobile app and web portal. Several members of the management staff were involved in implementing a dealership management system (DMS) before 2012.[3][4]

In 2014, the company began focusing on how to gather data from the vehicles and conveying this information to dealers for enhanced customer support. The idea was that a smartphone could control a car and that drivers are more likely to use mobile apps and the services of a car dealership. The results of a survey conducted by the company indicated that climate control, door lock, search of vehicle, and alerts about any impact or evacuation of the car were the most important features for car owners.[5][6][7]

From 2014 to 2017, the company opened offices in Dubai, Switzerland, and Hungary.[8][9][10] In June 2018, Bright Box opened a new office in Schaumburg, IL, with Zurich North America.[11]

As part of Zurich Insurance Group, Bright Box joined one of the largest hackathons in Europe – HackZurich.[12]

Developments

[edit]

The company developed a connected car platform called Remoto, which allows car owners to manage their cars remotely via smartphone.[13][14]

Several automakers, including Honda,[15] Infiniti, Kia Motors,[16] Toyota,[17] Hyundai,[18] Mitsubishi and Nissan[19] include Remoto in their cars.

In October 2016, Dubai Police signed a collaboration agreement with the company and Nissan Middle East for the safety technology service called "Smart Response".[20]

In the event of an accident, the system works in tandem with the patented Nissan SmartCar "control system" to alert Dubai Police immediately.

Bright Box is a permanent supplier of the end-user communication channel and the dealerships for the Motor Car Group, one of the largest dealerships group in Eastern Europe.[21]

The company collaborates with Post Luxembourg, Cisco Jasper, Microsoft.[22][23][24]

In June 2018, Bright Box was recognized as a Microsoft Country Partner of the Year.[25] In August 2018, the company partnered with the MINI USA, a division of the BMW Group, to develop a custom mobile communication platform for the car owners road rally.[26][27]

References

[edit]
  1. ^ Reuters Staff (2017-12-22). "Zurich Insurance buys Bright Box for connected car expertise" Reuters.com. Retrieved 2018-01-19
  2. ^ "Bright Box Partners with Otonomo to Deliver Connected Car Applications and Services for Truly Rewarding Driving Experiences". Otonomo. Retrieved 2019-10-29.
  3. ^ Вадим Смыслов (2015-10-25). [https://republic.ru/special/russian-startups/transport/1/ "App зажигания. Как московские предприниматели научились управлять автомобилем из дома" Archived 2018-03-20 at the Wayback Machine [How Moscow businessmen learned to control a car from home] (in Russian) Republic.ru. Retrieved 2018-01-19.
  4. ^ Елизавета Сурганова, Мария Любимцева (2014-10-28) "Руль в смартфоне: как заработать на дистанционном управлении автомобилями" [The wheel in the smartphone: how to earn money with remote control cars] (in Russian) Forbes.ru. Retrieved 2018-01-19.
  5. ^ Вениамин Лыков (2016-03-09) "Приложение Remoto превратило смартфон в дистанционный пульт для автомобиля" [Remoto App made the smartphone a remote control for car] (in Russian) business.cnews.ru. Retrieved 2018-01-19.
  6. ^ "Иннокентий Белоцкий (Bright Box): «Нашими услугами пользуются около 15% официальных дилерских центров в РФ»" Archived 2018-01-18 at the Wayback Machine [Innokenty Belotsky (Bright Box): "15% of dealerships in Russia use our services"] apps4all.ru. 2016-07-08. Retrieved 2018-01-19.
  7. ^ Сергей Мартынов (2013-12-18) "Российские владельцы Kia могут управлять автомобилем со смартфона" [Russian Kia owners can control the car with their smartphone] (in Russian) Za Rulem. Retrieved 2018-01-19.
  8. ^ "Nissan is Gearing up its Innovative Sector in the Middle East With the Connected Car Platform From bright box" MarketWatch.com. 2016-02-17. Retrieved 2018-01-19.
  9. ^ "Connected car Firm Bright Box Expands Into Europe" 2017-04-21 Budapest Business Journal. Retrieved 2018-01-19.
  10. ^ Ralph Atkins (2017-12-22) "Zurich Insurance acquires Hong Kong’s Bright Box" Financial Times Retrieved 2018-01-19.
  11. ^ "Connected car services vendor Bright Box expands US presence with Zurich Insurance North America" iotnowtransport.com. 2018-06-20.
  12. ^ "Bright Box partners with Otonomo on connected car apps" digitalfestival.ch 2018-09-14.
  13. ^ "Telematics firm Bright Box to show connected car platform at Paris in October" 2016-09-30. IoTNow. Retrieved 2018-01-19.
  14. ^ Elizabeth Howlett (2017-10-31) "Artificial Intelligence system could ‘replace sales staff in car dealerships’" AmOnline Automotive Management. Retrieved 2018-01-19.
  15. ^ Ron Miller (2017-02-27) "A year after Jasper acquisition Cisco expands the platform" TechCrunch Retrieved 2018-01-19.
  16. ^ Константин Панфилов (2014-02-06) "Remoto — как контролировать автомобиль на расстоянии" [Remoto – how you can control the car by distance] (in Russian) vc.ru Retrieved 2018-01-19.
  17. ^ "Toyota Tsusho Group Selects Bright Box For Global Connected Car Solution" Archived 2018-03-20 at the Wayback Machine 2017-01-26. Telematics News. Retrieved 2018-01-19.
  18. ^ "Luxuslimousine Genesis G90 von HYUNDAI wird mit BrightBox-Telematik vernetzt" 2016-12-14. telematik-markt.de. Retrieved 2018-01-19.
  19. ^ "Nissan is Gearing up its Innovative Sector in the Middle East With the Connected Car Platform From bright box"[permanent dead link‍] 2016-02-17. ADVFN. Retrieved 2018-01-19.
  20. ^ Daanesh Kalyaniwalla (2016-10-20) "Nissan and Dubai Police come together to bring "Smart Response"" #GNTech. Retrieved 2018-01-19.
  21. ^ "The Motor Car Group implemented telematics solution for auto dealerships with global connected car vendor Bright Box" vanillaplus.com 2018-06-29.
  22. ^ "Bright Box, Post Luxembourg launch connected car service"[permanent dead link‍] Telecompaper.com 2016-10-04. Retrieved 2018-01-19.
  23. ^ Corinne Reichert (2017-03-09) "Cisco Jasper: Connected cars the fastest-growing IoT sector" ZDNet Retrieved 2018-01-19.
  24. ^ "Bright Box запускает первый в России сервис удаленного управления авто" [Bright Box launched Connected Car solution in Russia] (in Russian) Argumenty i Fakty 2014-07-31. Retrieved 2018-01-19.
  25. ^ "Microsoft объявляет победителей конкурса партнерских ИТ-решений" Microsoft.com 2018-06-07.
  26. ^ "Bright Box Connected Car Anwendung für MINI Takes the States 2018 Teilnehmer" meinautomagazin.de 2018-08-08.
  27. ^ "Bright Box partners with Otonomo on connected car apps" Telecompaper.com 2018-07-02.
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