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Billboard and Vibe's 50 Greatest Rappers of All Time

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"The 50 Greatest Rappers of All Time" is a music editorial and ranking of the finest rappers in history, published by the American magazines Billboard and Vibe in February 2023. The ranking was created to celebrate the 50th anniversary of hip hop music's inception and was compiled by the magazines' respective editorial boards. To determine the rankings, the boards created a list of criteria based on a rapper's artistry, achievements, and cultural influence. It received criticism due to its exclusion of rappers who are not based in North America, as well as the omission of dancehall and reggaeton artists.

Billboard and Vibe presented the first set of rappers on January 11, 2023, and ten more rappers were announced over the course of three weeks. The top rankings were unveiled on February 8, 2023, which crowned Jay-Z the greatest rapper of all time and Nicki Minaj the greatest female rapper of all time. It sparked multiple debates within the hip hop industry, many of whom criticized the publications and artists featured in the premier positions.

Background

Billboard initially created a list of the 10 greatest rappers of all time in November 2015, with the top position held by The Notorious B.I.G.[1] The publication revised their rankings in 2023, via a partnership with Vibe, to celebrate the 50th anniversary of hip hop. The updated list, published in stages between January 11 and February 8, 2023, expanded their reach to include the top 50 rappers of all time, instead of 10. The rankings were based on the votes of ten journalists who were a part of Billboard and Vibe's editorial boards, and was led by Datwon Thomas, the editor-in-chief of Vibe. To "keep [the] pool of nominees a little more focused," the journalists chose to exclude dancehall and reggaeton artists and only center on rappers based in North America, regardless of merit.[2]

The editorial boards then ranked the qualifying rappers based on the following criteria:[2]

  • Body of work / achievements (the amount of charted music, certifications, and honors a rapper has received)
  • Cultural impact / influence (the significant contributions a rapper has made to nurture hip hop's evolution)
  • Longevity (the length of a rapper's career)
  • Lyricism (the songwriting abilities a rapper possesses)
  • Flow (how a rapper implements rhythm and rhyme schemes in their delivery)

Acknowledging that lists tend to "draw their share of criticism and praise from industry pundits and the public alike," the rankings were heavily discussed and deliberated amongst the editorial boards in order to rationalize a "well-thought-out, authentic, list that reflects hip hop's foundational pioneers, evolutionary trailblazers, and contemporary mainstays."[2]

Top 10 rappers

2023 list

Jay-Z (left) was declared the greatest rapper of all time by Billboard and Vibe, while Nicki Minaj (right) was declared the greatest female rapper of all time.
Rank Name Lifetime
1 Jay-Z December 4, 1969 – present
2 Kendrick Lamar June 17, 1987 – present
3 Nas September 14, 1973 – present
4 Tupac Shakur June 16, 1971 – September 13, 1996
5 Eminem October 17, 1972 – present
6 The Notorious B.I.G. May 21, 1972 – March 9, 1997
7 Lil Wayne September 27, 1982 – present
8 Drake October 24, 1986 – present
9 Snoop Dogg October 20, 1971 – present
10 Nicki Minaj December 8, 1982 – present

2015 list

Lauryn Hill was named the greatest female rapper of all time on Billboard's original list.
Rank Name Lifetime
1 The Notorious B.I.G. May 21, 1972 – March 9, 1997
2 Jay-Z December 4, 1969 – present
3 Eminem October 17, 1972 – present
4 Rakim January 28, 1968 – present
5 Nas September 14, 1973 – present
6 André 3000 May 27, 1975 – present
7 Lauryn Hill May 26, 1975 – present
8 Ghostface Killah May 9, 1970 – present
9 Kendrick Lamar June 17, 1987 – present
10 Lil Wayne September 27, 1982 – present

Statistics

Reception

2023 list

Curtis Roberts of We Got This Covered believed that it was a mistake of Billboard and Vibe to create the "head-scratching" list due to the publications prioritizing a rapper's popularity over their content. He highlighted Billboard's reputation as "the go-to domestic hit-ranking metric in the industry" and the updated rules to their albums and songs charts as a case of the magazine's alleged favoritism towards certain artists.[3] Roberts also disagreed with Jay-Z's placement as the greatest rapper of all time, arguing that he deserved to be ranked amongst the most popular rappers instead.[3] Ice Cube, who was ranked the 18th greatest rapper, called the list "irrelevant" and compared the rankings to "assholes: everybody got one and they all stink." He further denounced Billboard and their lack of hip hop knowledge, saying: "Billboard ain't hip hop, so their opinion don't matter. So who gives a fuck?" Ice Cube was not concerned with his placement, but criticized Billboard and Vibe for their exclusion of Too Short, citing it as an undeserved snub.[4] Ja Rule, who was also omitted from the list, responded to the list via social media, writing: "There ain't 50 rappers dead, alive or waiting to be born better than me. [...] Congrats to everyone on the list, but check my résumé."[5] Charlamagne tha God felt that it was too early for Kendrick Lamar and Drake to be mentioned among the greatest of all time.[6]

Missy Elliott, who was ranked the 19th greatest rapper, shared her thoughts on the list during an interview with Billboard, saying: "Sometimes, even if you think you’re great, you still look around and see so many icons and legends in this list, and you’re just humbled to be a part of that list. And to be in the top 20 when talking about that many people. I am blessed. I am thankful, and yeah, it feels good."[7] Lamar approved of his placement via his guest appearance on the standalone version of Beyoncé's "America Has a Problem", with the lines: "Billboard, they know / After HOV, rightfully so".[8] Lil Wayne argued that he should have topped the rankings, speaking with Zane Lowe for Apple Music 1: "I will tell you that I am a motherfucking one. Everybody whose names you named, they also know I’m number one. Go ask ’em. They know what it is."[9]

Melle Mel comments

During an interview with The Art of Dialogue, Melle Mel, who was ranked the 48th greatest rapper of all time, commended Eminem and Lamar as capable rappers, but questioned their influence on hip hop culture.[10] He further argued that Eminem is only considered to be amongst the best because he is white, and that Lamar's music does not resonate with vital aspects of contemporary hip hop.[10][11] Additional criticism was aimed towards Nicki Minaj's placement and Lil Wayne's artistry.[12] Melle Mel's remarks polarized the hip hop industry. Fat Joe, Kevin Gates, and 50 Cent criticized his comments about Eminem,[13] while Chuck D offered an explanation for his critiques.[14] Citing his longevity as a prime example, he compared Melle Mel to basketball player Wilt Chamberlain and how he would often criticize newer generations of players.[14] Agreeing with Melle Mel, psychologist Umar Johnson accused Eminem of upholding white supremacy by usurping Black rappers from consideration.[15][16]

Following accusations of being racist, Melle Mel defended his comments via his podcast, Hip Hop Center. He argued that he does not have any animosity towards his peers, but his comments were stemmed from Billboard and Vibe's rankings. He criticized the publications for creating the list due to their lack of notability in hip hop, adding that "they’re known for records. So obviously, Billboard is more leaning toward guys that made records, compared to guys like myself that put in all the time in hip hop."[17] He called it "almost impossible" for him to be racist, and used Eminem's songs where he acknowledged his white privilege to justify his remarks. "If he basically said what I said, we said very similar things, how could what he say not be racist but then what I said was racist? In other words, if he’s right for saying what he’s saying, then the only reason that I could be wrong is that I’m black and I said it."[17][18] During his guest appearance on Ez Mil's single "Realest", Eminem dissed Melle Mel and claimed that his race works against him in the hip hop industry.[19][20]

2015 list

Much of the criticism surrounding Billboard's 2015 list was centered around the exclusion of Tupac Shakur.[21] Many journalists also believed that including Lamar on the list was premature, and that the writers involved with the rankings showed favoritism instead of following a specific metric.[22] Snoop Dogg found the list to be disrespectful, while the Game created his own version after sharing his own vitriol.[23][24] Tyga described the list as dated and argued that Drake and J. Cole should have been included.[25] Ghostface Killah, who was ranked the eighth-greatest, was appreciative of his placement.[26]

References

  1. ^ "The 10 Greatest Rappers of All Time". Billboard. November 12, 2015. Archived from the original on March 19, 2016. Retrieved August 6, 2023.
  2. ^ a b c Lamarre, Carl; Mitchell, Gail; Murphy, Keith; Saponara, Michael; Thomas, Datwon; Elibert, Mark; Diep, Eric; Ketchum III, William E.; Mamo, Heran (February 8, 2023). "50 Greatest Rappers of All Time". Billboard. Retrieved August 6, 2023.
  3. ^ a b Roberts, Curtis (February 10, 2023). "Everything wrong with the Billboard/Vibe 'Greatest Rappers' list". We Got This Covered. Retrieved August 7, 2023.
  4. ^ Cummings-Grady, Mackenzie (February 10, 2023). "Ice Cube Disses Billboard Over Top 50 Greatest Rappers List: '[They] Ain't Hip Hop'". HipHopDX. Retrieved August 7, 2023.
  5. ^ Callas, Brad (February 10, 2023). "Ja Rule Calls Out Billboard's '50 Greatest Rappers of All Time' List After Being Left Off". Complex. Retrieved August 8, 2023.
  6. ^ Elibert, Mark (February 10, 2023). "Kendrick Lamar & Drake Aren't Top 10 Rappers Of All Time Yet, Says Charlamagne Tha God". HipHopDX. Retrieved August 8, 2023.
  7. ^ Kaufman, Gil; Lamarre, Carl (February 13, 2023). "Missy Elliott Talks Hitting Top 20 on Billboard / Vibe's Greatest Rappers of All-Time List: 'I Feel Blessed'". Billboard. Retrieved August 8, 2023.
  8. ^ Kreps, Daniel (May 20, 2023). "Kendrick Lamar Hops on Surprise Remix of Beyoncé's 'America Has a Problem'". Rolling Stone. Retrieved August 8, 2023.
  9. ^ Ech, Joey (February 27, 2023). "Lil Wayne Thinks He Should Be No. 1 on Billboard and Vibe's Greatest Rappers List". XXL Mag. Retrieved August 8, 2023.
  10. ^ a b Oatman, Alexis (March 4, 2023). "Melle Mel: 'No One Wants To Rap Like Kendrick Lamar & Eminem'". HipHopDX. Retrieved August 8, 2023.
  11. ^ Turner Williams, Jaelani (March 5, 2023). "Rappers Are Divided Over Recent Melle Mel Comments". Okayplayer. Retrieved August 8, 2023.
  12. ^ Oatman, Alexis (March 6, 2023). "Lil Wayne Can't Be The Best Rapper Ever Because He Used Auto-Tune, Says Melle Mel". HipHopDX. Retrieved August 8, 2023.
  13. ^ Cummings-Grady, Mackenzie (March 7, 2023). "Fat Joe, Kevin Gates, 50 Cent Defend Eminem After Melle Mel Criticism". Complex. Retrieved August 8, 2023.
  14. ^ a b Elibert, Mark (March 6, 2023). "Chuck D Defends Melle Mel After Controversial Eminem & Kendrick Lamar Comments". HipHopDX. Retrieved August 8, 2023.
  15. ^ Kornick, Lindsay (December 27, 2023). "Eminem can't be the G.O.A.T. rapper because he's 'White': 'Pan-Afrikanist' psychologist". Fox News. Retrieved January 2, 2024.
  16. ^ Griffin, Marc (December 28, 2023). "Dr. Umar Doubles-Down On Take Eminem Can't Be Hip-Hop's GOAT Because "He's White"". VIBE. Retrieved January 2, 2024.
  17. ^ a b Turner Williams, Jaelani (March 8, 2023). "Melle Mel Responds to Backlash About Comments Towards Eminem, Kendrick Lamar & Lil Wayne". Okayplayer. Retrieved August 8, 2023.
  18. ^ Walker, Joe (March 8, 2023). "Melle Mel Responds To 'Racist' Allegations After Eminem White Rapper Comments". HipHopDX. Retrieved August 8, 2023.
  19. ^ Callas, Brad (August 4, 2023). "Eminem Claps Back at Melle Mel's White Rapper Comments on Shady Records Signee Ez Mil's "Realest"". Complex. Retrieved August 8, 2023.
  20. ^ Darville, Jordan (August 4, 2023). "Eminem disses The Game, Melle Mel, and Gen Z on EZ Mil's "Realest"". The FADER. Retrieved August 8, 2023.
  21. ^ Krez, Jake (November 16, 2015). "3 Big Mistakes in Billboard's 10 Greatest Rappers of All-Time List". DJBooth. Retrieved August 8, 2023.
  22. ^ Grant, Andre; Garrett, Ural (November 17, 2015). "Top 10: Staff Reactions To Billboard's 10 Best Rappers Of All-Time List". HipHopDX. Retrieved August 8, 2023.
  23. ^ Coleman II, C. Vernon (November 22, 2015). "The Game Responds to Billboard's '10 Greatest Rappers of All Time' With His Own List - XXL". XXL. Retrieved August 8, 2023.
  24. ^ Kyles, Yohance (November 18, 2015). "Snoop Dogg Blasts Billboard's "10 Greatest Rappers Of All Time" List". AllHipHop. Retrieved August 8, 2023.
  25. ^ Cheung, HP (November 24, 2015). "Tyga Thinks Billboard's "Greatest Rappers" List Is Dated". Hypebeast. Retrieved August 8, 2023.
  26. ^ Quinones, Aisha (November 18, 2015). "Snoop Dogg And Ghostface Killah React To Billboard's '10 Greatest Rappers' List". VIBE.com. Retrieved August 8, 2023.
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