Bardot (fashion label)
 | |
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founder | Carol Skoufis |
| Headquarters | Melbourne, VIC , Australia |
Area served | Worldwide |
Key people | Basil Artemides (CEO) |
| Products | Clothing, accessories |
Number of employees | 30-50 |
| Website | www |
Bardot is an Australian fashion brand headquartered in Melbourne, Victoria. Founded by Carol Skoufis in 1996, the brand started as a brick and mortar store on Bridge Road in Melbourne.[1][2] The brand now operates globally, predominantly, in Australia and the US women's wear clothing market.[3] In 2004, Bardot also launched a children's occasion wear clothing line called Bardot Junior.
Bardot designs the garments in-house in collaboration with local manufacturers and artisans, pattern-makers and machinists alongside Carol Skoufis as its creative director.[4][5]
After voluntary administration and later re-purchase of the company by the brand's original founders, Bardot now operates as an entirely online retailer and wholesaler.[6][7]
History
[edit]Bardot has experienced significant changes amidst an uncertain time for the fashion industry.[8] After 23 years as a major bricks-and-mortar retailer with 72 stores across Australia and employing about 800 staff, Bardot fell into voluntary administration in November 2019.[9] However, following the brand's re-purchase by its original founder and co-founder – Carol Skoufis and Basil Artemides, Bardot has announced a relaunch as an entirely online retailer in 2020.[10] This move was made to improve brand's online presence, expand its international wholesale business, reduce its operating costs and be free from the constraints of managing a large retail network.[6]
The brand is now producing sustainable designs and adopting sustainable practices, such as using bio-based materials and recycling fabric.[11][12]
Operations
[edit]Internationally, Bardot operates a larger wholesale footprint than Australia, particularly in the US. The brand supplies to department stores such as Nordstroms, Bloomingdale's, and Dillard's, and online retailer Revolve.[13][3]
The brand is stocked in department stores across Canada, UK and European wholesalers such as ASOS and Next.[3] Within Australia, the brand is stocked at multiple retailers including David Jones, Myer and The Iconic.
References
[edit]- ^ "Bardot Pty, Ltd. in Abbotsford | Online-store Bardot Pty, Ltd. Abbotsford (Australia)". 3486-au.all.biz. Retrieved 2024-07-06.
- ^ "Bardot to close 58 stores, cull 530 jobs". Australian Financial Review. 2020-01-09. Retrieved 2024-07-06.
- ^ a b c ""Pretty remarkable": Bardot comeback goes global - Ragtrader". www.ragtrader.com.au. Retrieved 2024-07-06.
- ^ "Bardot Ladies Clothing & Accessories | Bardot". www.usa.bardot.com. Retrieved 2024-07-06.
- ^ "The Aussie Brands You Need To Have On Your Radar Right Now". ELLE. 2024-07-29. Retrieved 2024-08-15.
- ^ a b Burke, Cait (2020-05-05). "Australian fashion brand Bardot has returned, this time as an exclusively online retailer". Fashion Journal. Retrieved 2024-07-06.
- ^ "Womenswear retailer Bardot joins fashion victims". Australian Financial Review. 2019-11-28. Retrieved 2024-08-15.
- ^ Carey, Alexis (March 10, 2020). "Analysis reveals failed retailers to blame for own collapse". News.com.au. Retrieved July 7, 2024.
- ^ Hope, Zach (2019-11-28). "Popular women's fashion brand Bardot enters voluntary administration". The Sydney Morning Herald. Retrieved 2024-07-06.
- ^ Blake, Dean (2020-05-07). "Bardot reborn as premium pureplay fashion". Inside Retail Australia. Retrieved 2024-08-15.
- ^ Boseley, Matilda (2021-10-18). "Ethical fashion report collars Australian brands over environment and workers' rights". The Guardian. ISSN 0261-3077. Retrieved 2024-07-06.
- ^ "Bardot has cancelled "all work in progress and future orders" of this dress - Ragtrader". www.ragtrader.com.au. Retrieved 2024-08-15.
- ^ https://www.revolveclothing.com.au