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9lives

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9lives
Birth nameMaxwell Warren Jardine
Born (2004-03-10) March 10, 2004 (age 20)[citation needed]
Genres
Occupation(s)Record producer, songwriter
Years active2022-present
LabelsPulse Records

Maxwell Warren Jardine (born 10 March 2004), known professionally as 9lives, is a New Zealand artist, songwriter and record producer. Known for pioneering the Sigilkore sound, a mix of trap, hyperpop, cloud rap, and electronic music, he has released music collaborations with Odetari, Trippie Redd, Kanii, jnhygs, and Lil Nas X.[1][2] 9lives has an RIAA certified Gold single "I LOVE YOU HOE" with Odetari,[3] and was named in Rolling Stone Australia's Future of Music, a celebration of the most exciting and innovative artists from Australia and New Zealand.[4]

Life and career

[edit]

Maxwell Jardine was born in rural small-town Hawkes Bay, New Zealand and is of South African descent.[1][5] He grew up in a musical household where everybody in his family played instruments, and he played the drums from a young age.[6] 9lives claims that playing the drums is what got him into production in the first place, making his own beats after playing drums for 12 years and eventually transitioning into production drum loops during his free time in high school.[1]

9lives began posting beats and remixes on SoundCloud in 2021.[1] He released his first instrumental project titled #exclusive on November 13, 2022.[7][non-primary source needed] In late 2022, 9lives' music, in particular debut single "Khaos Emerald", began going viral on TikTok. "I guess that's how it started" says Maxwell when referring to his early success as an artist, "all those kinds of edits of movie visuals with the sound behind it just started happening out of nowhere".[1] He continued releasing singles more frequently, collaborating with other artists in the underground to reach new audiences. 9lives released "XTAYALIVE"[8] with jnhygs on February 22, 2023 and "GO (Xtayalive 2)" with Kanii on April 28, 2023.[9] His single "I LOVE YOU HOE" became his first to chart when it reached #3 on the Billboard Dance/Electronic charts on September 2, 2023 as part of the collaborative EP, 3x3, with Odetari.[10]

On January 16, 2024 9lives signed to Pulse Records.[11]

Musical style

[edit]

9lives' music has been described as sigilkore or dark trap.[12] He describes his music as "the back end of hyperpop, but more in the space of Radier Klan where it's a bit more dark, grungy and underground".[6] Laura McInnes of Sniffers wrote that 9lives' music "fuses together ethereal lofi trap textures of cloud rap, the manipulated chopped vocal pitches of hyperpop, and the uptempo bounce and animated sound FX of electronic club styles".[1] Jon Barlas of Our Generation Music wrote that "9lives' sound feels like you're fighting a final boss on the last level of Arkham Asylum, gripping your controller ever-so-tightly".[6] He has referred to Luci4 and Raider Klan as musical influences in multiple interviews.[13][1][6]

Discography

[edit]

Extended plays

[edit]
List of extended plays, with release year, label / distribution partner, and format.
Title Details
#exclusive
  • Released: November 13, 2022
  • Label: The System
  • Format: Digital download, streaming
33.1FM
  • Released: February 17, 2023
  • Label: The System
  • Format: LP, Digital download, streaming
3×3
(with Odetari)

Singles

[edit]
List of singles as primary artist, with title, year released, collaborator, album, and chart position shown.
Title Year Peak chart position Certifications Project
US Dance

[14]

NZ Hot

[15]

"Khaos Emerald" 2022 #exclusive
"Glacier" #exclusive
"Ghostrider" 2023 Non-album singles
"Xtayalive"

(with jnhygs)

"Go (Xtayalive 2)"[16]

(with Kanii)

Exiit
"Reassure Me"[17]

(with Odetari)

3x3
"Jerk!"

(with jnhygs)

45 Non-album singles
"I Love You Hoe"[10]

(with Odetari)

3 18 3x3
"Baby I'm Home"

(with Odetari & Kanii)

38 Door to Dusk
"Multimillionaire"[18]

(with Trippie Redd & Odetari)

2024 43 Non-album singles
"Light"[19]

(with Skaiwater & Lil Nas X or Midwxst)

#Gigi
"Canada"[20]

(with jnhygs)

Non-album singles
"Nuk3"[21]

(with Luci4 & Lazer Dim 700)

TBA
"Abu Dhabi"[21]

(with Lancey Foux)

"I Did It"[22]

(with Kanii & Anycia)

"My Way"[23]

(with Kanii & Rico Nasty)

"—" denotes a single that did not chart, or no chart data is available.

References

[edit]
  1. ^ a b c d e f g McInnes, Laura (November 28, 2023). "The Myth & Lore of 9lives (Interview)". Sniffers. Retrieved May 4, 2024.
  2. ^ Downs, Sarah (April 22, 2024). "9lives Praises the Power of the Internet on New Single 'CANADA'". Rolling Stone Australia. Retrieved May 4, 2024.
  3. ^ a b "American Certifications - 9lives". Recording Industry Association of America. March 15, 2024. Retrieved May 4, 2024.
  4. ^ Lochrie, Conor (April 18, 2024). "Meet Rolling Stone AU/NZ's Future of Music". Rolling Stone Australia. Retrieved May 4, 2024.
  5. ^ "9lives: Why New Zealand Producer Is the Future of Music". Rolling Stone Australia. 2024-10-15. Retrieved 2024-10-22.
  6. ^ a b c d Barlas, Jon (2024-04-22). "9lives Interview: 'I want to be the Metro Boomin of the underground'". Our Generation Music. Retrieved 2024-11-06.
  7. ^ "#exclusive". Spotify. November 13, 2022. Retrieved May 4, 2024.
  8. ^ "9Lives Songs, Albums, Reviews, Bio & More". AllMusic.
  9. ^ "9lives". Spotify. Retrieved May 4, 2024.
  10. ^ a b Zellner, Xander (2024-10-08). "Hot 100 First-Timers: Odetari Manages to 'Keep Up' With His Chart Debut". Billboard. Retrieved 2024-11-06.
  11. ^ Paine, Andre (January 16, 2024). "Pulse Records signs South African artist 9lives". Music Week. Retrieved May 4, 2024.
  12. ^ "9lives' Latest Single Pushes Sigilkore". Office Magazine. 2024-04-19. Retrieved 2024-10-22.
  13. ^ 9lives in studio w/ Bear1Boss, Rio Leyva | Day in the life + Interview. MONTREALITY. April 16, 2024. Retrieved 2024-05-04 – via YouTube.
  14. ^ Peaks on the Hot Dance/Electronic Songs chart:
  15. ^ Peaks on the RMNZ Hot Singles chart: *"I Love You Hoe": "NZ Hot Singles Chart". Recorded Music NZ. August 21, 2023. Retrieved May 4, 2024.
  16. ^ Williams, Kyann-Sian (2024-04-08). "Kanii: "I don't hold back when I express how I feel"". NME. Retrieved 2024-11-06.
  17. ^ Zellner, Xander (2023-08-16). "10 First-Timers on Billboard's Charts This Week: Ez Mil, Malcolm Mays, Crypta & More". Billboard. Retrieved 2024-11-06.
  18. ^ "9lives, Odetari, and Trippie Redd reunite for new collab, 'MULTIMILLIONARE'". Sniffers. 18 January 2024. Retrieved 2024-11-06.
  19. ^ Kylene, Jazmin (March 22, 2024). "skaiwater, Lil Nas X, and 9lives Serve Up a Dose of Digital Nostalgia in "light!"". Ones to Watch. Retrieved 2024-11-06.
  20. ^ "9lives Praises the Power of the Internet on New Single 'CANADA'". Rolling Stone Australia. 2024-04-22. Retrieved 2024-11-06.
  21. ^ a b Kelly, Dylan (2024-07-13). "Lancey Foux Links With 9lives for New Track "ABU DHABI"". Hypebeast. Retrieved 2024-11-06.
  22. ^ Sadler, Armon; Brown, Preezy (2024-08-02). "Big Sean Uplifts, A$AP Rocky Pulls A Jack Move, Ice Spice Keeps It Raw, And More Hip-Hop Releases". Vibe. Retrieved 2024-11-06.
  23. ^ Horvath, Zachary (2024-10-12). "9lives Produces An Ethereal Jersey Club Piece With "My Way" Featuring Rico Nasty & Kanii". HotNewHipHop. Retrieved 2024-11-06.