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Draft:(NPAW) Nice People at Work

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NPAW (Nice People at Work) is a global provider of business intelligence and analytic solutions designed to enhance the quality of experience for online media companies.[1] The primary industry NPAW serves is big data & video intelligence, catering mainly to streaming platforms, media companies, and telecommunications providers.[2][3][4][5] NPAW's solutions are utilized by over 190 online media customers globally, processing more than 150 billion video plays annually.[4] NPAW is headquartered in Barcelona, Spain with offices in New York and Darmstadt, Germany.[6][7][8]

History

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The company was founded in 2008 by Sergi Vergés and Ferran G. Vilaró, the co-founders of Wuaki TV, a streaming service acquired by Rakuten in 2012.[9][10]

In 2013, the company changed strategy to focus on analytics and began developing it's Analytics Quality-of-Service (QoS) platform, YOUBORA[10][11]

in 2018, NPAW launched the YOUBORA Suite, an advanced video analytics platform.[6][11]

In April 2020, Suma Capital became a shareholder in NPAW to support the company's ambitious international expansion plans. The investment aimed to bolster NPAW's growth and enhance its global presence.[12][13][8]

In 2022, NPAW joined teh CDN Alliance as a founding member.[14]

Technology and Products

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NPAW Suite: NPAW's flagship product, providing video performance analytics across multiple platforms and measuring key performance indicators (KPIs) such as buffering, video quality, and user engagement.[6]

YOUBORA Mobile App: an extension of thier integrated video analytics solution specifically designed to give 24/7 visibility over streaming service performance, on the go.[15][16]

Publisher Analytics: A tool for editorial content optimization, including features like A/B testing for headlines and real-time tracking of content engagement.[17][18]

Author Tracking: Launched in 2024 as a feature to the Publisher Analytics product. The AI-powered tool monitors editorial content by author and compares the following metrics: Total navigations, Total Clicks, Quality clicks, Low quality clicks, Average scroll depth, Average navigation time.[19][20][21]

App Analytics: A product that integrates app diagnostics with video analytics, enabling streaming providers to monitor and resolve issues such as app crashes, login failures, and UI problems.[22][23][24][23]

CDN Balancer: A smart system to balance loads between content delivery networks[25][26]

NaLa: A natural language-based video insights search tool. NPAW's second-generation AI companion improves issue resolution by analyzing large volumes of data to protect viewer satisfaction and reduce costs.[27][28][29][30][31]

Partners

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NPAW collaborates with a global network of media and technology partners. Most recently NPAW has announced initiatives with Backscreen,[32][33] BNS Inc.,[34] Nokia[35][36] and Redge Technologies.[37]

Awards

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TV Tech Best of Show, 2023 NAB Show[38]

2022 Streaming Media Innovation Award[39]

2021 Streaming Media Europe Readers' Choice Award[40]

References

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  1. ^ Lawler, Kelly. "Netflix lost a million more subscribers, plans cheaper version with ads: What that means for you". USA TODAY.
  2. ^ "Hulu Japan announces tech deal with NPAW - Digital TV Europe". www.digitaltveurope.com. January 14, 2020.
  3. ^ Miller, Mark K. (April 1, 2022). "NAB Show: NPAW To Present Smart M-CDN Balancer, New Analytics Capabilities For Video Streaming".
  4. ^ a b "NPAW, CVE Partner on Video Analytics". 29 June 2023.
  5. ^ "NPAW enters video probe market with Nokia deal". September 15, 2023.
  6. ^ a b c "NPAW launches Youbora Suite at IBC". 17 September 2018.
  7. ^ "NPAW Introduces New Product Analytics, SMB Solutions at NAB 2023". April 17, 2023.
  8. ^ a b Dorbian, Iris (June 2, 2020). "Suma Capital invests in Nice People at Work".
  9. ^ "NPAW Careers". Wellfound.
  10. ^ a b Steers, Sam (February 28, 2022). "NPAW: A holistic approach to video analytics". mobile-magazine.com.
  11. ^ a b Sharma, Ray. "Ooyala Integrates with YOUBORA Analytics for QoS Data". www.thefastmode.com.
  12. ^ "Suma Capital Invests in NPAW to Bolster Its Growth - Capital-Riesgo.es". capital-riesgo.es.
  13. ^ "Suma Capital Invests In NPAW | Mergr M&A Deal Summary". mergr.com.
  14. ^ George Winslow (May 9, 2022). "NPAW Joins CDN Alliance". TVTechnology.
  15. ^ "YOUBORA – Get app for iOS". appshunter.io.
  16. ^ Morris2020-09-11T11:08:00+01:00, Anne. "NPAW launches YOUBORA mobile app". IBC.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ^ Sharma, Ray. "NPAW Launches New Analytics, Automated A/B Testing Solution for Publishers". www.thefastmode.com.
  18. ^ "Daily Research News Online no. 35746 - NPAW Launches Publisher Analytics Tool". www.mrweb.com.
  19. ^ Miller, Mark K. (November 8, 2024). "NPAW Publisher Analytics Launches Author Tracking Feature".
  20. ^ "NPAW Publisher Analytics launches Author Tracking feature". indianprinterpublisher.com. November 12, 2024.
  21. ^ https://www.msn.com/en-us/news/technology/npaw-publisher-analytics-launches-author-tracking-feature/ar-AA1tKPjt
  22. ^ George Winslow (September 13, 2022). "OneFootball Taps NPAW for Ad Analytics". TVTechnology.
  23. ^ a b George Winslow (August 29, 2024). "NPAW to Release New Version of App Analytics 2.0 at 2024 IBC Show". TVTechnology.
  24. ^ "NPAW launched new analytics app for streamers". IBC.
  25. ^ George Winslow (April 1, 2022). "NPAW To Present Smart M-CDN Balancer at 2022 NAB Show". TVTechnology.
  26. ^ Abarinova, Masha (April 5, 2022). "NPAW debuts new load balancer for CDNs | StreamTV Insider". www.streamtvinsider.com.
  27. ^ Staffpublished, S. C. N. (April 11, 2024). "NAB Show 2024 News: New AI Companions, Virtual Production, and More". systemscontractor.
  28. ^ "NPAW Introduces AI-Powered Natural Language Video Insights Search". 6 May 2022.
  29. ^ "How Machine Learning and Artificial Intelligence Improve the Efficiency of Video QoE Monitoring and Troubleshooting: Introducing Nala 2.0 (1147) - NAB Amplify".
  30. ^ Reporter, Staff (April 15, 2024). "NPAW launches second-generation AI companion at NAB Show".
  31. ^ Benamara, Akim (October 1, 2024). "Redefining Streaming: NPAW's AI Solutions and the Future of Local Content at IBC 2024".
  32. ^ "Backscreen integrates NPAW to develop data-driven solutions". www.digitaltveurope.com. May 28, 2024.
  33. ^ "Backscreen partners with NPAW for data driven OTT". Broadband TV News. May 29, 2024.
  34. ^ George Winslow (August 14, 2024). "BNS Partners with NPAW to Enhance Video Analytics Reporting in North America". TVTechnology.
  35. ^ Sharma, Ray. "NPAW, Nokia Sign Exclusive Video Probe Agreement at IBC 2023". www.thefastmode.com.
  36. ^ Reporter, Staff (September 15, 2023). "NPAW ventures into video probe market with Nokia deal announced at IBC".
  37. ^ "Redge Technologies teams up with NPAW - Digital TV Europe". www.digitaltveurope.com. August 30, 2023.
  38. ^ Tom Butts (April 19, 2023). "TV Tech Announces Winners of Best of Show Awards at 2023 NAB Show". TVTechnology.
  39. ^ "The 2022 Streaming Media Innovation Award Winners". Streaming Media Magazine. August 22, 2022.
  40. ^ "The 2021 Streaming Media Europe Readers' Choice Award Winners". 4 October 2021.
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