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Deli (company)

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(Redirected from Deli Group Company)

Not to be confused with Dell or Deel (company).
Deli
Company typePrivate
IndustryStationery
Founded1981
FounderFujun Lou
HeadquartersNingbo[1]
Area served
Worldwide
ProductsSchool and office supplies, tools, printers
RevenueIncrease US$6 billion (2022)[2]
Number of employees
16,000 (2022)
Websitewww.deliworld.com

Deli Group (simplified Chinese: 得力集团; traditional Chinese: 得力集團), fully referred to as Deli Group Co., Ltd., commonly known as Deli,[1] is a Chinese stationery maker[3] founded by Fujun Lou in 1981.[4] The company focuses on the fields of office and school supplies.[5] It owns several sub-brands, including Deli Tools, Deli Plus, Deli Genius, Agnite, Nusign, and Dmast.[6] As of October 2018, it was the largest stationery manufacturer in Asia.[7] The company also set up product design centers in Shanghai, Seoul, and Tokyo.[8]

In addition to stationery products, Deli also manufactures office equipment, sporting goods, and tools.[6] Headquartered in Ningbo, it also established operations in overseas markets, such as India,[9] Indonesia,[10] and Malaysia.[11] In February 2019, the company became a supplier to the United Nations Population Fund.[12] In September 2024, it broke ground for its new stationery factory in Vietnam, with a total investment of $270 million.[13]

In 2021, Deli made the 2021 China's Top 500 Private Enterprises List.[14] It was included in the List again in 2023[15] and 2024.[16] According to research firm IBISWorld, as of February 2023, it was ranked first in terms of market share in the stationery and office supplies manufacturing industry in China.[17] In October 2024, the company was listed as one of the key players in the global office stationery market in a TechSci Research report.[18]

History

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Deli was formed in 1981. In 1995, the Deli brand was officially launched. In 1997, Fujun Lou established Ningbo Deli Group Co., Ltd., which was positioned as a comprehensive stationery supplier.[19] In 1998, it entered the overseas market.[6]

In 2011, Deli signed a strategic cooperation with Jingdong.[20] In 2015, the company forayed into the printer industry.[21] In 2016, its Warsaw and Chicago branches were set up.[6]

In October 2016, Deli Group founded Deli Tools,[22] which is a tool brand whose main products are power tools, hand tools, gardening tools, and accessories.[6] In 2017, the sales of the company reached 10 billion yuan.[19]

In 2018, Deli introduced laser and inkjet printers.[23] In October, it collaborated with India-based Linc.[24] In the same year, the company ventured into the Indonesian market.[25] In May 2019, it set up a JV with Japanese stationery maker PLUS.[26]

References

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  1. ^ a b "Omega Distribution holds Deli Dealer's Summit". The Daily Observer. March 4, 2018.
  2. ^ "Deli Appoints Son Tung M-TP as Brand Ambassador". VnExpress. March 6, 2023.
  3. ^ Charlie Sorrel (March 28, 2011). "Mechanical Pencil Sharpener Disguised as Cute Retro Camera". Wired.com. Wired.
  4. ^ Hernowo Anggie (December 11, 2022). "Agnez Mo Partners with Deli Indonesia". Liputan6.com.
  5. ^ "Deli Group Accelerates Its Global Expansion". The Paper. July 7, 2017.
  6. ^ a b c d e "Deli Group Turns 43". Ta Kung Pao. December 15, 2024. Archived from the original on December 18, 2024.
  7. ^ "Linc Pen ties up with Chinese stationery major". Business Standard. Press Trust of India. October 29, 2018.
  8. ^ "Stationery Industry Boosts Ninghai's Economic Growth". China Youth Daily. December 6, 2018.
  9. ^ HT Correspondent. "Chinese stationery brand Deli forays into India". Hindustan Times. April 11, 2009.
  10. ^ "Deli and AGNEZ MO Team Up to Define #TemanSuksesku". Jakarta Globe. February 16, 2023. Archived from the original on March 20, 2023.
  11. ^ Farah Adilla (July 10, 2020). "Jadi Imaging to sell Nusign premium stationeries". New Straits Times.
  12. ^ Shan Yuzifeng (January 10, 2020). "Manufacturing Industry in Ningbo Sees New Opportunities" (PDF). Ningbo Daily. Archived (PDF) from the original on November 8, 2024.
  13. ^ "China's stationery manufacturer Deli starts work on $270 mln plant in northern Vietnam". ProQuest. September 30, 2024.
  14. ^ Su Ding (September 30, 2021). "Huawei Heads List of China's Top 500 Private Companies". The Paper.
  15. ^ Feng Xuan; Yang Gaifu; Yuan Fang. "China Releases the 2023 List of Top 500 Private Enterprises" (PDF). Ningbo Daily. September 13, 2023. Archived (PDF) from the original on November 8, 2024.
  16. ^ "2024 China's Top 500 Private Enterprises List Released". All-China Federation of Industry and Commerce. October 12, 2024.
  17. ^ Sissi Zhang (March 28, 2023). "Stationery and Office Supplies Manufacturing in China". IBISWorld.
  18. ^ "Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F". Research and Markets. October 18, 2024.
  19. ^ a b Chen Sheng (May 31, 2023). "Deli Real Estate Turns 19". Caijing.
  20. ^ Martin J. Liu; Jun Luo (2019). China Branding: Cases from Zhejiang. Springer. p. 135. ISBN 978-981-13-9318-1.
  21. ^ "Deli Group Launches Numerous Color Printers". Xinhua News Agency. August 19, 2022. Archived from the original on June 18, 2024.
  22. ^ "About Deli Tools". www.delitoolsglobal.com. December 12, 2024.
  23. ^ Chen Zui (July 3, 2020). "Japanese and American Brands Dominate China's Printer Market". The Paper.
  24. ^ Vivek Punj (October 29, 2018). "Chinese stationery giant Deli partners with Linc to enter India". Business Today.
  25. ^ Sheila Respati (February 18, 2023). "Deli Indonesia Officially Launches Products in Collaboration with Agnez Mo". Tribunnews.com.
  26. ^ "Japanese Stationery and Office Product Maker PLUS Establishes JV with Deli Group". The Nikkei. August 13, 2020.
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