Siquitibum - Wikipedia

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The Chiquitibum (a.k.a. Alabio Alabao) is the most famous chant in Mexico called out to congratulate a person. It’s also called out after Las Mañanitas has been sung. It became widely popular for every person in Mexico.

"La Chica Chiquitibum"

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During the 1986 FIFA World Cup, hosted in Mexico City, Chiquitibum became associated with Spanish-born model and actress Mar Castro when she appeared in a Carta Blanca beer commercial featuring the chant. For the next four years, she toured Mexico, sponsored by the brewery.^[1]

References

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^ "Mar Castro, 28 años después de la 'Chiquitibum'" (in Spanish). Retrieved 2015-09-27.

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