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Berkshire Mall (Pennsylvania)

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Coordinates: 40°20′29.45″N 75°58′13.03″W / 40.3415139°N 75.9702861°W / 40.3415139; -75.9702861
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Berkshire Mall
North entrance to Berkshire Mall
Map
LocationWyomissing, Pennsylvania, United States
Coordinates40°20′29.45″N 75°58′13.03″W / 40.3415139°N 75.9702861°W / 40.3415139; -75.9702861
Address1665 State Hill Road
Opening dateFebruary 10, 1970
DeveloperGoodman Company[1]
OwnerNamdar Realty Group
No. of anchor tenants1
Total retail floor area910,000 square feet (85,000 m2)[2]
No. of floors1 with partial upper level (2 in former Sears and Bon-Ton, 3 in Boscov's)
ParkingParking lot
Public transit accessBus transport BARTA bus: 15
Websiteberkshiremall.com

Berkshire Mall is an enclosed shopping mall in Wyomissing, Pennsylvania, a suburb to the west of Reading in Berks County. Berkshire Mall is accessible from US 222/US 422 (Warren Street Bypass) at the Paper Mill Road interchange or the State Hill Road interchange. The main entrances to the mall are located along Woodland Road or State Hill Road. The mall first opened on February 10, 1970 and currently features Boscov's.

History

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Berkshire Mall looking from Sears

Planning for the mall began in the late 1960s. Sears was announced to be the first major planned tenant in November 1967, to replace its nearby Shillington location which had opened in 1956.[3][4] Construction got underway in 1968, with an "official" kickoff in November of that year.[1][5] The mall opened in February 1970, and was the first enclosed shopping mall to open in eastern Pennsylvania outside of the Philadelphia area.[1][6]

The mall's name is taken from the source of the name of Berks County, an abbreviation of the English royal county Berkshire. The old fountain in the center of the mall had been choreographed by local Reading company "Symphonic Fountains".[7] An upper level food court, The Terrace Cafe, held its grand opening December 7–10, 1989.[8][9] It replaced a Victorian themed mini-mall known simply as "Lamp Post Lane".[10]

The original owner and developer of the mall was the Goodman Company, which sold the property to Equitable Real Estate Management in 1985.[1][6] In July 2002, the mall was acquired by Allied Properties.[11]

In January 2002, Boscov's purchased the Strawbridge's store, originally a Wanamaker's until 1995 and later Hecht's until 1996, at Berkshire Mall; the Boscov's store at Berkshire Mall opened in August 2002.[12] The Boscov's store at Berkshire Mall replaced the Boscov's West store in Sinking Spring, which opened in November 1962.[12][13]

On the night of November 2, 2009, a fire broke out in a display window of the Victoria's Secret store. Before firefighters could arrive, the sprinkler system activated in the store and the adjacent hallway. The store suffered smoke and water damage; everyone was evacuated safely without any reported injuries.[14] On April 14, 2010, there was a fire inside of Boscov's. A worker was flown to Lehigh Valley Hospital–Cedar Crest in Allentown for severe burns to the face. Firefighters had controlled the fire in 30 minutes.[15]

On January 12, 2011 according to leaked security footage, a mall patron fell head first into the fountain in the Boscov's court due to being distracted because she was walking and text messaging at the same time.[16] Days later the video uploaded to YouTube with titles such as "Girl Falls In Mall Fountain While Texting" went viral and received international news coverage. As a result of this incident, the security guard who posted the video was fired.[17]

On May 22, 2014, the mall was hit by an unusually severe spring thunderstorm. Golf ball-sized hail ripped through the ceiling causing interior damage by shattering skylights which left glass and debris covering walkways, plants and the fountain in the Sears court, while cars were dented and windshields smashed in the parking lot.[18]

The Bon-Ton store, originally a Lit Brothers until 1976 and later a Pomeroy's until 1987, at Berkshire Mall shuttered on August 28, 2018, after it wasn't able to establish any new conditions to satisfy its established long-term debt.[19] On November 8, 2018, Sears announced it would shutter as part of an ongoing decision to phase out of their traditional brick-and-mortar format.[20]

In July 2020, Allied Properties sold Berkshire Mall to Namdar Realty Group.[21]

In November 2022, the former Bon-Ton space at the mall was condemned by the township fire marshal due to a partially collapsing roof as well as other issues with the structure.[22]

Berkshire Mall West

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Berkshire Mall West is a strip plaza across Woodland Road from Berkshire Mall that contains a Fine Wine & Good Spirits Premium Collection store, One Stop Beverage, TJ Maxx, Outback Steakhouse, and Customers Bank. There was a Circuit City until 2009, which closed after the chain folded and reopened as an H. H. Gregg in 2010.[23] H. H. Gregg closed in 2017 as part of the chain's "turnaround efforts";[24] the space was split between Burlington and Boot Barn stores in 2021.[25][26] There was also an A.C. Moore until that chain went out of business in 2020, and an Old Country Buffet that closed in 2016.[27]

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The mall is featured in the 2021 Julian Katz novel, Don't Call Me Ishmael, in which the main character, Kieran, purchases a CD by the fictional band, Stay Sweet, at the FYE store. Taking place in 2006, many of the mall's long-since closed stores are mentioned including the former Sears and The Bon-Ton.

The mall is referenced in the 2008 Taylor Swift song, "The Best Day". Swift grew up in Wyomissing and frequented the mall as a teenager.

References

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  1. ^ a b c d (22 November 1968). Berkshire Mall Building Starts, Reading Eagle
  2. ^ "Berkshire Mall". Allied Properties. Retrieved May 6, 2012.
  3. ^ (26 November 1967). Sears Going to Berkshire Mall With Enlarged Store, Reading Eagle
  4. ^ (25 October 1956). Sears, Roebuck Opens New Store on Lancaster Avenue, Reading Eagle
  5. ^ (14 November 1969) This aerial view ..., Reading Eagle (aerial view of mall under construction in November 1969)
  6. ^ a b (2 November 1985). No Real Changes Expected Due To Berkshire Mall Sale, Reading Eagle
  7. ^ "Berkshire Mall; Wyomissing (Reading), Pennsylvania". 23 September 2007.
  8. ^ Andrews, Connie (19 February 1989). Sales up at Fairgrounds Square and Berkshire Mall in 1988, Reading Eagle
  9. ^ (15 November 1989). Taste What's Coming To Town! (Advertisement for food court opening in December 1989), Reading Eagle
  10. ^ "Mall Hall of Fame".
  11. ^ (27 August 2002). Walkers dislike new Berkshire Mall schedule, Reading Eagle
  12. ^ a b "Boscov's history, highlights". Reading Eagle. September 18, 2009. Retrieved October 15, 2019.[permanent dead link]
  13. ^ Negley, Erin (March 27, 2009). "Plans submitted for former Boscov's West site in Sinking Spring". Reading Eagle. Retrieved October 15, 2019.[permanent dead link]
  14. ^ "Berkshire Mall evacuated after fire at Victoria's Secret". Reading Eagle. 2009-11-03. Retrieved 2009-11-07.
  15. ^ "Boscov's worker hurt in explosion released from burn center". Reading Eagle. 2010-04-16. Retrieved 2010-08-06.
  16. ^ "- YouTube". YouTube.
  17. ^ "Security Guard Fired For Sharing Mall Surveillance Video". WFMZ-TV. January 20, 2011. Archived from the original on 2011-01-22. Retrieved January 20, 2011.
  18. ^ "Berkshire Mall, hit hard by hail, reopens to shoppers". Allentown, Pennsylvania: WFMZ-TV. May 23, 2014. Archived from the original on 2014-05-24. Retrieved May 23, 2014.
  19. ^ Staff (August 27, 2018). "Tuesday will be last day for Bon-Ton at Berkshire Mall". Allentown, Pennsylvania: WFMZ-TV. Retrieved August 27, 2018.
  20. ^ Staff (November 8, 2018). "Sears at Berkshire Mall to close". Allentown, Pennsylvania: WFMZ-TV. Retrieved November 8, 2018.
  21. ^ Jones, Evan (August 31, 2020). "Berkshire Mall sold to New York company". Reading Eagle. Retrieved August 31, 2020.
  22. ^ https://www.msn.com/en-us/money/companies/owners-keep-zombie-malls-alive-even-when-towns-want-to-pull-the-plug/ar-AA1kxFYr?ocid=finance-verthp-feeds [bare URL]
  23. ^ MarketScreener (2010-05-17). "HHGREGG INC : hhgregg Announces the Grand Opening of Twelve New Stores Serving Residents in Philadelphia and Greater Delaware Valley Area". www.marketscreener.com. Retrieved 2023-08-06.
  24. ^ "hhgregg to close stores in Whitehall, Wyomissing". wfmz.com. WFMZ-TV. 2017-03-03. Archived from the original on 2020-11-11. Retrieved 2023-08-06.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  25. ^ "New Burlington store opens in Wyomissing". wfmz.com. Wyomissing, Pennsylvania: WFMZ-TV. 2021-10-29. Archived from the original on 2021-11-01. Retrieved 2023-08-06.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  26. ^ Ward, Jeff (2021-10-04). "Openings & Closings: Businesses around the area". wfmz.com. WFMZ-TV. Archived from the original on 2021-12-05. Retrieved 2023-08-06.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  27. ^ "Old Country Buffet abruptly closes Berks location". wfmz.com. WFMZ-TV. 2016-03-07. Archived from the original on 2021-12-05. Retrieved 2023-08-06.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
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