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CFVR-FM

Coordinates: 56°41′03″N 111°19′47″W / 56.68417°N 111.32972°W / 56.68417; -111.32972
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CFVR-FM
Broadcast areaFort McMurray
Frequency103.7 MHz
BrandingPlay 103 #1 For Throwbacks!
Programming
FormatRhythmic adult contemporary
AffiliationsPremiere Networks
Ownership
OwnerHarvard Media
CHFT-FM
History
First air date
January 14, 2008
Technical information
ClassB
ERPvertical polarization:
22,000 watts
horizontal polarization:
50,000 watts
HAAT81.4 meters (267 ft)
Links
WebcastListen Live
Websiteplay1037.ca

CFVR-FM (103.7 MHz) is a Canadian radio station serving Fort McMurray, Alberta, broadcasting a rhythmic adult contemporary format branded on-air as Play 103.

The station is owned & operated by Harvard Media.

History

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The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.[1]

On January 15, 2024, the station flipped to rhythmic adult contemporary and rebranded as Play 103. The last song played on "Mix" was "What A Man Gotta Do" by Jonas Brothers while the first song played on "Play" is "Let's Get It Started" by Black Eyed Peas.

References

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56°41′03″N 111°19′47″W / 56.68417°N 111.32972°W / 56.68417; -111.32972