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Bride to Be (magazine)

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Bride to Be
Cover from May 2011
EditorSarah Stevens
CategoriesWomen's magazine
Circulation73,000[1]
First issueDecember 1968
Final issue2016 (print)
CompanyPacific Magazines
CountryAustralia
Websitewww.bridetobe.com.au

Bride to Be is an Australian bridal magazine[1] published by Pacific Magazines, owned by Seven West Media. Bride to Be includes articles about wedding ideas and practical for planning a wedding.

History

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Bride to Be was first published in December 1968 by Warwick Boyce Publishing Pty Ltd which later became David Boyce Publishing in 1980. In 1974 the magazine went tri annual, and in 1977 it was being published quarterly, and continued with this schedule. In 1995 the title moved to IPC and then Time Inc. in 2003 which was eventually purchased by Pacific Magazinesin 2007.

Notable cover models include Nicole Kidman in 1984, Jackie O in 2001, Bec Hewitt in 2004 and Brooke Satchwell in 1999.

Bride to Be sponsors an annual Bride of the Year competition.[2]

The magazine's circulation rose significantly in 2001,[3] and in 2013, Bride to Be was ranked number one in Australia in its category, with a readership of 73,000[1] and had been so for ten issues.[4]

In 2016 the publisher, Pacific Magazines, announced that Bride-to-Be would no longer be produced as a print magazine, and would become a digital-only publication.[5]

Cost of Love survey

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Since 1997, the magazine has biannually presented its Cost of Love survey results. The survey looks at national wedding trends and costs, including the average cost of a wedding in Australia.[6] The average age of the brides responding to the survey is 30.[7] The magazine's 2013 survey found that the average cost of a wedding in Australia was $54,294 This figure has increased 92% in the past decade.

Findings from Cost of Love have been reported and discussed on Today Tonight, TVNZ,[8] Adelaide Now,[9] The Daily Telegraph,[10] Sydney Morning Herald,[11] news.com.au,[12] Lifestyle You. The accuracy of the numbers provided in the survey has been questioned, since they are considerably higher than estimates from other sources.[13][14] Journalists have pointed out that readers of the magazine who participate in the survey may be mainly those planning expensive weddings, rather than a representative sample of brides-to-be.[15]

References

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  1. ^ a b c Roy Morgan National Readership Audit March 2013
  2. ^ "$150 Op shop dress could be Bride of the Year material". NewsMail, Michelle Gately | 7 August 2014
  3. ^ "Mixed bag for magazine readers". The Sydney Morning Herald, 18 February 2011. Tim Dick
  4. ^ Roy Morgan Single Source Australia, April 2012 – March 2013
  5. ^ "Sheffield's role 'expands' with creation of News DNA". GX Press, 24 August 2016
  6. ^ "Planning a modern-day wedding is a matrimonial minefield". Anna Byrne, Weekend, Herald Sun, 4 November 2016
  7. ^ Australian Bureau of Statistics
  8. ^ [1] "Kiwis tighter than Australians on wedding costs{. (archived at the Wayback Machine). TVNZ, by Jessica Beresford, 2 May 2013 .
  9. ^ "The great bridal train robbery", Lisa Power, 30 April 2013. The Advertiser (Adelaide)
  10. ^ "Bride to Be magazine's cost-of-love study shows dramatic rise in engagement ring spending." The Daily Telegraph
  11. ^ "Here comes the bride, all dressed in red". The Sydney Morning Herald, 7 April 2012. archived at the Wayback Machine.
  12. ^ news.com.au "Cost of love at an all-time high". news.com.au, 18 November 2012,
  13. ^ "What's happening to Australian weddings?". ABC, 9 September 2016
  14. ^ " What do Australians really spend on their weddings?". The Sydney Morning Herald, Caitlin Fitzsimmons 18 September 2016
  15. ^ "How much?!". ABC, Terri Psiakis, 27 February 2009.
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