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Robi (company)

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Robi Axiata PLC
Native name
রবি আজিয়াটা পিএলসি
FormerlyAKTEL
Company typePublic subsidiary
IndustryMobile telecommunication services
Predecessor
Founded15 November 1997; 27 years ago (1997-11-15)
FounderA.M. Zahiruddin Khan[1]
HeadquartersRobi Corporate Office (NEW), The Forum, 187-188/B, Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka, Bangladesh
Area served
Bangladesh
Key people
  • Rajeev Sethi (CEO)
Services
RevenueIncreaseUS$910 million (2020)
IncreaseUS$20 million (2020)
OwnerAxiata (61.82%)
Bharti Airtel (Bharati Enterprises of India) (28.18%)
Public holds (10%)
Members58.34 million
(Q1 2024)
Websitewww.robi.com.bd
Footnotes / references
[2][3][4][5]

Robi Axiata PLC. (d/b/a Robi) is the second largest mobile network operator in Bangladesh.[6] Axiata of Malaysia holds a major controlling stake of 61.82% in the company, while Bharti Airtel of India holds 28.18% and investors in DSE and CSE hold 10%.[7] Robi first commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘AKTEL’. In 2010, the company was re-branded to ‘Robi’ and the company changed its name to Robi Axiata Limited. As per government rule, the name changed to Robi Axiata PLC in 2024 as Robi is listed in Stock Market and a Public Limited Company. Robi Axiata has spectrum on GSM 900, 1800 and 2100 MHz bands. On 16 November 2016, Airtel Bangladesh was merged into Robi as a product brand of Robi, where Robi Axiata PLC is the licensee of Airtel brand only in Bangladesh. Having successfully completed the merger process, Robi has emerged as the second largest mobile phone operator in Bangladesh.[8]

History

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Robi Axiata PLC started as a joint venture company between Telekom Malaysia and AK Khan and Company. It was formerly known as Telekom Malaysia International Bangladesh Limited which commenced operations in Bangladesh in 1997 with the brand name 'AKTEL'.[9] In 2007, AK Khan and Company exited the business by selling its 30% stake to Japan's NTT Docomo for US$350 million.[10]

In 2009, then AKTEL, now Robi Axiata, was the first operator to introduce GPRS and 3.5G services in the country.[11]

On 28 March 2010, 'AKTEL' was rebranded as 'Robi' which means "sun" in Bengali. It also took the logo of parent company Axiata Group which itself also went through a major rebranding in 2009.[12] In 2013, after five years of presence, Docomo reduced its ownership to 8% for Axiata to take 92%.[13]

On 28 January 2016, it was announced that Robi Axiata and Airtel Bangladesh will merge in Q1 2016. The combined entity will be called Robi, to serve about 40 million subscribers combined by both networks. Axiata Group will own 68.3% share, while Bharti Group will own 25%, and NTT Docomo held 6.31% shares.[14][15] Finally Robi and Airtel were merged on 16 November 2016 and Robi set sail as the merged company.[16] Later on, in 2020, after a decade with Robi, NTT Docomo decided to leave Bangladesh by selling its remaining stake in Robi Axiata PLC to Bharti International.

In August 2021, CEO Mahtab Uddin Ahmed stepped down as Robi CEO.[17] Company CFO M Riyaaz Rasheed stepped in as acting CEO in addition to his current duties.[18][19]

Mobile network operator Robi Axiata PLC has appointed Rajeev Sethi as the company’s chief executive officer from October, 2022. He will be replacing M Riyaaz Rasheed, who has been serving as Robi’s acting chief executive officer since August 2021.[20]

Robi won the GSMA Glomo award for the Best Mobile Innovation for Education and Learning in the "Connected Life Awards" category at the Mobile World Congress (MWC) 2017, is highly noteworthy.[21]

Numbering scheme

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Robi 4G SIM card. Both sides of the SIM card are presented together.

Robi uses the following numbering scheme for its subscribers:

+880 18 NNNNNNNN (ROBI brand)

+880 16 NNNNNNNN (AIRTEL brand)

Where, +880 is the International subscriber dialing code for Bangladesh.

18 and 16 is the access code for Robi as assigned by the Government of Bangladesh. Omitting +88 will require to use 0 in place of it instead to represent local call, hence 018 and 016 is the general access code.

N1N2N3N4N5N6N7N8 is the subscriber number.

After merger with Airtel, besides '018', Robi owns '016' number series too.

In 2018, when Mobile number portability was introduced users can port to any operator without changing its number.[22][23]

Network

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Robi is currently the second largest mobile operator in Bangladesh in terms of total number of mobile towers or BTS. As of August 2024, Robi has a total of 18,473 Mobile Network Tower or BTS across the country.[24]

Spectrums

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The Robi/Airtel network is also GPRS/EDGE/3G-enabled, with a growing 4G network, allowing internet access within its coverage area. its Total spectrum volume is 124.00 MHz, 104.00 MHz is currently being used by Robi/Airtel, the remaining 20 MHz will be added from June 2025.

Frequencies used on ROBI/AIRTEL Network in Bangladesh:

Band: 8/900 MHz, Total Frequency: 09 MHz, Width: EDGE/LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

Band: 3/ 1800 MHz, Total Frequency: 20 MHz, Width: EDGE/LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

Band: 1/ 2100 MHz, Total Frequency: 15 MHz, Width: LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

Band: 41/ 2600 MHz, Total Frequency: 60+20 MHz, Width: LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

See also

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References

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  1. ^ "The Daily Star Web Edition Vol. 5 Num 299".
  2. ^ "Robi-Airtel". 29 January 2016. Retrieved 31 January 2016.
  3. ^ "Robi makes Tk 170m profit in 2019". Prothom Alo English. 22 February 2020. Retrieved 23 June 2020.
  4. ^ "Press Release on Telecom Subscription Data as on December, 2019". Bangladesh Telecommunication Regulatory Commission. 18 April 2019. Retrieved 23 June 2020.
  5. ^ "The Rise of Robi: Second Largest Telecom Operator in Bangladesh -". 24 April 2021.
  6. ^ "Robi to form subsidiary for e-payment services". The Business Standard. 18 October 2022.
  7. ^ "Company Profile - Robi".
  8. ^ "Robi".
  9. ^ Hasan, Mahmudul (15 November 2022). "25 years of operation: GP on a roll, Robi yet to find strong footing". The Daily Star (Bangladesh). Retrieved 15 August 2023.
  10. ^ "NTT DoCoMo to buy 30pc stake in AKTEL for $350m". The Daily Star. Retrieved 17 October 2015.
  11. ^ "Aktel launches GPRS". Retrieved 2 October 2020.
  12. ^ "Aktel turns into Robi, takes a new logo". Dhaka Mirror. Retrieved 17 October 2015.
  13. ^ "Japan's Docomo shrinks stake in Robi". The Daily Star. Retrieved 17 October 2015.
  14. ^ "Malaysia's Axiata and India's Bharti to merge subsidiaries". Reuters. 28 January 2016. Retrieved 29 January 2016.
  15. ^ "Axiata and Bharti Airtel Agree to Merge Operations in Bangladesh". Axiata. 28 January 2016. Retrieved 29 January 2016.
  16. ^ "Robi sets sail as the Merged Company". Robi.
  17. ^ "Mahtab Uddin Ahmed steps down as Robi CEO". Dhaka Tribune. 5 August 2021.
  18. ^ "Mahtab Ahmed steps down as Robi MD after 5 years". bdnews24.com. Retrieved 5 August 2021.
  19. ^ "Mahtab Uddin Ahmed steps down as Robi CEO". Dhaka Tribune. 5 August 2021. Retrieved 5 August 2021.
  20. ^ "Rajeev Sethi joins Robi Axiata as CEO".
  21. ^ "Robi-10 Minute School wins prestigious Glomo Awards 2017 at the Mobile World Congress". Retrieved 2 October 2020.
  22. ^ "Everything you need to know about Mobile Number Portability". 8 October 2018.
  23. ^ "Switch to any operator". The Daily Star (Bangladesh). 30 September 2018.
  24. ^ ""Parbe Tumio"- Robi Celebrates Resilience of The People of Bangladesh". Robi Official Website. 18 August 2023. Retrieved 18 August 2023.
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