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Artipoppe

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Artipoppe
Company typeLabel
IndustryLuxury Fashion, Babywearing
Founded2012
FounderAnna van den Bogert
Headquarters
Netherlands
OwnerBugaboo International B.V. (since 2022)
Websiteartipoppe.com

Artipoppe (/ɑr.tiˈpɑp.ɛ/) is a Dutch luxury babywearing brand founded in 2012 and owned by Bugaboo International B.V. with headquarters in Amsterdam and Lexmond.[1][2] Artipoppe specializes in baby carriers, baby wraps, and ring slings.[3][4]

History

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Artipoppe was founded by Anna van den Bogert and inspired by her experience of motherhood and search for functional yet stylistically elevated baby carriers.[5] From 2012 to 2018, the brand produced baby wraps and ring slings, expanding in 2018 with the Zeitgeist Baby Carrier, all recognized by the International Hip Dysplasia Institute for being “hip-healthy.”[6] Artipoppe's philosophy, inspired by van den Bogert's concept of “The New Motherhood,” emphasizes freedom, self-expression, and authentic parenting. The company built a global community through its Artipoppe Newsletter, Artipoppe Playlist, and Artipoppe Podcast, which feature notable guests and cover diverse topics such as motherhood, health, wellness, style, spirituality, and social issues.[7]

Collaborations

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Artipoppe baby wraps

Global celebrities such as Sienna Miller, Chrissy Teigen, Gigi Hadid, Emily Ratajkowski, and Hilary Duff use/used Artipoppe.[8][9][10][11][12] The brand's Zeitgeist Baby Carrier is often featured in Vogue and similar publications as a must-have for parents.[13][14][15][16][17][18] In 2021, Tiffany Norris, known as the Mommy Concierge to the Royal Family, highlighted Artipoppe and the exclusivity of the Zeitgeist Argus Bolivar in vicuña and silk.[19] Over the years, the brand partnered with different individuals and brands to release custom, limited-edition products. This includes The Rolling Stones Baby Carrier, launched through a collaborative partnership with Bergdorf Goodman to celebrate the legendary band's No Filter Tour.[20] Artipoppe also partnered with Dr. Jane Goodall for the popular Jane Goodall x Artipoppe Zeitgeist Baby Carrier, from which 10% of worldwide sales go yearly to the Jane Goodall Institute.[21] The brand often collaborates with contemporary artists, such as a Sweden-based artist, Joséphine Klerks, and U.S. artist, Meagan Boyd.[22] Moreover, as part of its broader sustainability mission, Artipoppe collaborates with a non-profit, One Tree Planted, to mitigate its environmental impact by offsetting carbon emissions through reforestation efforts.[22]

References

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  1. ^ "Wie laat zich uitkleden voor Bugaboo?". FD.nl (in Dutch). Retrieved 2024-12-02.
  2. ^ "Met Artipoppe aan boord rolt Bugaboo recordomzet binnen". Quote Net (in Dutch). 2023-05-08. Retrieved 2024-12-02.
  3. ^ Wylde, Kaitlyn (2021-11-18). "A Design Lover's Guide to Minimalist Baby Gear". Vogue. Retrieved 2024-12-02.
  4. ^ "Countdown's Rachel Riley wears clashing outfit as she poses with adorable daughters". HELLO!. 2022-05-30. Retrieved 2024-12-02.
  5. ^ "Women who inspire us: Anna van den Bogert". Crisp Sheets. Retrieved 2024-12-02.
  6. ^ "Hip-Healthy Products - International Hip Dysplasia Institute". 2020-05-28. Retrieved 2024-12-02.
  7. ^ maz_adm_2018 (2020-11-13). "Artipoppe releases a podcast series to inspire women". Numéro Netherlands. Retrieved 2024-12-02.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ Parker, Alexis Bennett (2021-05-13). "Shopping for Chic Baby Carriers? These Stylish Moms Share Their Favorites". Vogue. Retrieved 2024-12-02.
  9. ^ "Zien: Actrice Sienna Miller bevallen van haar tweede kindje en werd al gespot op de straten van Londen". Harper's BAZAAR (in Dutch). 2024-01-03. Retrieved 2024-12-02.
  10. ^ Oliveri, Lara (2024-01-04). "Sienna Miller is bevallen van haar tweede kind". Vogue NL. Retrieved 2024-12-02.
  11. ^ Hilton, Perez (2024-01-03). "Sienna Miller Welcomes Daughter With Much Younger BF Oli Green!". Perez Hilton. Retrieved 2024-12-02.
  12. ^ "Gigi Hadid and Baby Khai Ring in Spring with a Sweet New Selfie". Harper's BAZAAR. 2021-04-20. Retrieved 2024-12-02.
  13. ^ "Artipoppe: The Baby Carrier Loved by Celebrities". Marie Claire UK. July 1, 2022. Retrieved December 2, 2024.
  14. ^ "シエナ・ミラー、第2子女児を出産！". ELLE Japan (in Japanese). October 5, 2024. Retrieved December 2, 2024.
  15. ^ "Skogsmullen är här". ELLE Sweden (in Swedish). Retrieved December 2, 2024.
  16. ^ "Artipoppe Baby Carrier Review". Grazia. Retrieved December 2, 2024.
  17. ^ "Best Baby Products". Rolling Stone. October 28, 2022. Retrieved December 2, 2024.
  18. ^ "Best Gifts for New Moms and Parents for the Holidays 2023". Fashionista. November 2023. Retrieved December 2, 2024.
  19. ^ Tatler (2021-06-08). "How to give birth like a Royal". Tatler. Retrieved 2024-12-02.
  20. ^ Bird, Cherryl (2019-07-25). "Where to get legit branded Rolling Stones limited-edition merchandise". Core Magazines. Retrieved 2024-12-02.
  21. ^ "The Jane Goodall Institute Australia on LinkedIn: #baby #babyshower #babycarrier #newmum #newdad #janegoodall…". www.linkedin.com. Retrieved 2024-12-02.
  22. ^ a b "collaborations". Meagan Boyd. Retrieved 2024-12-02.
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