Nurv
Type of site | Marketing agency |
|---|---|
| Owner | Andrew Fischer |
| URL | https://www.nurv.com |
| Current status | Active |
Nurv is a film production and viral marketing company based out of Colorado Springs, CO.[1] It was founded by Andrew Fischer.[2] Nurv's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005.[3] As of 2011, Nurv was producing a feature-length movie starring viral video stars titled The Chronicles of Rick Roll.[1]
Human ad space
[edit]Nurv CEO Andrew Fischer[4][5] first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375.[6] Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC.[7] He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay.[8] According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%.[8]
Web properties
[edit]In addition to serving clients, NURV owns and manages a medium size web forum called General Forum.[2] General Forum's 25,000+ members have made over 1,000,000 posts since its formation in 2000.[9]
Viral videos
[edit]NURV has produced several viral videos. NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.[10]
In 2011, NURV made a viral video that was a concept trailer for an internet meme filled movie that NURV was producing called The Chronicles of Rick Roll.[1] It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.
References
[edit]- ^ a b c "Viral video stars unite for 'The Chronicles of Rick Roll'". CNN. Retrieved 8 April 2011.
- ^ a b "About NURV". Retrieved 8 April 2011.
- ^ "$37,375 payday: That's using your head!". NBC News. Retrieved 8 April 2011.
- ^ "Viral Sensations Antoine Dodson, 'Double Rainbow Guy' and Others to Star in Movie". ABC News. Retrieved 2020-08-18.
- ^ "Memes Could Hit The Silver Screen In "The Chronicles of Rick Roll"". TechCrunch. Retrieved 2020-08-18.
- ^ Stryker, Jeff (11 December 2005). "Forehead Billboards". New York Times. Retrieved 8 April 2011.
- ^ "Media Coverage". Human Ad Space. Retrieved 8 April 2011.
- ^ a b Puente, Maria (2 March 2005). "Rent this space: Bodies double as billboards". USA Today. Retrieved 8 April 2011.
- ^ "The History of General Forum". Retrieved 8 April 2011.
- ^ "RE-CUT: Inception-Style Dumb & Dumber Trailer". Best Week Ever. Retrieved 8 April 2011.