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Mirro Aluminum Company

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Mirro
FormerlyMirro Aluminum Company
IndustryConsumer goods
Founded1909
FoundersJoseph Koenig and Henry Vits
Defunct2003 (for the US company, but the brand still exists)
FateClosed, but the brand continues
Successor
Headquarters
900 South 16th Street
Manitowoc, Wisconsin
United States
ProductsVariety of Consumer goods
OwnerGroupe SEB

Mirro is an American cookware brand owned by the French consortium Groupe SEB, a world's largest cookware manufacturer, through its Colombian subsidiary IMUSA. Between 1909 and 2003, it was an American company specialising in aluminium cookware called Mirro Aluminum Company, based in Manitowoc, Wisconsin.

History

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Founding - 1940

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The roots of the company can be traced to the founding of three companies: the Aluminum Manufacturing Company founded by Joseph Koenig in Two Rivers, Wisconsin, in 1895; the Manitowoc Aluminum Novelty Company, founded in neighboring Manitowoc, Wisconsin, by Henry Vits in 1898; and the New Jersey Aluminum Company founded in 1890 in Newark, New Jersey. In 1909, the three companies merged,[1] and the resulting company was renamed the Aluminum Goods Manufacturing Company.[2] It was headquartered in Manitowoc and headed by Vits as president and Koenig as vice president.[3] In 1910, in a $200,000 deal between George Vits and the eastern capitalists, all offices and manufacturing were moved to Manitowoc.[4]

The company received its first government contract in 1911, winning an $80,000 contract to build aluminum canteens developed by Joseph Koenig for the army.[5] Koening filed for a patent in April 1911 and was granted patent US1062716 in May 1913.[6]

By 1914, the company reported that its employment was over 400 and building space had grown to almost 90,000 sq ft.[7] In 1915 the company acquired the facilities of the Standard Aluminum Company, another manufacturer in Two Rivers. For the next two years the company concentrated on the production of cooking utensils.[8] The Mirro brand was introduced in 1917.[9]

The company continued to grow and by 1920 had increased its capital to $12,000,000.

1941-1982

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During World War II Mirro retooled its factories to make aluminum products for the military. When the war ended in 1945, the company expanded into aluminum toys, making the popular Sno-Coaster saucer shaped sled. In 1957 shareholders approved a name change to the Mirro Aluminum Company.[10]

In 1958, Mirro began manufacturing a line of 16 ft aluminum boats under the Mirro-Craft name. The boats, introduced at the Chicago National Boat Show in February of that year, were designed by naval architect David Beach.[11][12] Shipment of production boats did not start until January 1959.[13]

In late 1971, Mirro purchased Cruisers, Inc., of Oconto, Wisconsin, a manufacturer of Fiberglass boats ranging in length from 16 ft to 25 ft.[14]

At its peak, Mirro was the world's largest manufacturer of aluminum cooking utensils, and over time it had as many as eight plants in three states, with products ranging from pots and pans to small boats and aluminum siding.[15][16]

In 1982 the boat business was divested. It was purchased by employees and moved to Gillett, Wisconsin, to a plant formerly owned by Mirro. The new company was named Northport, Inc. The MirroCraft tradename was transferred to the new company. In 2003 Northport was purchased by Weeres pontoons of St. Cloud, Minnesota.[17] The fiberglass boat portion was sold to Cruisers, Incorporated of Oconto, Wisconsin.[18] This company is now known as Cruisers Yachts.

1983-2003

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Former company logo.

Mirro was acquired by The Newell Companies in 1983. The following year, their new parent company also acquired Aluminum Specialty Company, Mirro's longtime neighbor in Manitowoc that was noted for manufacturing aluminum christmas trees in the 1960s.[19][20] Facing competition from other manufacturers, Newell had moved most of its Manitowoc area operations out of the country by 2001, and shuttered the most modern of the area Mirro plants in 2003. Mirro also closed its administrative offices in Manitowoc at that time, ending the company's 118-year history in the area.[citation needed]

Post 2003

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The manufacturing facility in the industrial park on Mirro Drive on the northeast of Manitowoc, was purchased by Koenig & Vits, Inc., when it closed.[21] They formed an alliance in 2005 with Tramontina, a Brazil-based cookware and cutlery manufacture to manufacture cookware in Manitowoc at the plant.[22] July 8, 2019 the company announced it is closing the Manitowoc manufacturing plant, laying off 145 workers.[23]

The current owner of the plant, Skana Aluminum, was incorporated in 2009.[24] The plant is currently operated as a contract custom aluminum rolling mill.

As of July 2014, The trademark name Mirro (U.S. Trademark 86,014,641) was registered to Groupe SEB.

The trademark for MIRRO CRAFT (U.S. Trademark 72,057,085) was renewed in 2009 by Northport Marine LLC of Gillett, Wisconsin.

The part of the old plant in the downtown location, bounded by 15th, 16th, Franklin and Washington streets, has been demolished.[25] The current owner of this parcel is EJ Spirtas Manitowoc LLC. Plans for redevelopment of the remaining portion of the building occupying the south third of the block into the Mirro Shops, are currently on hold.[26]

The former 250,000 sq. ft. distribution center next to the plant on Mirro Drive was sold to Orion Energy Systems by Koenig & Vits in 2004.[27]

The newer downtown building in the next block west bounded by 16th and 17th streets is owned by LVR Properties LLC

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  • Winter - front (Jan 2015)
    Winter - front (Jan 2015)
  • Winter - side (Jan 2015)
    Winter - side (Jan 2015)
  • Mirro building during the demolition project in 2017
    Mirro building during the demolition project in 2017
  • Demolition of the Mirro Aluminum Company building in August 2017
    Demolition of the Mirro Aluminum Company building in August 2017
  • Demolition of the Mirro Aluminum Company building in August 2017
    Demolition of the Mirro Aluminum Company building in August 2017
  • Mirro Aluminum Company Plant No. 1, currently Artist Lofts
    Mirro Aluminum Company Plant No. 1, currently Artist Lofts

References

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  1. ^ Louis Falge (ed.). History of Manitowoc County Wisconsin, vol. 2. Chicago: Goodspeed Historical Association: 1911-1912, pp. 210-213.
  2. ^ "New Company to Embrace Three". Manitowoc Daily Herald. March 8, 1909. p. 1.
  3. ^ Falge, vol. 2, pp. 54-57.
  4. ^ "Vits Family of This City Takes over Big Eastern Interests". Manitowoc Daily Herald. December 19, 1910.
  5. ^ Manitowoc Daily Herald. January 20, 1911. p. 2. {{cite news}}: Missing or empty |title= (help)
  6. ^ "Flask for liquids". p. 4. Retrieved April 23, 2014.
  7. ^ "Aluminnum Plant at 2 Rivers Employes 400 Hands". Manitowoc Daily Herald. August 1, 1914.
  8. ^ Evan Gagnon, Neshotah: The Story of Two Rivers, Wisconsin. Stevens Point, WI: Worzalla, 1969, p. 236.
  9. ^ James M. Rock. "A Growth Industry: The Wisconsin Aluminum Cookware Industry, 1893-1920". Wisconsin Magazine of History, vol. 55, no. 2 (Winter, 1971-1972): 86-99.
  10. ^ "Would Change Goods' Official Name to Mirro". Two Rivers Reporter. March 20, 1957. p. 2.
  11. ^ "Mirro-Craft Boats Planned". Manitowoc Herald Times. January 24, 1958. p. M-11.
  12. ^ "News of the Fox Cities Business and Industry". The Appleton Post- Crescent. April 25, 1958. p. 15. Retrieved January 25, 2015.Open access icon
  13. ^ "Oklahoma Bound". Manitowoc Herald Times. January 20, 1959. p. 3.
  14. ^ "Firm to Buy Boat Maker". Milwaukee Sentinel. December 18, 1971. p. Pt 2, Page 5.
  15. ^ "What aluminum is and how Mirro Aluminum cooking utensils are made". Wisconsin Historical Society. Mirro Aluminum Company. Retrieved January 25, 2015.
  16. ^ Engel, Larry (October 6, 1981). "Mirro Corp. tops field in aluminum cookware". Milwaukee Sentinel. p. Pt 2, p4. Retrieved January 25, 2015.
  17. ^ "History of Mirrocraft". Mirrocraft. Retrieved January 25, 2015.
  18. ^ Coneybear, John (September 24, 1982). "Action Flurry Characterises Boat Industry". The Hour. p. 29. Retrieved January 25, 2015.
  19. ^ "Aluminum Goods leaves many stories". Manitowoc County Historical Society. June 9, 2017. Retrieved May 6, 2022.
  20. ^ "History of Ever Gleaming". Wisconsin Historical Society. Retrieved May 6, 2022.
  21. ^ Romell, Rick (July 31, 2005). "Taking on China". Milwaukee Journal Sentinel. pp. 1, 19. Retrieved January 25, 2015.
  22. ^ "Tramontina's US HQ is in Sugar Land". Fortbend Now. Archived from the original on January 28, 2015. Retrieved April 22, 2014.
  23. ^ "REBUILDING A CRAFTSMAN COMMUNITY". TRAMONTINA USA. Tramontina USA, Inc. Retrieved 6 May 2019.
  24. ^ "History". Skana Aluminum. Archived from the original on January 28, 2015. Retrieved January 25, 2015.
  25. ^ "History comes tumbling down". Gannett. htrnews. December 30, 2014. Retrieved January 25, 2015.
  26. ^ "Mirro Shops". EJ Spirtas Group, LLC. Retrieved January 25, 2015.
  27. ^ Content, Thomas (March 17, 2004). "Mirro being sold to unit of private equity company". Milwaukee Journal Sentinel. p. 3D. Retrieved January 25, 2015.
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